WORLD’S LEADINGLINKEDIN TRAINING COMPANY

4 Ways LinkedIn Can

Replace Cold Calling

INTRODUCTION

For decades, sales professionals and

business owners have been playing the

numbers game when making cold calls.

Now enter the age of social media and the

Internet. Customers are doing more

research and are not as responsive to cold

calls as they were in the past.

NO MORE COLD CALLING

It seems like a costly and time-consuming way to acquire new business. Businesses who are

successful in their lead generation efforts are adopting Internet marketing strategies and leveraging

the social media.

So could LinkedIn be the platform to replace cold calling? We think so.

What if you could use LinkedIn for your inbound lead generation? And forget cold calling altogether?

Below are the top LinkedIn tools that can help you do exactly that:

ADVANCED SEARCH

The advanced search tool is the best way to find names of potential prospects in companies that you

are targeting.

The Advanced Search tool is very simple to use. You can find prospects by using Keywords,

Company names, Job titles, Location, Industry, and other factors depending upon your subscription.

Simply type in the information you are seeking, press submit and LinkedIn will generate a

comprehensive list of profiles you can start connecting too.

DIRECT MESSAGING

Instead of email, direct messaging your contacts gives you a greater chance of your message being

read and responded to. Clients and customers receive tons of email per day, but only a few LinkedIn

messages.

It is very easy to stand out from the crowd using this feature. Next time you are tempted to send a

prospecting email, try direct messaging through LinkedIn instead.

Please note, this feature is only available if you are a connection of theirs.

LINKEDIN PUBLISHING

FEATURE

Another great way to attract potential clients and customers is to provide engaging and educational

content. LinkedIn has designed their entire platform to support the sharing of value-added resources

that can benefit the end-user.

With newly integrated analytic features, you can now view every person who has shared or

commented on your article. What better way to capture a warm lead than reach to out to someone

who has just received value from information you posted?

WHO’S VIEWED YOUR

PROFILE?

And finally, if you have a premium subscription, you can view every single person who has viewed

your profile! What better way to identify potential prospects than seeing who has checked out your

profile?

Once you have looked at their profile, if they seem like a good contact, write a simple message to

strike up a business conversation on the phone or a coffee in person. You never know, it may book

you some solid business!

ADOPTING NEW PRACTICES

The way we do business has changed. Customers are more educated on the services they need,

there are more influencing and making decisions than ever before, and cold calling is becoming less

and less effective.

To survive in today’s marketplace it’s essential for you to adopt new practices and embrace the new

world of social media.

Using the LinkedIn tools mentioned above, you could turn your approach from a “push” sales method

to an inbound selling approach.

DISCOVER THE 3 STEPS TO

LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide

today and learn how you too can start using LinkedIn to generate a ton of

media exposure, secure joint venture partnerships and build hundreds of

new leads for your business. Over 14,000 businesses have now benefited

from this methodology. Access it Here!