4 WAYS CRM IS BENEFICIAL FOR HOSPITALITY INDUSTRY-KAPTURE CRM

Hospitality industry is all about providing feel good services to your customers and

catering all their needs. The growth and downfall of a hotel is highly based on how

their customers feel about their services. But how do you track whether you are

meeting the needs and expectations of your customers? If you are still doing it the

traditional way then believe us, you are reaching nowhere. Its time you switch

to Hotel CRM Software which helps you stay connected to all your current and

would-be customers instantly. So what are you waiting for? Get hands on your

version of Hotel CRM Software and get going with your business.

Benefits of CRM for Hospitality Industry

There are many benefits of having a mobile CRM app for hotels like you can

manage all your customer data and information under one tab, gives customers a

better access to your business promotions and information and much more.

Encourages Customer Loyalty

Loyal customers, is all what you need, don’t you? Gaining many loyal customers,

who would repeatedly choose your services over any other competitors, is a tough

ask. So, how do you encourage customer loyalty? Well it is all possible and CRM

makes it easier for you. CRM helps you analyze your old based system data and

gives you a fair idea of what did not work for you. The software also helps you

understand what points customers actually prefer when they’re served. Be it

personalization, comfort, pricing, quality service or anything else, through Hotel CRM

Software youcanfindoutthedifference.

With the help of CRM software, you can choose to send automated responses and

messages to your customers based on the data collected. You can also setup a

rewards system for your customers based on their behavior which directly

encourages loyalty.

Track-Room-Banquet-Occupancy

When it comes to tracking room and banquet occupancy of your hotel, you would

always want to be precise about it, wont you? Maintaining paper documents are all

old fashioned techniques and also consume extra time. Switching to CRM will give

you a quick access to your hotel inventories, rooms and banquet occupancies. This

helps you provide your customers with better and instant services.

When you integrate your inventories to the CRM system it automatically gives you

regular and real time updates about the available inventories. For example: If you

have 1000 inventories and total out of which 200 have already been booked, so the

integrated system will read the remaining inventories and give you count of available

rooms which here is 800.

Tracking Sales

Tracking your overall sales is now easy, thanks to CRM. Since all your business data

is recorded on the software by your employees and through automation, tracking the

growth and taking corrective measures based on the results becomes easy.

Customer-Service

Maintaining good relation with your customers is essential for every business. Good

customer relation comes with good customer service. Integrating all your customer

communication channels and sources to your CRM software can help you cater

better to your customer queries and complaints. Be it third-party sites or your own

website, you can instantly revert back to the requests and complaints made by your

customers. You can also get all the reviews and feedbacks of your customers at one

place and auto assign the tasks to respective departments to keep your customers

happy.

Generating Automated Invoice & Quotation

Why waste time generating detailed invoice and typing quotations every time you

close a deal when you can get it done through your CRM system. The CRM

software helps you generate automated quotation and invoice considering your

needs and data recorded in the application.

Manage Your Enquiries

Managing your enquiries has just got easier. No matter which channel or source you

get the enquiries from, you can manage and revert back to all the enquiries instantly.

This leaves a good impression on your potential prospects and also helps you

maintain good relation with them.

Schedule Follow-ups & Reminders for Employees

Never miss on your follow-ups with customers. Using CRM you can set reminders for

employees regarding meetings and follow-ups. The system automatically notifies the

person assigned for a particular task.

With CRM running a hospitality industry is much easier and effortless. So what are

you waiting for? Get hands on your version of Kapture CRM right away.