4 ways to attract international customers
TRANSCRIPT
[email protected] @LiveTilesUI www.livetiles.nyc
4WaystoAttractInternationalCustomers
ChrisWen
[email protected] @LiveTilesUI www.livetiles.nyc 1
[email protected] @LiveTilesUI www.livetiles.nyc [email protected] @LiveTilesUI www.livetiles.nyc
Reducethelanguageandculture barrier
Goodbusinesstranscends linguisticboundaries,andcustomerservice comesinmanytongues.Help your internationalcustomersfeelwelcomebyspeakingtheirlanguage.Hiresalesassociatesfluentorconversantinmorethan onelanguage,andwhohavesensitivitytowardsothercultures.Postsignsinatleastasmanylanguages.Ifyouexpecttravelersfromcertaincountriesthat
are celebratingcertainholidays,decorateyourstoreinrecognitionoftheholiday.Accommodatingtravelers’homecultureshelps
themfeelateaseinyourstore,andthey’llrewardyouwiththeirbusiness.
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Offerdiscountsorpromotionstointernational
passportholdersWhat’ssomethingalltravelersneedtoflyinternationally?Their
passport.Ensureyoutargettherightaudiencebyofferingdiscountsorpromotionstoholdersofcertainpassports.Allowphotocopies (perhapswithasecondID)becausesome travelers
prefernottobringtheirpassportoutside thehotel.Considerotherincentives,liketaxiservicetoandfromtheirhotel.Makesurethewordgetsout;advertiseyourpromotionsthrough thehotel,or
with internetbrowserandmobileadstargetedfor theirregionandlanguage.
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Offertax-free shoppingforinternationalcustomers
Lowerpricesfurtherforinternationalcustomersbyreimbursingthesalestaxfortheirpurchases.Ofcourse,determineforyourselfwhethertheincreasedsalesandturnoverareworththereducedmarginoneachgood;factorintheintangiblegainingoodwill
amongtravelers.TheUnitedStatesdoesn’thaveafederalsalestax– it’slefttothediscretionofindividualstates(Delawaredoesn’thaveasalestaxexceptoncertainproducts,forexample).Checkwith the statetaxationauthority foryourretaillocationtobetter
adviseinternationalcustomersofreimbursementoptions,if available.
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Removethecurrencyexchangebarrier
It’sriskytocarrylargesumsofcash– that’strueacrosscultures.Manycustomersprefertopaywithcreditcards,butspendtimecalculatingexchangeratessotheydon’tgooverbudget.Speedupthecheckout linesandremovetheambiguitybyoffering dynamiccurrencyconversion,aservicethatenablestransactionstobe
convertedtotravelers’ homecurrencyatthetimeofsale.(Intheinterestoftransparency,youshould advisethemthisserviceusuallycarries afee.)InternationalcustomersintheUnitedStates spendonaverage about $4,400 eachduringtheir trip;transparencyandtheconvenientoption ofpayingintheir
home currencybuildstrustwith internationalcustomers;they’llbehappierdoingbusinesswithyouandmightevenspreadtheword.
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TimesSquare,NewYork,andMelbourne,Australia.Weoffer
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