4 ways to use twitter video for your business
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4 Ways to Use Twitter Video forYour BusinessBy Sarah Quinn
Published April 9, 2015
Have you heard about Twitter’s new videofeature?
Do you want to know how you can use it toyour advantage?
Video is a great way to tell your story, connectwith your audience and grow your Twitterfollowing.
In this article you’ll discover four ways to use Twitter video for your business.
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Discover how to use Tw itter video for business.
Get Started With Twitter VideoTwitter video is fairly straightforward. You can either record new video from yoursmartphone, or if you have an iPhone, you can upload a video you’ve already taken.
On your phone, open the Twitter app. Start a new tweet and touch the pictureicon. Next, touch the camera icon and switch your camera to video.
You have 30 seconds to capture your video. Since you typically lose around one-third of your viewers after 30 seconds, this time constraint works in your favor andkeeps viewers engaged.
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Tw itter video allow s you the freedom to edit before you post.
You can also record separate scenes and edit the footage . With a simple dragand drop, you can creatively switch up scenes to suit your brand’s style .
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Create, caption and upload your Tw itter video.
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When you’ve shot your video, come up with a caption that will entice your audience(don’t forget to use relevant hashtags), and upload it for the world to see .
#1: Respond to Tweets With VideoHave you considered replying to tweets via video? This is an excellent opportunity foryour followers to get to know the people behind your brand, which is important whenyou’re trying to connect on a personal level.
Video is a simple way to respond to your audience, and it’s far more engaging than asimple tweet would be.
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Responding using video is more personal and engaging.
When TeamGB decided to host a Twitter chat, they included video replies. Theyasked their fans to tweet in questions and got a well-known sports personality torespond to those questions via video.
If you want to host your own Twitter chat, remember to include a unique hashtag soyour audience can easily follow and join the fun.
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#2: Share Real-Time EventsBrands are using Twitter video to cover events as they’re happening. Twitter videodrums up more interactivity by involving followers in the big event if they can’t bethere. Plus, Twitter video stands out in the fast-moving Twitter feed so you can garnermore attention.
When Tide attended Mercedes-Benz Fashion Week, they teamed up with a popularfashion stylist to create a Twitter video.
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Tide video-tw eeted live from a major fashion event to reach a large audience.
The video worked really well for them. Not only did it relate to their product, but alsosince people were live-tweeting about the event, the promotion was perfectly timed tohit a huge following.
Twitter video works equally well if you’re holding your own event and want to gain moreexposure. Capture a quick video and share it with your followers to keep peopleconnected to your brand.
#3: Promote and Educate
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Sharing content other than your own is useful and fun for your audience. However,that doesn’t mean you can’t create promotional videos—as long as they’re done well.
McDonald’s is a good example. The content they create is fun and engaging andincludes their products as the center of every story they tell. It’s smart, innovative andplayful, and helps to significantly increase their shares and follows.
McDonald’s tells its story using its products in a visually fun w ay.
Another option is to create educational content in a visually interesting way—92% ofmarketers believe the purpose of a video should be to inform or educate.
Simple Skincare has been putting this into practice by creating educational Twittervideos that are conversational, informative and fun to watch.
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Be educational to provide valuable content to your follow ers.
Whether you want to tell a story that’s fun, educational or corporate , video is animportant tool to use because people respond well to visuals. In fact, studies show thatvisuals drive up to 180% more engagement.
#4: Ask for User-Generated ContentThe great thing about Twitter video is that anyone with a smartphone can upload hisor her own video. Why not ask users to contribute a video? Or you could run acontest that encourages user-generated content.
Think about what you want the subject of the video content to be and start promoting
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your request. Do you want a simple, fun video or do you want your followers to includeyour products? Let them know, especially if the video is a condition for entering acontest.
GoPro regularly asks followers to send in videos and shares a video of the day withfollowers.
Get your follow ers involved by sharing your follow ers’ videos.
Be sure to give people a unique hashtag to use when they share their Twittervideo so you can easily find and track them, as well as promote the hashtag acrossaudiences to increase your followers and boost your brand awareness.
