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Preparing a project of this nature is an arduous task and I was fortunate enough to get support from a large number o persons. I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and previledge to express my deep regards to Respected HOD Dr.Pramesh Gautam, Head of DepartmentDepartment of Business Management , SWAMI VIVEKANAND INSTITUTE OF TECHNOLOGY, SAGAR for allowing me to undertake this project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of she rendered me all possible help me guidance while reviewing the manuscript in finalising the report. I also extend my deep regards to my teachers , family members , friends and all those whose encouragement has infused courage in me to complete to work successfully.SANJAY YADAV B.B.A. IV SEM.
Preparing a project of this nature is an arduous task and I was fortunate enough to get support from a large number o persons. I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and previledge to express my deep regards to Respected , Head of Department
Department of Business
Management , SWAMI VIVEKANAND INSTITUTE OF TECHNOLOGY SAGAR for allowing me to undertake this project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of He rendered me all possible
help me guidance while reviewing the manuscript in finalising the report. I also extend my deep regards to my teachers , family members , friends and all those whose encouragement has infused courage in me to complete to work successfully.
SANJAY YADAV B.B.A. IV SEM.
DELCLARATION BY THE CANDIDATEDate :
I declare that the project report titled " A STUDY ON MARKET SHARE OF WOOD LAND " on Market Segmentation is nay own work conducted under the supervision of Department of Business Management , SWAMI VIVEKANAND INSTITUTE OF
TECHNOLOGY SAGAR To the best of my knowledge the report does not contain anywork , which has been submitted for the award of any degree , anywhere.
SANJAY YADAV B.B.A. IV SEM.
The project report titled " A STUDY ON MARKET SHARE OF WOOD LAND " been prepared by SANJAY YADAV BBA IV Semester , under the guidance and supervision of fulfillment of the Degree of B.B.A. for the partial
Signature of the Supervisor
Signature of the Head of the Department
Signature of the Examiner
Preface Acknowledgement Declaration Certificate TABLE OF CONTENTS S.No. Title CHAPTER -1 INTRODUCTION HISTORY CHAPTER -2 RESEARCH METHODOLOGY CHAPTER -3 OBJECTIVE CHAPTER -4 Market Share
(A) (B) (C) (D)
TECHNOLOGY USED INTERNATIONAL PERFORMANCE OF THE PRODUCT FUTURE PLAN OF THE COMPANY FEATURES OF THE PRODUCT TYPES AND PRICE OF THE PRODUCT SERVICES PROVIDED TO THE CUSTOMERS
CHAPTER -5 DATA ANALYSIS AND INTERPRETATION CHAPTER -6 SUGGESTION CHAPTER -7 SWOT ANALYSIS CHAPTER -8 LIMITATION CHAPTER -9 FINDINGS CHAPTER -10 CONCLUSION REFERENCE BIBLIOGRAPHY QUESTIONNARIES INTRODUCTION
Indian shoe market is one of the most dynamic markets in the world. Although there are different valuations about the Indian Shoe Market. It is estimated to be worth around Rs 11000 crores. The market is traditionally price driven and dominated by the unorganized sector. What does woodland stands for?
The answer is simple the spirit of adventure, of course. The advertising
has been created specifically to communicate this spirit to everyone. And to encourage them to keep exploring and keep discovering. Woodland not only believes in making the best quality products but also creating outstanding communication ideas. Its no wonder then that Woodland advertisement have been widely recognized in India and abroad. Woodland is an Indian Brand and they have done it with Indian Footwear. In a market dominated by sports and leather shoes Woodland created a category for itself. Woodland never wanted to be an ordinary shoe so till now this brand is concentrating on the premium end (above Rs 1500 shoes) of 2000 crore casual shoe segment. Woodland targets the up market segment and is positioning itself as a rugged high quality premium casual shoe. It can be called as SUV of Indian shoes. The ads are catchy and tempting. The logo of Woodland was a status symbol during the nineties. The brand is excellent in quality and styling. The brand carefully presented itself as an outdoor trekking kind of shoe which captured the imagination of Indian youth True to its price, the brand delivered its promise on quality which ensured that the brand is perceived as a value for money brand. Woodland has extended itself to accessories and apparels. Earlier Woodland tried its hand in the formal shoe category with the brand Woods but it did not make much impact in that market. The careful branding has helped the brand to garner about 40% of the premium casual shoe market. But this market is witnessing lots of competition with global brands flexing its muscle in India. Woodland is a household brand with over 200 exclusive stores across the Indian
Sub-continent in addition to a distribution network covering over a thousand stores across the country.
