4 ways to evolve your content marketing strategy

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Page 1: 4 Ways to Evolve Your Content Marketing Strategy

4 Ways to Evolve Your Content Marketing Strategyyoutubemoneyinterviews.tumblr.com /post/99547859186

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October 09, 2014

Running a blog or a content marketingstrategy isn’t as hard as peoplethought it would be. The contentbasically is easy because you arefocusing on a specific niche that isrelated to your market. Once youalready have a full grasp of yourniche, you will have the idea as towhich topic you would be talkingabout. It’s a general topic from aspecific niche.

It’s also easy now a days, with a widerrange of research platforms, you maybe able to read through articles andget ideas from them. See what peopletalks the most and write about it. You also have to listen to your audience and get to know what theywanted to see on your blog.

Use this 4 ways to evolve your content marketing strategy.

1. Write longer posts.

Even you though people say that it is most effective to post shorter post that the longer ones. It is becauseof the misconception that people tend to disregard post with longer content because they get really boredand lazy with reading a much longer content. They are too busy with their lives that they don’t haveenough time to sit and read a longer kind of blog post. But studies shows that the more your post is longer,the more tweets, and share they get. The technique there is to be very creative and experimental with yourcontent. Make people read the first and second sentence up until the very end of your blog post. Make itmore fun to read and more compelling. You have to make ways not to bore your readers. Also, the moreinformative and interesting your blog post is, the more people would spend time to read your content.

2. Use more visuals.

People at this generation likes to see more interesting and fun visuals than reading. Although having alonger content is important, having good visuals is a huge plus as well. Make it more informative aspossible just like your content. Make it more pleasing to the eyes.

3. Create Infographics.

Info graphics are also very common these days. An info-graphics according to wikipedia.org are graphicvisual representations of information, data or knowledge intended to present complex information quicklyand clearly. It’s basically visuals and content put into one modern type of information dissemination. It’s

Page 2: 4 Ways to Evolve Your Content Marketing Strategy

easy to follow and read because there are images explaining or showing the audience how the contentworks.

4. Record Podcast.

Even though video making is very common, podcast is still remarkably as important as video marketing.It’s easier because you can listen to podcast while going about doing your normal daily routine.

A podcast is a digital medium consisting of an episodic series of audio, video, radio, PDF, or ePub filessubscribed to and downloaded through web syndication or streamed online to a computer or mobiledevice.

Audiences and markets will still continue to evolve as well as content marketing strategies. You have toadjust to what your target audience wanted. Find good strategic ways how to improve your marketingstrategies and find what suits you best.

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