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Measure the ResponseThe new Twitter Engagement feature is a great benefit when posting Twitter videos.
The option is available in your profile and lets you view the metrics of every tweet yousend. Now you can see how many views your video got, how many peopleengaged with it and whether it had any retweets.
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Keep using Tw itter Engagement to understand w hat your audience likes.
When you know what people are responding to, you can include thoseelements in future videos. You can also easily determine the best time to postbased on the interaction with current and past videos.
As you can see, brands have already started to get creative with Twitter video, so whynot join the fun? With another great way to release real-time, fun content, Twitter’snew Video feature can help you gain more exposure and build your fan base.
What do you think? Have you uploaded any Twitter videos yet? How did theyperform? Leave your experience in the comments below.
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ABOUT THE AUTHOR, Sarah Quinn
Sarah Quinn is a copyw r iter f or Content Marketing A gency Wyzow l.
Wyzow l c reate animated explainer v ideos plus other marketing
content inc luding inf ographics , ebooks and blog pos ts . Othe r
pos ts by Sarah Quinn »
16 Comments Social Media Examiner
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Mike Kawula • 2 days ago
Love the new video feature and especially that it's 30 Seconds vs. 15. Hoping the editing gets some more featuresbut its definitely a huge improvement. Have been using it currently to answer some replies and last week our Startuphad a huge celebration and we used the video feature to catch the moment. It definitely got some great Retweets,
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• Reply •
had a huge celebration and we used the video feature to catch the moment. It definitely got some great Retweets,replies and engagement. Great post Sarah!
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• Reply •
Sarah Quinn • 2 days ago> Mike Kawula
Hey Mike. Thanks for reading! I think it's great for replies, so much more engaging. I was actually just thinkingtoday that Twitter has really improved their features on a whole.
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• Reply •
Mike Kawula • 2 days ago> Sarah Quinn
They definitely have. I love how you can now hit the Search and see not only the hashtag of what'strending but also the explanation of what it is. The user experience continues to truly improve.
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• Reply •
Luc Beaudoin • 2 days ago
Is the feature available in Canada ? △ ▽
• Reply •
Salman Sharif • a day ago> Luc Beaudoin
Yes this feature is released all over the Twitter Platform △ ▽
• Reply •
Luc Beaudoin • 21 hours ago> Salman Sharif
thanks △ ▽
• Reply •
Galit Klein Ben-Ary • 2 days ago
Would the same apply to FB? △ ▽
• Reply •
Sarah Quinn • a day ago> Galit Klein Ben-Ary
The video feature on Facebook is fairly different, longer length etc. But the tips would still apply! △ ▽
• Reply •
Judy Snyder • a day ago
Does this work on an android tablet? △ ▽
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• Reply •
Sarah Quinn • a day ago> Judy Snyder
Hey Judy, yes it works on Android △ ▽
• Reply •
Salman Sharif • a day ago
Great post Sara, 2015 is the year for Video marketing, its doing good on Facebook and now Twitter has come upwith amazing feature!
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• Reply •
Sarah Quinn • a day ago> Salman Sharif
Thank you Salman. I definitely agree, not only 2015, but video is the future! △ ▽
• Reply •
Web Outsourcing Gateway • a day ago
Nice post, Sarah. I agree with some of the points you raised. Responding, promoting, and educating are three of themost important maximizations of apps like these. Good work. :)
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• Reply •
Amandah Tayler Blackwell • 15 hours ago
Nice post.
I'm getting more involved with video and will test uploading videos via Twitter. I like the idea of responding to tweetswith a video instead of text. Thanks for the tip!
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• Reply •
EPiC_Isha ღ♔ღ • 14 hours ago
Great article! Thoughts from all on using the "in tweet" Twitter video feature versus driving traffic via Twitter-ownedPeriscope, for example?
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• Reply •
Vikas Singh • 2 hours ago
Hi Sarah,
I really enjoyed of your blog and thanks for sharing thiskind knowledge. Now can you let me know ‘ How to upload a video in Twitter via Desktop’?
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