4 ways to stay on-brand
TRANSCRIPT
4 Ways to Stay On-Brand
By: Morgan Miller
“Brand strategy is how, what, where, when and to whom you plan on
communicating and delivering on your brand messages. Where you
advertise is part of your brand strategy. And what you
communicate visually and verbally are part of your brand strategy, too.”
The Basics of Branding, Entrepreneur magazine
What is On-Brand?
What is the brand’s mission? Are you communicating
the mission and benefits to your
Affiliates?Are the creatives in-line with the
company and up-to-date?
Is your Affiliate program representing the core
values?Do the Affiliates have the resources to reach the target customers?
Are You On-Brand?
4 Ways to Stay On-Brand
Value Proposition
Campaign Schedule
Communication
Campaign Schedule
Creative Assets
Review Your Website
Top Sales Period &
Seasonality
Demographics & Target
ConsumerBest Selling
Products
Meet With Your Marketing Team
Communication
Value Proposition
Communication
Campaign Schedule
4 Ways to Stay On-Brand
Creative Assets
Control the “where” and “who”
Top Sales Period &
Seasonality
Demographics & Target Consumer
Best Selling Products
Creative Assets
Value Proposition
Creative Assets
Communication
Campaign Schedule
4 Ways to Stay On-Brand
#Throwback
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My name is Robert Matthew Van Winkle. Some people call me Vanilla Ice - that is fine too. I write product reviews on all hot topics, hot products, and hot people. Message Me.
Simple As The Logo
“A brand is a specific combination of logo, words, type font, design, colors, personality,
price, service, etc.”
Why A Brand Matters, Forbes.com
BannersLogos
throughout network
All Affiliate Communicatio
n
Apply In Your Affiliate Program
Value PropositionValue Proposition
Communication
Campaign Schedule
4 Ways to Stay On-Brand
Creative Assets
Customer Reaching Affiliates
Reviews.com Morgansblog.com
Saveall.com
Search Engine
64% of marketing executives indicated
that they believe word of mouth is the most
effective form of marketing.