4 ways crowdfunding can make your creative project succeed

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@seedingfactory 4 ways crowdfunding can make your creative project succeeed Heri Rakotomalala @heri jeudi 21 novembre 13

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Presentation at Dawson Eweek for Global Entrepreneurship Week 2013. Everybody knows about Kickstarter or indiegogo and how they can fund your project. But it's not just about funding. Did you think about what are the other benefits of crowdfunding?

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Page 1: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

4 ways crowdfunding can make your creative project succeeed

Heri Rakotomalala

@heri

jeudi 21 novembre 13

Page 2: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

Heri [email protected]

Twitter: @heri

Bruno [email protected]

Twitter: @brurakoto

jeudi 21 novembre 13

Page 3: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

jeudi 21 novembre 13

Page 4: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

StartupStache is a initiative started by the startup community to help bring awareness to prostate cancer.

Link : startupstache.com

jeudi 21 novembre 13

Page 5: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

crowd·fund·ingˈkroudˌfəәndiNG/noun

the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

jeudi 21 novembre 13

Page 6: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

Joseph PullitzerCrowdfunding the Statue of Liberty

pedestaljeudi 21 novembre 13

Page 7: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

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Page 8: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

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Page 9: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

• 44% success rate on Kickstarter

• 56% of contributions come from Facebook

• 11,498 successfully funded music projects

• Average: $5000 raised

• 18 video games projects raised more than $1million on Kickstarter

• $5.1 Billions in 2013 ; 81% increase

Did you know?

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Page 10: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

• Indiegogo & Kickstarter expanded their business to Canada

• Crowdfunded Montreal film “Buzkashi Boys” was Oscar nominated

• Montreal: Sauropod Games got $700k for their game “Castle Story”

Montréal, Canada

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Page 11: 4 ways crowdfunding can make your creative project succeed

1 - Proof of concept

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Page 12: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

• Check if your assumptions were correct.

• First step to convince more partners later on.

• Assessing the audience size and popularity

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Page 13: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

Espro Pres

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Page 14: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

➡ Take away : Not sure about an idea? Use crowdfunding to validate it

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Page 15: 4 ways crowdfunding can make your creative project succeed

2 - Collaboration

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Page 16: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

• Find fans, ambassadors, partners looking to work with you and then establish valuable connexions.

• Let you adapt the product/service/concept in real time.

• Get early feedback

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Page 17: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

A Year of Adventure

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Page 18: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

➡ Take away : Use crowdfunding to complete a team believing in your project

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3 - Marketing

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@seedingfactory

• Every contributor becomes an evangelist

• Good to build a community around your project.

• You’ll gain highly valuable knowledge about how to market your product/service/project

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Snoobe

From 10 to 880 fans in 2 months

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Page 22: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

➡ Take away : use crowdfunding to reach out to your fans

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Page 23: 4 ways crowdfunding can make your creative project succeed

4 - PR

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Page 24: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

• Replace a product/project launch

• The innovative and dramatic aspect of crowdfunding will help you get more press coverage

• Social networks help multiply the outreach

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Page 25: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

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Page 26: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

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Page 27: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

➡ Take away : use crowdfunding to get bloggers & journalists write about your project

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Page 28: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

1 - Proof of concept

2 - Collaboration

3 - Marketing

4 - PR

(and of course funding!)

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@seedingfactory

• In 2013, we’ve reached a point where with a simple idea, you can get fans throughout the world, fund your idea, get support, simply through online channels. You don’t have to own a newspaper anymore.

• Passion and authenticity matters even more

• Now is the time. Follow your passion!

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Page 30: 4 ways crowdfunding can make your creative project succeed

@seedingfactory

Heri [email protected]

Twitter: @heri

Bruno [email protected]

Twitter: @brurakoto

jeudi 21 novembre 13