4 Ways ToIncrease Audience

Engagement InYour Next Email

BUSINESSGROWTHLEADER.COM

March 13, 2016

Looking for some ways topunch up the creativity of your

email marketing campaign?

If so, you could focus on visualelements, content — or ideally,

a combination of the two.

Following are 4 tips toget you started.

Use ColorColor can grab people’s attention, but itcan also work in more subtle ways.Colors are linked to certain emotionalresponses.

you may have heard thatwearing a blue suit to an

interview makes you seemtrustworthy and dependable.

For Example,

That’s why companies like Dell,IBM, Ford and GE have blue

logos; consumers want to buymachines that are dependable.

Use PhotosPhotos are another attention-grabbingfeature, but they need to have somepurpose.

Take a look at how clothing retailerBanana Republic uses photos;sometimes the image fills most of theemail, giving customers a detailed lookat whatever item is being promoted.

Even if you’renot in the

fashion industry,you can still

come up withclever ways to

use photos.

Tell peoplewhat toexpect

Community.is sends out a weeklynewsletter that features three headingsfor its content sections: short, mid andlong. That tells subscribers, “We’rerespectful of your time.”

Readers who are too busy to check outthe “long” item can always come back toit later.

CurateYou may not have enough content ofyour own to fill a newsletter, but whenyou curate content, you can offerrelevant information to your subscribers,and hopefully, increase yourengagement.

Summarize a handful of itemsyour subscribers would want to

read, providing a hyperlink tothose pieces.

Your curation provides a servicefor them, saving them the effort

of having to find that newsthemselves.

BusinessGrowthLeader.com