TRADE Project

End of TRADE Project27 January 2011

Ms. Nuon Phanith, Focal Point of Supply capacity and Export Promotion

Trade Related Assistance for Development and Equity: TRADE

The TRADE Project is owned and implemented by the Ministry ofCommerce with UNDP’s supportProject background:The Integrated Framework (IF) for Trade Related TechnicalAssistance (TRTA)Project Vision: Make Trade work for the Poor;Overarching Goal:Support the development and implementation of pro-poor tradestrategy; UNDP's assistance to MoC is focused on developingnational capacity for developing, implementing and monitoring tradeintegration strategy;Budget: $?Timeframe: June 2006-December 2010

2

TRADE Project Organization Chart (2006-2008)Project Executive Board

Sr. User: MoC/CDC/ – Executive: MoC – Sr. Supplier: UNDP

Program Assurance: UNDP Trade and Private Sector Analyst

Sr. Trade Policies Adviser

Sr. Trade Capacity Development

Adviser

Sr. Trade Development

Adviser Public-Private PartnershipGSB Officer

National Project Coordinator (MoC)

National ProjectManager

Project Assistant

Communications Officer

HDIA Focal Point

National Facilitator for PPPF& SME Development

DTIS Focal Point

Sectoral Supply Capacity Dev. Focal

Point

SME Development Focal Point ( MIME)

OVOP impl’& Access to Credit in Rural Areas Focal Point

(RDB)

Agri. & Rural Development Policies Focal Point (MAFF)

IT & Database Support Focal

Point

Graphic Design Focal Point

ITC Silk Project Coordinator

TRADE Project Organization Chart (2009-2010)Project Executive Board

Sr. User: MoC/CDC/ – Executive: MoC – Sr. Supplier: UNDP

Program Assurance: UNDP Trade and Private Sector Analyst

Sr. Trade Policies Adviser

Sr. Trade Capacity Development

Adviser

Sr. Trade Development

Adviser Public-Private PartnershipGSB Officer

National Project Coordinator (MoC)

National ProjectManager

Project Assistant

Communications Officer

CD focal pointDICO + MAFF

National Facilitator for PPPF& SME Development

CD focal pointTPD + CIB

Sectoral Supply Capacity Dev. Focal

Point

SME Development Focal Point ( MIME)

OVOP impl’& Access to Credit in Rural Areas Focal Point

(RDB)

Agri. & Rural Development Policies Focal Point (MAFF)

IT & Database Support Focal

Point

Graphic Design Focal Point

ITC Silk Project Coordinator

Component Supply capacity and Export Promotion Team

Focal Point at MOC1-Ms. Nuon Phanith, Core team2-Mr. Samrith Sakura, Core team

Focal Point Relevant Ministry

1-Mr. Ly Ratha, Core Team from MIME2-Mr. Ly Sereyvuth, Core Team from MAFF3-Mr. Vao Sovang, Core Team from RDB

Facilitator and Consultant

1-Mr. Un Buntha, National Facilitator2-Mr. David Van, Senior consultant

Approach & Methodology

Office Work

Field trip

Set up action plan to develop the objective

2 Sources of Growth studies started• Review DTIS• Select provincial: Questionnaires,

interviews and focus group discussions

•Dissemination of DTIS to Stakeholder •Finding Product and Service to be support

Update Challenge of product and service

Field Trip

Provinces Visited & Assessed in 2007/08 Stung Treng, Kratie, Kg.Cham, Kampot,

Sihanoukville, Siemreap, Prey Veng, Takeo North-West Catchment Area (Pursat,

Battambang, Banteai Meanchei, Pailin)–bordering Thailand

Dissemination DTIS 2007 Select potential product from each provinces

DTIS 2007

Undertaken Products & Catchments Area

3 Pilot Provinces Selected in 2008 and Targeted for In-Depth Activities in 2009-2010

Product were selected: Rice, Cassava, Cashew nut, Silk, Corn, Soybean and Prahoc

Orb Catchments area: Eastern area: Kg.Cham& Kg.Thom (Cashew nut, Cassava) Siem Reap (Silk, Prahoc) North-West area: Battambang, Banteay Meanchey, Pailin-

Bordering Thailand ( Cassava) Support Rice Association (NCRMA)

Develop Activities Covering

Provincial Public-Private Dialogue as tool to advanceagenda on Provincial Investment Plan and MSMEDevelopment Plan and develop Product AssociationsTrade Finance catered to local Financial Institutions &

MSMEs – Assess creation of an EXIM BankStrengthen Trade Promotion Infrastructure (Trade

Information Services & Trade Support Network)Strengthen Extension ServicesEnhance Packaging/Labeling for existing and new

productsAssess relevance of current legal framework

The RBM Results Chain

What do we want? Why?

