THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY THE CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS

40TH ANNIVERSARY ATLANTA JAZZ FESTIVAL 2017 EVENT SUMMARY

FREE AS A BIRD BY SAM MIDDLETON. IMAGE COURTESY OF GERALD PETERS, NY.

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Thank you for a fantastic festival season!

We appreciate your support of the 40th Annual Atlanta Jazz Festival and are honored to be the keepers of this proud tradition. It is with great pleasure that we provide this platform for both aspiring and renowned musicians, as well as provide this rich cultural experience for residents and visitors.

This year the Atlanta Jazz Festival presented an exciting and diverse array of jazz talent on three stages in Piedmont Park throughout the festival weekend, including a full day devoted to Atlanta talent on all three stages in celebration of the festival’s 40th anniversary. 2017 also featured the second year of The Lounge, a ticketed area that provided an upscale experience for patrons to enjoy at the free festival. With 40 Days of Jazz, we presented or partnered in 58 different jazz events throughout the months of April and May.

We simply could not have made this happen without the support of Mayor Kasim Reed and the Atlanta City Council, our sponsors, media partners, Atlanta Jazz Festival, Inc. Board of Directors, AJF Society Members, 40 Days of Jazz Entertainment Partners, OCA staff members, our Jazzteers, and our festival patrons. To every single one of you: thank you!

We were honored to present the 40th Atlanta Jazz Festival with your support. We look forward to continuing to entertain aficionados and expose new listeners to the rich heritage of Jazz music.

Yours in Jazz,

Camille Russell LoveExecutive Director, Mayor’s Office of Cultural AffairsCity of Atlanta

WITHGRATITUDE

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SUMMARY PG 5

PERFORMANCE LINEUP PG 6-9

BRAND ACTIVATIONS PG 10-11

DEMOGRAPHICS PG 12-13

PUBLIC RELATIONS & MEDIA PG 14-19

40 DAYS OF JAZZ PG 20

SPONSORS & SUPPORTERS PG 21

OUR LEADERS PG 22-23

CONTACT INFORMATION PG 22

TABLE OF CONTENTS ABOUT

MISSION

Atlanta Jazz Festival is regarded as one of the largest FREE jazz festivals in the country. An annual celebration of the music, culture and art of jazz begins in May and culminates each Memorial Day weekend, with an outdoor festival featuring jazz artists from all over the world. In 2017, the celebration began in April, with a full 40 Days of Jazz in honor of the festival’s 40th anniversary.

Atlanta Jazz Festival is produced by the City of Atlanta Mayor’s Office of Cultural Affairs (www.ocaatlanta.com). It is FREE and open to the public. Atlanta Jazz Festival is funded through the support of the City of Atlanta, corporate sponsorships, as well as Atlanta Jazz Festival, Inc., a non-profit entity dedicated to preserving the legacy of the Atlanta Jazz Festival.

The mission of the Atlanta Jazz Festival is to expose and entertain a diverse audience of Jazz aficionados, young Jazz enthusiasts and aspiring musicians to the rich heritage and variety of Jazz as an authentic form of American music.

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SUMMARYAtlanta Jazz Festival is known for presenting the best up-and-coming talent on its stages, for showcasing the best local talent that Atlanta has to offer, and for providing the opportunity for patrons to experience performances by jazz legends—all for free.

As our city becomes more international and our population younger, the festival is booking talent to welcome these new audiences. From the infectious energy of Robert Glasper, to the progressive stylings of female bass phenom Nik West, to legendary singer-pianist Freddy Cole and his 60+ year jazz recording career, the three stages featured artists from all across the jazz spectrum.

The 40th Annual Atlanta Jazz Festival season continued to build upon its success and heritage of previous festivals with 40 Days of Jazz, a celebratory expansion of its renowned 31 Days of Jazz program. There was at least one jazz event at venues across metropolitan Atlanta every day from April 21st through May 31st. Museums, parks, art galleries, MARTA train stations, restaurants, pubs, clubs, BMW dealerships, the airport atrium – there was jazz everywhere!

