4 Ways Jet Charter Companies Lose Clients Online

Without Them Even Knowing

1- Neglecting User Experience

User Experience Importance● Better search engine rankings

● More lead conversions

● More returning customers

● More social shares

● Better online reviews

User Experience Improvement● Improve page loading speed

● Optimize your website for mobile platforms

● Use longer, better content rich in multimedia ( images, video, ...etc)

● Use more links between internal pages

● Have more targeted traffic

2- Lack Of Content Strategy

Content Marketing Importance● More social shares

● More backlinks, meaning better rankings in the search engines

● More trust of your brand

● More web traffic

● More lead conversions

Content Marketing Improvement● Start a blog for your company

● Have a marketing plan based on your ideal customers

● Write engaging content that gives them a lot of value

● Promote your content on multiple channels

● Use multimedia

3- Not Having An Automated Funnel

Funnel Types● Funnels are automated systems to follow up with a prospect

until they become a client.

● Email funnels : Automated email sequences of value and promotion sent automatically to your email list.

● Retargeting funnels: Automated ads that follow your potential clients throughout the web until they convert.

Funnels Importance● Better conversion rates than any other marketing channel

● Very cost effective with an excellent ROI

● Constant pool of potential clients

● You can know the exact cost per every lead and plan accordingly

● Ability to sell multiple times to a single customer

4- Tracking And Testing

Testing and Tracking Importance● Know the exact cost and value per customer

● Know exactly what works and what doesn’t in your marketing plan

● Less waste of resources

● More guaranteed growth and stable scaling over time

What To Track And Test● Ads ( PPC/Adwords , banner ads, social ads...etc )

● Landing pages layout and copy

● Email sequences

● Content headlines

● Content types

● Offers ( free bonuses, discounts, ...etc )

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