4 ways to get the real benefits of social media

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www.act-on.com | @ActOnSoftware | #ActOnSW 4 Ways To Get The Real Benefit Of Social Media Jahvita Rastafari | Paige Musto January 2015

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www.act-on.com | @ActOnSoftware | #ActOnSW

4 Ways To Get The Real Benefit Of Social

MediaJahvita Rastafari | Paige Musto

January 2015

www.act-on.com | @ActOnSoftware | #ActOnSW

4 Ways To Get The Real Benefit Of Social Media

www.act-on.com | @ActOnSoftware | #ActOnSW

Hello – My Name Is…

Paige Musto Director of Communications

Act-On Software@PR_Maven

Jahvita RastafariSocial Media Manager

Act-On Software@JRastafari

www.act-on.com | @ActOnSoftware | #ActOnSW

AGENDA

Search & Social

Thought Leadership

Lead Generation

Social Un-Selling

www.act-on.com | @ActOnSoftware | #ActOnSW

How Social Impacts Search

Social signals (RTs, Likes, Shares, +1s) to a URL correlate to higher search rankings

Social media helps you get your brand out. Results in more searches for company/product. Higher the search query volume in Google, the better you rank

A company’s social media profiles rank high for brand terms. Allows company to control SERP real estate & ensure they have full branded coverage on Google 1st page

www.act-on.com | @ActOnSoftware | #ActOnSW

Social Driven Thought Leadership

www.act-on.com | @ActOnSoftware | #ActOnSW

A Marketers Conundrum

How do I use social media to generate high quality leads?

www.act-on.com | @ActOnSoftware | #ActOnSW

Social Lead Generation Framework

How to organize your social marketing programs:

www.act-on.com | @ActOnSoftware | #ActOnSW

Paid MediaPay to Leverage 3rd-Party Channel

Pro: You control the message (if not the context). Immediate, scalable, highly targeted.

Con: Expensive; pay to play for time/space. Not necessarily the most trustworthy.

www.act-on.com | @ActOnSoftware | #ActOnSW

Organic MediaLeverage a Channel You Create and/or Control

Pros: Totally control the message, and publish what you choose. High degree of control over the context. Can be integrated with other channels easily.

Con: Steady content creation and refresh a must. Takes time to scale.

www.act-on.com | @ActOnSoftware | #ActOnSW

Earned MediaArticles, quotes, reviews, endorsements by customers & press

Pros: Most credible and trustworthy. Can have huge impact. Immediacy.

Con: You can seed, you can massage, but you can’t control.

www.act-on.com | @ActOnSoftware | #ActOnSW

www.act-on.com | @ActOnSoftware | #ActOnSW

Social Un-Selling

www.act-on.com | @ActOnSoftware | #ActOnSW

Social Selling

www.act-on.com | @ActOnSoftware | #ActOnSW

3rd Party Review Sites – Social Selling Approach

www.act-on.com | @ActOnSoftware | #ActOnSW

THANK YOU!

www.act-on.com | @ActOnSoftware | #ActOnSW

THANK YOU / QUESTIONS

Grow your business at LikeableDemo.com. Mention #LikeableWebinar for $200 off

Thanks for joining us! Are you ready to grow your business on social media?Call us at 212-359-4347

Fill out Act-On’s Marketing Benchmark Survey for a chance to win a free Apple iMac. bit.ly/surveyactonThe winner will be announced on January 31st!