140,00019%74%

3%4%

ATTENDANCE

came specifically to Atlanta for the

festival

live in the city of Atlanta

were vacationing in Atlanta and decided to

visit the festival

were in Atlanta on business or for some other

reason

22% were first time visitors

34% have attended between 1-5 years

19% have attended between 6-10 years

6% have attended between 11-15 years

6% have attended between 16-20 years

12% have attended 21+ years!

22% 34% 19% 6% 6% 12%

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LEGENDS STAGE FRIDAY MAY 26

1:30PM Moonchild

3:30PM Nik West

5:30PM Nicholas Payton Afro-Caribbean Mixtape

7:30PM Macy Gray

12:30PM Little Tybee

2:30PM Harriett Tubman: The Band

4:30PM Deva Mahal

6:30PM Marquis Hill Blacktet

1:30PM Frank Houston

2:15PM Kemba Cofield

3:00PM Darren English

3:45PM Cleveland P. Jones

4:30PM Julie Dexter and Jacob Deaton Duo featuring Rasheeda Ali

12:30PM Rialto Jazz for Kids

2:30PM Danii Roundtree

4:30PM Brenda Nicole Moorer

6:30PM Tivon Pennicott Quartet

7:00PM The Pedrito Martinez Group

9:00PM Robert Glasper Experiment

SATURDAY MAY 27

1:00PM Dwight Andrews

3:00PM Joe Jennings & Howard Nicholson’s Life Force

5:00PM Celebrating Sarah: Kathleen Bertrand and Friends Honor Sarah Vaughan

7:00PM The Joe Gransden Big Band with Alexandra Jackson

8:00PM The Ojeda Penn Experience

9:00PM Freddy Cole

SUNDAY MAY 28

1:00PM The Allan Harris Band

3:00PM Regina Carter: Simply Ella

5:00PM Randy Weston’s African Rhythms Quintet

7:00PM Rene Marie & Experiment in Truth

9:00PM Charles Lloyd Sky Trio

PRESENTED BY

6

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CONTEMPORARY STAGE

NEXT GEN STAGE

1:30PM Moonchild

3:30PM Nik West

5:30PM Nicholas Payton Afro-Caribbean Mixtape

7:30PM Macy Gray

12:30PM Little Tybee

2:30PM Harriett Tubman: The Band

4:30PM Deva Mahal

6:30PM Marquis Hill Blacktet

1:30PM Frank Houston

2:15PM Kemba Cofield

3:00PM Darren English

3:45PM Cleveland P. Jones

4:30PM Julie Dexter and Jacob Deaton Duo featuring Rasheeda Ali

5:15PM Mamaniji Azanyah & Mastery

6:15PM Russell Gunn & African Drums meets Kebbi Williams’ Wolf Pack

7:30PM Mausiki Scales & Common Ground featuring Giwayen Mata

12:30PM Rialto Jazz for Kids

2:30PM Danii Roundtree

4:30PM Brenda Nicole Moorer

6:30PM Tivon Pennicott Quartet

SATURDAY MAY 27

SUNDAY MAY 28

SUNDAY MAY 28

SATURDAY MAY 27

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MARTA MONDAYS

LATE NIGHT JAZZ JAM

APRIL 24 FIVE POINTS | Thanks for Listening

MAY 1 DECATUR | Ede Wright Trio

MAY 8 LINDBERGH | Dave Ellington/Chris Burroughs

MAY 15 COLLEGE PARK | Omega Level

MAY 22 MIDTOWN | Indie Revenge

MAY 27 Piedmont Room at Park Tavern

Lil’ John Roberts & the All Star Band

Featuring Russell Gunn and Mino Cinelu

Take

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NEIGHBORHOOD JAZZ SERIES

APRIL 22 CHASTAIN MEMORIAL PARK, PRESENTED BY COUNCILMEMBER BOND AND BUCKHEAD CID

Joe Gransden

Julie Dexter

APRIL 23 GRANT PARK, PRESENTED BY COUNCILMEMBER SMITH

Chris Burroughs Trio

Latrese Bush

MAY 6 SIDNEY MARCUS PARK, PRESENTED BY COUNCILMEMBER WAN

Alex Gordon Hi-Fi

Brenda Nicole Moorer

