4 Ways to

Enhance

Your 2016

Content

Marketing Strategy

I Think An Idea 1-888-240-0606

info@ithinkanidea.com

Content marketing is more than just a buzzword, it's an essential factor for boosting website traffic and brand awareness.

Numbers reveal that 37 percent of B2C marketers have a documented strategy for content marketing, while 61 percent of B2B marketers meet with their content marketing team daily or weekly.

It's an effective tool that can be employed in any size business. But if you want your content marketing efforts to work, then you need to have your strategy mapped out.

Here are 4 ways you can create a solid strategy for 2016:

Don't rely solely on your blog. There are other opportunities to produce content, including eBooks, vlogs, infographics, podcasts and webinars.

1

Give away information for free. This is an excellent way to position yourself as a subject matter expert. Giving away your time or information free of charge helps gain trust and potentially converts prospects down the road.

2

Identify key performance indicators or KPIs that determine whether or not your content marketing is effective (website visits, content asset downloads, social shares, bounce rates, etc.).

3

Diversify your portfolio with other methods, including social media marketing, email marketing, PPC, SEO and display ads.

4

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