4 Ways to Measure the ROI of your Social Media efforts

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Post on 01-Nov-2014




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Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.


<ul><li> 1. Four Ways to Measure the ROI of Your Social Media Efforts<br />October 2, 2010<br /></li> <li> 2. Connect with Pandemic Labs<br />Matt Peters<br />Founder &amp; Creative Director<br />mpeters@pandemiclabs.com<br />www.pandemiclabs.com<br />www.pandemiclabs.com/blog<br />@PandemicLabs<br /></li> <li> 3. Whatre We Gonna Talk About?<br />The Foundations of social media marketing success<br />Four ways to measure ROI<br />Awareness<br />Engagement<br />Revenue<br />Lifetime value comparison<br />Q&amp;A<br /></li> <li> 4. The Foundation<br /></li> <li> 5. Foundation for Success<br /><ul><li>These are the primary pillars of a successful social media strategy </li> <li> 6. Everything undertaken must serve at least one </li> <li> 7. Ideally, strategies serve all three pillars simultaneously</li></ul></li></ul>