MAY 7 JOHN A. WHITE PARK, PRESENTED BY COUNCILMEMBER BOTTOMS

Anonymous DaBand

Nikki Forman

MAY 14 HISTORIC FOURTH WARD PARK, PRESENTED BY COUNCILMEMBER HALL

Anonymous DaBand

Dashill Smith and the Omega Level

MAY 20 WEST MANOR PARK, PRESENTED BY COUNCIL PRESIDENT CEASAR MITCHELL AND COUNCILMEMBER-AT-LARGE ANDRE DICKENS

Julie Dexter

Gritz & Jelly Butter

MAY 21 PERKERSON PARK, PRESENTED BY COUNCILMEMBER SHEPERD

Chris Burroughs Trio

Latrese Bush

Pete Peterson

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BRAND ACTIVATIONS

STATE FARM

ATLANTA STREETCAR

SPRINT

BUDLIGHT

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FONTIS

WIND CREEK CASINO

TITO’S

COCA-COLA

BMW LOUNGE

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EDUCATION

77% 95%

of the attendees are college graduates

of the attendees have completed at least some college

Total Economic Impact: $15.5 MILLION

71%

29%

of attendeesare female

of attendeesare male

AGE BY GENDER ALL ATTENDEE AGES

18-2

4

25-3

6

37-4

8

49

-65

65+

7% 19% 23% 42% 10%

DEMOGRAPHICS

Post Graduate 34%

College Graduate 43%

Completed Some College 18%

High School Graduate 4%

Completed Some School <1%

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$250,000+ 4% $150,000-$249,000 6% $100,000-$149,000 15% $75,000-$99,000 17%$50,000-$74,000 26%$25,001-$49,999 29%Under $25,000 3%

ETHNICITY

1%

1%

1%

5%

18%

73% Black or African American

White or Caucasian

Hispanic or Latino

Other

Asian/Pacific Islander

Native American or American Indian

HOUSEHOLD INCOME HOUSEHOLD STRUCTURE

Single, no children 43% Single, with children 16%Couple, with children 22% Couple, no children 19%Own their residence 59%Rent their residence 41%

68%

of attendees have an income greater

than $50k

4%

6%

15%

17%

26%

29%

3%

43%

16%

22%

19%

59%

41%

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PUBLIC RELATIONS AND MEDIA

ATLANTAFESTIVALS.COM

Robust national, regional, and local media coverage REACHED AN AUDIENCE OF OVER 27 MILLION PEOPLE between February —June 2017.

444%

522%

550%

5%

25%

Unique Visits: 112,680 20,700 in April, an increase of

Page Views: 1,118,727 179,790 in April, an increase of

Bounce Rate: (This represents the percentage of visitors who enter the site and leave the site only having viewed a single page, rather than continuing to view other pages within our site.) Low bounce rates are great! This bounce rate is one of the lowest our PR & marketing firm has ever seen, meaning people are exploring the website!)

Total Visits: 170,500 26,258 in April, an increase of

Pages per Visit: 6.56 6.27 in April, an increase of

Average Time on Site 2:27 1:58 in April, an increase of .016%

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206%

327%

15%

312%

3%

Unique Visits: 1,143 373 in April, an increase of

Page Views: 3,626 849 in April, an increase of

Average Time on Site 4:02 3:11 in April, an increase of

Total Visits: 2,697 655 in April, an increase of

Pages per Visit: 1.34 1.3 in April, an increase of

MOBILE CHANNEL ATLJAZZFEST.COM

The average time spent on the mobile channel was almost double the amount of time spent on the website!

