96% of tech manufacturers sell their products through the help of a channel partner,

dealer or value-added reseller. Much is riding on keeping partners happy and loyal.

BAD COMMUNICATION

50% of partners say vendors don’t ask for their feedback or communicate

program and product updates

WHY RELATIONSHIPS FALL APART

One in four partners split with a technology vendor program in the past year.

Those break-ups aren’t cheap: every time a partner leaves, you need

to go through the expensive process of vetting and training a new one.

BAD PLANNING27% of partners say vendors don’t share their business goals

or go-to-market plans

BAD RETURNS30% of partners say their vendors don’t provide them with

enough ROI for their efforts

BAD SERVICE36% of partners

say vendors provide poor service and

support

THE BREAK UP

WAYS TOLOSE A CHANNEL PARTNER

3

1

4

2

By coordinating your strategies, you can ensure you have the same goals in mind.

Get a better understanding of their evolving challenges so you can more easily adapt to new business methods.

BE OPEN TOCHANGE

SHARE GOALS

HOW TO FIX THE RELATIONSHIP BEFORE IT BREAKS

Learn how you can help them improve their marketing programs

HELP THEMGROW

By engaging partners in a collaborative dialogue you create a trust-based relationship that keeps everyone happy for the long-term.

BUILDTRUST

To find out more about how you can engage with channel partners and

keep your relationships strong, watch a demo for the Vision Critical

Partner Intelligence Suite.

www.visioncritical.com/partner-intelligence-suite

SOURCES: www.business2community.com, www.channelinsider.com, channeleyes.com