INPUTSfinancial, human, material,

technological and

information resources

used for the development intervention

ACTIVITIESactions taken

or work performed

through which inputs are

mobilized to produce specific outputs

timeframe: during program

OUTPUTSproducts and

services which result from

completion of activities; are largely under the

control of the program

(responsibility)timeframe: until end of program

OUTCOMESshort/medium-term

effects of an output; changes in

institutional performance or

behaviour among individuals or

groupsinfluence, but

largely not under the control of the

program

timeframe: up toa few years after

programme

IMPACTlong-term

effects (+ or -) on identifiable

population groups

produced by a development intervention

timeframe: > 5 years after

program ends

Planning, Controlling & Responsibility

Implementation & Making Progress

ResourcesResources Results

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Value Chain of Products selected

Informal/fresh rootExport

Individual &Small Quantity product

High transportation cost

Risk Management.-SPS

Low acknowledgementto access soft loan

No accountability

Export Border barrierPolitical barriers

Transit products

Cassava

Proposal:-To establish cassava and corn association-Vocational training on Law and Regulationrelated to export, Market diversification, Productdiversification, access soft loan model, drying-Trade Mission to abroad

Key findings

Proposal: -To establish Cashew nut association-Trade Mission to abroad-Vocational training on Pre- and Post harvest technology-Market and Product diversification

Key findings

Value Chain of Products (con’t)

Small Processing plant

CashewNut

Multi-donor support

No Maintenance crop

Low grade seeds

Informal Export

Single Buyer/organicLow price/conventionalHigh price

No Credit support

Too many transaction for Export

Proposal:-To evaluate the technology of rice milling of association members-To Prepare rice miller profile-Trade Mission to abroad -Study on the cost of transportation from Cambodia to target market through Mekong river and Sihanauville seaport-To lobby to establish cluster for rice export

Value Chain of Products (con’t)

Key findings

Low post-harvest techNo cluster system for

Rice export

Not enough soft loan

International Market & SPS

High transportation cost

Vermin control during transport?

Via re-cleaning

Fine Sorting & Packaging

Rice-NRMA

Proposal:-To establish Prahoc Orb Association-To vocational training on best practice of processing and marketing system

Note: Silk is undertaken by Khmer Village Silk Organization

Value Chain of Products (con’t)

Key findings

Raw Material was exported

Lost Value added

Low Hygiene & Quality

No Marketing System Prohoc Orb

TRADE Project

MOC-UNDP

Presented By: Mr. Un Buntha, National Facilitator

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Products Achievements outputs

1-Cassava -5 workshops to establish NAMA, BAMDA in westerncatchments area--Has established EMCS-Coordinated with ACLEDA, CANADIA, ANZ todisseminate the soft loan access to the bank-Has provided accountant training-Match business between china buyer withassociation-Settle arrangement between Association with Thaitransporter to export via Lamchabang port to broad.-lead 17 persons from Cassava Asso, cc has visitedQuangxi autonomous Region in China-Has required MAFF to make agreement on CassavaSPS between Cambodia and China-Has settle border trade barrier: cost of border trade;khmer-thai provincial negociation-Boost of family cassava drying

-Has Promoted exportcommunity mechanism

-43 member of NAMA and65 BAMBA and people incatchments area andthousands of farmers

Supply capacity and Export Promotion Strengthening

Negotiation between NAMA,BAMDA with Thai transporter toexport cassava via LamchaBang port at Banteay Meancheyprovince

Dissemination on access soft Loan to Bank

H.E Mao Thora, Advice to SAGO Association

Products Achievements Outputs

2-Cashew nut -3 workshop on cashew nut industry in KgCham and Kg Thom-Trade Mission to Viet Nam on MarketResearch and processing of cashew nut-Has established CAT in Kg. Thom Province-Two Vietnam C0 has register at Kg. Champrovince-VINACAS promised to establish small scalecashew nut processing factory in Cambodia

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-Lead the negotiation, matching cashew nutbusiness between VINACAS-CAT to supportcashew nut industry in Catchments area-VN Golden cashew nut festival in BinhPhuouc attending with IFC-VINACAS-DONGNAI authority has provided100,000 cashew seedling to 5 provinces-VINACAS-DONGNAI also provided vocationaltraining on Pre and post harvest technology incashew nut sector.

-63 member of CATand people incatchments area.

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-Has promoted tobuild 10 cashew nutdevelopment centerto disseminate qualityseeds, grading,marketing-has provided 2foreign buyers to thecashew nutcommunity-2,000 trainees

H.E Cham Pasidh,

Senior Minister of MoC

has visited cashew nut

during LDC Conference

Products Achievements Outputs

3-Rice -2 workshops with NCRMA-A series of NCMRA members profilehas collected-9 NCMRA members has visitedSenegal to research rice market-Short Survey on transportation costfor export via Sihanauville seaport-Lead Rice matching in Ho Chimingcity between Francophonie countryfrom Indo china and Africa----Not Completed task-Rice Millers cluster-Printing NCMRA brochures-Survey on Rice milling technology-Transportation cost for export via toMekong River to abroad.

-20 Rice Miller andFarmer in the target area

Rice matching in Ho Chiming citybetween Francophone countryfrom Indo-china and Africa

Products Achievement Outputs

4-Prahoc Orb -3 workshop to establish association-KAP was established-Has provided 2,000 packaging boxes-Has trained best technical on prahoc orb

processing; packaging, labeling;marketing system; accountability ofjobs;

-Pilot on trade-negotiation with buyers atSiem Reap and P.Penh

-Has drafting Prahoc orb PromotionManual, Cultural Food Item fromPrahoc Orb Manual, Video Spot andLeaflet.

-To participate in an exposition taken placeduring the Ministerial Conference of theLDC and display again at theConference Global Financial Crisis inend of May 2009 in Siem Reap.

-Association was advised the procedure toaccess to local bank.

-To participate in OVOPand Export-ImportTrade Fair in Phnom Penh.

-58 Members and around2,000 small stakeholderin 2 Communes.-Prahoc Orb wereintegrated new tech ofprocess with hygienegood looking packaginghigh value added.

Promotion Prahoc Orb Activities

Lessons Learnt

Product selected should be supported by local authority

Doing VC should be parallel to implementation iseffectiveness

Deviation of action plan at the end of project is trouble

Board Director should be undertaken the out put of theproject

The transferability for the project implementing is low