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AD VALUE $46,000 CIRCULATION 1,435,000

Atlanta Journal and Constitution

Atlanta Intown

Atlanta Showguide

Atlanta Tribune

Atlanta Voice

Buckhead Reporter

Creative Loafing

Downbeat Magazine

InSite Magazine

JazzTimes

Sandy Springs Reporter

PRINT

Our 10-week comprehensive marketing campaign combined a mix of traditional advertising with social media, digital marketing and outdoor.

The marketing campaign is valued at just OVER $230,000 AND GARNERED AT LEAST 6,075,000 IMPRESSIONS, which doesn’t even account for TV commercial impressions received on networks like OWN, BET, A&E, CNN, and HGTV.

APRIL 30, 2017

INTERNATIONAL JAZZ DAY CONCERT

FEATURING: TAMUZ NISSIM SENRI OE | SOFIA REI

THE JAZZ EPISTLES WITH ABDULLAH IBRAHIM,

EKAYA, & HUGH MASEKELA

RIALTO CENTER FOR THE ARTS AT GEORGIA STATE UNIVERSITY

TICKETS $40 AT EVENTS.RIALTOCENTER.ORG

ATLANTA JAZZ FESTIVAL | MAY 26-28, 2017MEMORIAL DAY WEEKEND | PIEDMONT PARK

ATLANTAFESTIVALS.COM

MAY 26-28, 2017 | MEMORIAL DAY WEEKEND | PIEDMONT PARK ATLANTAFESTIVALS.COM

ATLANTA JAZZ FESTIVAL FEATURING: MACY GRAY ROBERT GLASPER EXPERIMENT MOONCHILD MARQUIS HILL BLACKTET | FREDDY COLE DEVA MAHAL | RUSSELL GUNN & AFRICAN DRUMS MEETS KEBBI WILLIAMS’ WOLF PACK

SATURDAY MAY 27, 2017 10 PM - 1 AM

LATE NIGHT JAZZ JAM WITH MILES ELECTRIC!

THURSDAY MAY 25, 2017 7 PM - 10 PM

KONA JAZZ POOL PARTY WITH KP THE GREAT!

ATLANTA JAZZ FESTIVAL MAY 26-28, 2017 MEMORIAL DAY WEEKEND PIEDMONT PARKFEATURING: MACY GRAY ROBERT GLASPER EXPERIMENT MOONCHILD MARQUIS HILL BLACKTET FREDDY COLE | DEVA MAHAL RUSSELL GUNN & AFRICAN DRUMS MEETS KEBBI WILLIAMS’ WOLF PACK

SATURDAY MAY 27, 2017 10 PM - 1 AM

LATE NIGHT JAZZ JAM WITH LIL JOHN ROBERTS

THURSDAY MAY 25, 2017 7 PM - 10 PM

KONA JAZZ POOL PARTY WITH KP THE GREAT!

ATLANTAFESTIVALS.COM

MAY 26-28, 2017 | MEMORIAL DAY WEEKEND | PIEDMONT PARK ATLANTAFESTIVALS.COM

ATLANTA JAZZ FESTIVAL FEATURING: MACY GRAY | MOONCHILD ROBERT GLASPER EXPERIMENT | DEVA MAHAL MARQUIS HILL BLACKTET | FREDDY COLE RUSSELL GUNN & AFRICAN DRUMS MEETS KEBBI WILLIAMS’ WOLF PACK

THE LOUNGEAT ATLANTA JAZZ FESTIVAL

TWO LOUNGE LOCATIONS NEAR THE LEGENDS AND CONTEMPORARY STAGES + PLUS COOL-ZONE, COVERED SEATING, UPSCALE BATHROOM FACILITIES, GREAT SIGHT LINES TO STAGES, UPSCALE BEVERAGE SERVICE & MORE!

