411 on ip 101 for tech-geeks in the startup world
TRANSCRIPT
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What is Intellectual What is Intellectual Property Law ?Property Law ?
“Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.” –WIPO
“Congress shall have power…to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries…”
–US Constitution Article 1 Section 8
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Why is it Important to Why is it Important to Protect your Intellectual Protect your Intellectual
Property ?Property ? Ability to protect core ideas
Limited term monopoly
Provides a protected competitive advantage
Opportunity to recoup costs on necessary R&D
Defend one’s ideas from infringement
Commercialize your invention successfully no more “Grant Proposals”!
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Types of IPTypes of IP
Trade Secret “Secret Sauce”
Copyright “Artistic expression in the way something looks or
sounds”
Patent “Protects the embodiment or method of an idea”
Trademark “Branding”
DO NOT USE THESE TERMS INTERCHANGEABLY!
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Trade SecretTrade Secret
Industrial and/or Commercial secrets
Confidentiality agreements and Legal recourse
May impact future employment opportunities
Classic examples: Coca Cola or KFC Spice Blend
Uniform Trade Secrets Act
Economic Espionage Act of 1996
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CopyrightCopyright
A legal term of for the exclusive rights of a creator’s literary or artistic works
Protection duration is lifetime of Author plus 70 years
Types of works: books, film, music, software algorithms, plays, etc…
Tangibility of expression is key distinction between a copyright and a patent
Registration is not required but it helps
Fair Use Doctrine
Digital Millennium Copyright Act
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TrademarkTrademark
A distinctive sign associated with goods or services Distinctiveness needs to be maintained (e.g.
Xerox)
Registration is not required but it helps
Duration is indefinite as long as it is in use and renewed every 10 years (First renewal must occur in between the 5th and 6th year time frame) (Find a better way of stating this point)
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PatentPatent
Exclusive limited term monopoly for a novel, useful, unobvious, invention (20 Yrs from Date of Filing)
3 US types: Utility, Design, and Plant
Patents are examined for viability thus full disclosure is required
International Patent protection requires extensive planning
First to Invent to now become First Inventor to File (AIA)
Flow Diagram from the USPTO on the Process
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First Inventor to FileFirst Inventor to File
US will be switching from First to Invent to a First Inventor to File System on 3/16/2013 Syncing with the rest of the world’s IP Filing
Systems
Grandfathered into the First to Invent Category til 3/16/2013
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Prior Art & International Prior Art & International ProtectionProtection
People will forever keep on “reinventing the wheel”
Know your technology’s competitive landscape
Just because you have a patent does not mean your IP is protected
Make sure the claims match up with the actual product
US Patent is good only in the US
PCT Applications provide an opportunity to file your patent protection globally with other country’s IP offices
Hard to enforce adequate protection overseas without procuring Patents in foreign countries. Unless you are a MNC or buddies with the USTR Rep
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Provisional and Non-Provisional and Non-Provisional ApplicationsProvisional Applications Provisional Application
Secures your spot in line as a filer 1 year to take your idea and RTP towards POC Cheap and effective
Non-Provisional Application Convert Provisional to a NP or file a NP on its own Actual Patent Application (Title,Abstract, Spec,
Claims, Drawings, etc…) Backlog of initial review is on avg between 2-3
years Patent Agent/Attorney represents your case to the
USPTO where a Patent Examiner makes a legal, science, and technical determination on your case
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Typical Patent Typical Patent Application ProcessApplication Process
Provisional
Non-Provisional-Examiner Reviews Case
Non-Final Rejection
Claim Amendment by Filer
Allowance or Final Rejection
If Allowed-Done but if FR then an After-Final Typically Occurs
If AF-Rejected then RCE, Abandonment, or Appeal to BPAI
If case goes BPAI route can eventually go CAFC and then SCOTUS
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Bayh-Dole ActBayh-Dole Act
Applicable to Universities, Small Businesses, and Non-Profits ONLY!
Designation and Ownership of IP rights becomes crucial during Bayh-Dole Implications (Major Points) Re-assigning of rights is generally prohibited Deferred IP assignment in lieu of License-free
arrangement for federally-sponsored research Report each disclosed invention to the funding
agency File for Patent Protection Must try to commercialize the invention Share royalties with inventor Use leftover funding for R&D and Education
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How we protect against How we protect against copy-cat competitors?copy-cat competitors?
Trade Secrets For many companies the greatest value are unique un-definable
processes and system designs, not specific easily ascertainable aspects.
This type of competitive info is best kept confidential.
Do it best. Sounds trivial, but if the best user experience is provided,
including cost, to customers, it will be extremely difficult or intimidating for other companies to enter the market.
Capital intensiveness of the industry matters.
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Know Your Options in Know Your Options in Legal FirmsLegal Firms
Technical Competency is crucial Patent Agent might be suffice for USPTO
purposes Patent Attorney makes more sense if litigation
is part of the formula
Lower Registration Number generally means more experienced practitioner General Exception to the rule: A former patent
examiner with 3+ years of experience
Handle the initial documentation and prep-work yourself Let the $500/hr attorney do the high level work
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Refresher: Why you Refresher: Why you Should keep IP Rights Should keep IP Rights
in Mind?in Mind? Defense: Future: defense against Patent Trolls or competitors who may
come after you due to significant revenue creation Current: defense against competitors who want to slow the
process down
Education: Learn what’s been patented already & who’s competing
Revenue: Patents may enable us to increase revenue by licensing our
technology to others, without starting additional businesses
Valuation: Financial capital is required to build your business The above points add value & confidence in your business model
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Thank YouThank You
Now switching topics for a second to make a brief announcement about the recently launched Patents for Humanity program!
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OverviewOverview
For over two centuries, strong patents have provided business incentives that encourage technological progress to build our modern world. As we struggle against humanitarian issues plaguing many of the world's poor, patents play an essential role in creating lasting solutions.
The USPTO Patents for Humanity program creates business incentives for patent holders to engage in humanitarian issues. After consulting with industry, universities, and non-profits, the USPTO has developed this 12-month voluntary pilot program to recognize patent owners and licensees who apply their technology to pressing global challenges.
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Program StructureProgram Structure
Awards competition
Applicants describe how they have used patented technology or products to address humanitarian needs
Up to 50 winners
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CategoriesCategories
Applicants confront global challenges in:
Medical Technology
Food & Nutrition
Clean Technology
Information Technology
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AwardsAwards
Certificate for expedited USPTO processing:
appeal to internal Board of Appeals (BPAI)
ex parte reexamination, including 1st appeal
examination of a patent application, including 1st appeal
USPTO plaque at an awards ceremony
Public recognition
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Selection CriteriaSelection Criteria
Two sets of criteria: use and research
It’s about distribution (of benefits)
Focus on real-world results
(C) Anna Ridout/Oxfam 2011
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Humanitarian UseHumanitarian Use
i. Subject Matter – patented tech. effectively addresses a recognized humanitarian issue;
ii. Target Population – the actions target an impoverished population; and
iii. Demonstrated Impact – the actions have significantly increased application of the technology to address the humanitarian issue
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More infoMore info
Program info and materials: http://www.uspto.gov/patentsforhumanity
Apply or view submissions: http://patentsforhumanity.challenge.gov/
Complete program rules in the Federal Register Notice at USPTO website
Email [email protected]