4 ways crowdfunding can make your creative project succeed
Post on 19-Oct-2014
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Presentation at Dawson Eweek for Global Entrepreneurship Week 2013. Everybody knows about Kickstarter or indiegogo and how they can fund your project. But it's not just about funding. Did you think about what are the other benefits of crowdfunding?TRANSCRIPT
@seedingfactory
4 ways crowdfunding can make your creative project succeeed
Heri Rakotomalala
@heri
jeudi 21 novembre 13
@seedingfactory
Heri [email protected]
Twitter: @heri
Bruno [email protected]
Twitter: @brurakoto
jeudi 21 novembre 13
@seedingfactory
jeudi 21 novembre 13
@seedingfactory
StartupStache is a initiative started by the startup community to help bring awareness to prostate cancer.
Link : startupstache.com
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crowd·fund·ingˈkroudˌfəәndiNG/noun
the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
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Joseph PullitzerCrowdfunding the Statue of Liberty
pedestaljeudi 21 novembre 13
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jeudi 21 novembre 13
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• 44% success rate on Kickstarter
• 56% of contributions come from Facebook
• 11,498 successfully funded music projects
• Average: $5000 raised
• 18 video games projects raised more than $1million on Kickstarter
• $5.1 Billions in 2013 ; 81% increase
Did you know?
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• Indiegogo & Kickstarter expanded their business to Canada
• Crowdfunded Montreal film “Buzkashi Boys” was Oscar nominated
• Montreal: Sauropod Games got $700k for their game “Castle Story”
Montréal, Canada
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1 - Proof of concept
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• Check if your assumptions were correct.
• First step to convince more partners later on.
• Assessing the audience size and popularity
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Espro Pres
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➡ Take away : Not sure about an idea? Use crowdfunding to validate it
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2 - Collaboration
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• Find fans, ambassadors, partners looking to work with you and then establish valuable connexions.
• Let you adapt the product/service/concept in real time.
• Get early feedback
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A Year of Adventure
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➡ Take away : Use crowdfunding to complete a team believing in your project
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3 - Marketing
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• Every contributor becomes an evangelist
• Good to build a community around your project.
• You’ll gain highly valuable knowledge about how to market your product/service/project
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Snoobe
From 10 to 880 fans in 2 months
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➡ Take away : use crowdfunding to reach out to your fans
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4 - PR
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• Replace a product/project launch
• The innovative and dramatic aspect of crowdfunding will help you get more press coverage
• Social networks help multiply the outreach
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jeudi 21 novembre 13
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jeudi 21 novembre 13
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➡ Take away : use crowdfunding to get bloggers & journalists write about your project
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1 - Proof of concept
2 - Collaboration
3 - Marketing
4 - PR
(and of course funding!)
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• In 2013, we’ve reached a point where with a simple idea, you can get fans throughout the world, fund your idea, get support, simply through online channels. You don’t have to own a newspaper anymore.
• Passion and authenticity matters even more
• Now is the time. Follow your passion!
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@seedingfactory
Heri [email protected]
Twitter: @heri
Bruno [email protected]
Twitter: @brurakoto
jeudi 21 novembre 13