TICKET PRICES: 3 DAY PASS $ 100, 2 DAY PASS $75 | 1 DAY PASS $40 INCLUDES ACCESS TO BOTH JAZZ FEST LOUNGES | AVAILABLE AT FRESHTIX.COM

MAY 26-28, 2017 | MEMORIAL DAY WEEKEND | PIEDMONT PARK

ATLANTAFESTIVALS.COM

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RADIO

TV AD VALUE $33,200

Comcast | WGPB-TV | WSB-TV

AD VALUE $250,000 IMPRESSIONS 15,500,000

MARTA Bus Banners

MARTA Station Signage

Hartsfield-Jackson Airport Signage

Hartsfield-Jackson Airport Video

200 Street Banners

10 Digital Billboards

OUTDOOR

AD VALUE $41,000 CIRCULATION 3,145,000

ArtsATL.com | Clear Channel | Cox Digital

iHeart Digital | Outfront | Pandora

DIGITAL

AD VALUE $65,000IMPRESSIONS 2,100,000

WABE | WALR | WCLK | WRFG

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SOCIAL MEDIA

71%

26%

39%

31%

33%

19%

Facebook users

Twitter users

Instagram users

Google+ users

LinkedIn users

of attendees are active

Snapchat users

Music 73%Music news 65% and general info Movie news 62% and general info

Comedy 60%Business 59%

and newsPolitics and 56%

current eventsJazz 56%

Music festivals 45% and concerts

AUDIENCE PREFERRED SOCIAL MEDIA PLATFORMS

AUDIENCE INTERESTS

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FACEBOOK 61,114 PAGE LIKESMonthly increase in page likes: 1,695 (3% increase)YTD increase in page likes: 2,943 (5% increase)

TWITTER 8,778 FOLLOWERSMonthly increase in followers: 178 (2% increase) YTD increase in followers: 316 (4% increase)

INSTAGRAM 4,058 FOLLOWERSMonthly increase in followers: 466 (13% increase) YTD increase in followers: 594 (17% increase)

SNAPCHAT 4,058 FOLLOWERSImpressions: 11,442 (number of times the filter was swiped through by Snapchatters located in the festival footprint)Uses: 3,515 (number of times the AJF filter was used in a Snap or Snap-chat Story)Views: 152,582 (number of times a Snapchatter watched a Snap with the AJF filter in a Snapchat Story or in a Snap sent directly to them)

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The Atlanta Jazz Festival attracted 500,000+ participants throughout the 40 Days of Jazz program. 40 Days of Jazz features festival-produced events - such as MARTA Mondays, the Neighborhood Jazz Series, and the Late Night Jazz Concerts – as well as featuring jazz-related events produced by our Entertainment Partners in their own venues.

Our partners get the opportunity to highlight their establishment as a member of the jazz community, while the Atlanta Jazz Festival provides marketing, public relations and pro-motional support through press releases, social media and collateral materials. Together, we ensure there is jazz to be heard in metropolitan Atlanta every single day of May!

40 DAYS OF JAZZ ENTERTAINMENT PARTNERS

40 DAYS OF JAZZ

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SPONSORS

MEDIA PARTNERSOFFICIAL PRINT PARTNER Creative Loafing

OFFICIAL RADIO PARTNER WCLK

MEDIA PARTNERS WABE | WSB-TV

SPONSORS AND SUPPORTERS

THANK YOU TO OUR SPONSORS

Take

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THE HONORABLE MAYOR KASIM REED

ATLANTA CITY COUNCILCEASAR MITCHELL Council PresidentCARLA SMITH District 1KWANZA HALL District 2IVORY LEE YOUNG District 3CLETA WINSLOW District 4NATALYN MOSBY ARCHIBONG District 5ALEX WAN District 6HOWARD SHOOK District 7YOLANDA ADREAN District 8FELICIA MOORE District 9CLARENCE T. MARTIN District 10KEISHA BOTTOMS District 11JOYCE SHEPERD District 12MICHAEL JULIAN BOND Post 1 At LargeMARY NORWOOD Post 2 At LargeANDRE DICKENS Post 3 At Large