HISTORY OF THE COMPANY
1960: Aero club started as a small manufacturing unit in Delhi. They were among the first to export shoes to the U.S.S.R
1962: They ventured into retailing with an outlet at a prime location in Delhi.
1972: They set up the first fully mechanized modern shoe factory in India (with German Machinery) to augment existing capacities, in view of the growing export demand.
1992: The Company launched Woodland brand and acquired winter boot factory in Quebec, Canada to cater to the Canadian and U.S. Markets.
1994: Commissioned manufacturing plant for Reebok for export to U.S.A.
1997: Commissioned manufacturing unit for apparels, adding to the range of Woodland products.
2002: Woodland becomes a national leader in premium category shoes, apparels and accessories. Started sourcing operations from South East Asian Countries. Opened offices in China and Hong Kong, facilitating the heavy domestic demand for new products and development.
2007: Total No. of exclusive showrooms targeted to touch the two hundred mark.
FEATURES OF THE PRODUCT
Quality worth the money spent on :
Price of woodland shoes starts from Rs 1000 onwards. These shoes are very beautifully designed and fashionable. These shoes are available for around Rs 1450 and the purchase is worth of quality. Very trendy and fashionable: If you are ready to spend around Rs 2,000/- or above Woodland offers you a wide variety of trendy and fashionable shoes. You could be sure to acquire stone & pearl worked sandals best suited to your occasion and kids shoes are also available in different colures like red, velvety-brown, white, blue etc. but they are priced high. Long and durable: Woodland shoes are really meant for longevity. They are classically manufactured for the toughest meanders. Due to its longevity and durability woodland shoes are preferred by those who dont believe in frequent changing of shoes.
Padded Layers to provide comfort:
Woodland shoes also provide the customers with padded layers in the shoes in order to provide much more comfort than other shoes. Fabric lined for soothing experience: In some of there models woodland shoes also provide fabric linings for soothing experience to there customers. This is a unique feature of there shoes. Incredible range: Woodland shoes also provide incredible range of shoes to there customers so, that they can have a variety of choice.
TYPES AND PRICE OF THE PRODUCT Formal shoes:Woodland has a wide variety of formal shoes starting from Rs. 1445 onwards. These shoes are light in weight, comfortable and attractive.
Price : 2495.00 Casual shoes:Woodlands casual shoes are more in demand among the youths. They provide good quality, comfort and classic look to their customers. These shoes are available for Rs.1145 onwards. Shoes are available in full size from 1 to 13.
ShopID :2742 Rs.2395
These shoes are beautifully designed and they provide ankle coverage, lightweight and durability to their customers. Shoes are available for Rs.1545 onwards.
ShopID :7738 Rs.2795 Velvette shoes:These shoes are more in demand by the ladies as these shoes are beautifully designed with Velcro closure and elastic back. These shoes are available for Rs. 1645 onwards.
Price : 2850.00 Trekking shoes:-
Trekking shoes are the most known shoes in the market. These shoes have excellent foot grip. They also provide good cushioning and deep treaded sole for all terrains, dust, mud, ice, water. These shoes are available for Rs 1595 onwards
ShopID :3647 Rs.2695 Narrow edge shoes:Narrow edge shoes are very in now days. These are easy pointy shoes made out of swed leather, which looks accurate at normal distance. They are not as difficult to walk in as it looks. These shoes are available for Rs. 1945 onwards.
ShopID :7736 Rs.2795
Sandals:These sandals are stylish in design with fantastic colours option, well padded soles and great grip. The company uses smooth and exotic leather for making of this shoe. They are available for Rs. 1495 onwards.
ShopID :6667 Rs.2195
Baby shoes:Woodland also has a good variety of baby shoes. They provide Multi coloured kids shoes with attractive looks. These shoes are very comfortable