MAYOR’S OFFICE OF CULTURAL AFFAIRSCAMILLE RUSSELL LOVE Executive Director

ATLANTA JAZZ FESTIVAL TEAMMELISSA LAURENCEAU Festival DirectorBETH KELLEY, Sponsorship ManagerDON DIXON, Director of Marketing & PartnershipsVALLERIE SIMPSON, Special Projects CoordinatorHERMAN WILSON, Production CoordinatorJENEVIEVE PURCELL, Production & Sponsorship CoordinatorRYAN BAILL, Production CoordinatorSHELICE SMITH, Media CoordinatorMARKETING, PR and Interactive Managers: SHARON GOLDMACHER JAMIE DONALDSON MAGGIE MCDANIELVOLUNTEER COORDINATORS: SHARON GOLDMACHER AMANDA NORRIS CARTER BROWN

OUR LEADERS

The festival created a hardback coffee table book compiled with stunning images from the past 40 years of festival performances.

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MAYOR’S OFFICE OF CULTURAL AFFAIRSCAMILLE RUSSELL LOVE Executive Director

ATLANTA JAZZ FESTIVAL TEAMMELISSA LAURENCEAU Festival DirectorBETH KELLEY, Sponsorship ManagerDON DIXON, Director of Marketing & PartnershipsVALLERIE SIMPSON, Special Projects CoordinatorHERMAN WILSON, Production CoordinatorJENEVIEVE PURCELL, Production & Sponsorship CoordinatorRYAN BAILL, Production CoordinatorSHELICE SMITH, Media CoordinatorMARKETING, PR and Interactive Managers: SHARON GOLDMACHER JAMIE DONALDSON MAGGIE MCDANIELVOLUNTEER COORDINATORS: SHARON GOLDMACHER AMANDA NORRIS CARTER BROWN

CAMILLE RUSSELL LOVE Executive Director, City of Atlanta Mayor’s Office of Cultural AffairsEmail: crlove@atlantaga.gov | Phone: 404.546.6826 233 Peachtree Street NE Harris Tower, Suite 1700 Atlanta, GA 30303

facebook.com/atlantajazzfestival

@atlantajazzfest

@atlantajazzfestival

CONTACT INFORMATION

VIKKI MILLENDER-MORROW Board ChairGARY CASSIS Member EUGENE DUFFY Member HILLARY DUNSON Member

PASCAL LEWIS Member JOSEPH V. (“JAY”) MYERS III MemberERICH RANDOLPH MemberEDDIE BRIDGEMAN SR. Ex-Officio MemberCAMILLE RUSSELL LOVE Ex-Officio Member

ATLANTA JAZZ FESTIVAL INC. BOARD OF DIRECTORS

AJF SOCIETY MEMBERSAIDS HEALTHCARE FOUNDATIONWILLIAM ALEXANDER & AVARITA HANSONJAMES ANDERSONESSENE BELL KATHLEEN BERTRANDCARLA BOOKERGARY & MARGARET CASSISPETER CONLONVINCENT CROWDERNORRENE & EUGENE DUFFYHILLARY & BERNEE DUNSONLEATRICE ELLZYDAN & SONYA HALPERNVALERIE JACKSONTOI JAMESMARSHA SAMPSON JOHNSONAKU KADOGOPASCAL & MARVA LEWIS

WONYA LUCASDERRICK & VIKKI MORROWJOSEPH MYERSARMOND & SHARON PERKINSKEITH & JANET PONDERSUZETTE & DR. ERICH RANDOLPHJAY & ARTHUR RICHARDSONANGELA ROBINSONMICHAEL & DONATA ROSSBRIAN & KARLA SADLERSABRINA & KEVIN SHANNONCELESTINE SIMMONSFRANK & ROBYN SIMSREED & MARGIE TUCKSONGREGORY WILLIAMSDR. ROBERT VOGTMTAMANIKA YOUNGBLOOD

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2015 EVENT SUMMARY

41ST ANNUAL ATLANTA JAZZ FESTIVAL

MEMORIAL DAY WEEKEND PIEDMONT PARKMAY 25 – 27, 2018