41631 lecture 1 pt1 course intro
TRANSCRIPT
Welcome to 41631
Innovation in Product Development - IntroductionThomas J. [email protected]
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“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark”
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Agenda
08:00 – Introduction to course
09:00 – Break
09:15 – Integrated Product Development
09:45 – Business Model Canvas
10:15 – Break
10:30 – Project Introductions
12:00 - Close
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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The DTU Teaching Team
Course Responsible & LecturerThomas J. Howard, PhD, Associate Professor DTU-MEK, building 426 room [email protected]://www.thomasjhoward.com/
Course LecturerJakob Bejbro Andersen, EntrepreneurCEO and Co-Founder of EdgeFlowhttp://www.edgeflow.dkhttp://www.edgeflow.dk
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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The CBS Teaching Team
Course Responsible & LecturerSteffen Thilsted - Startup guy and tech entrepreneur (1calendar.com, Iconfinder.com, Birdback.com) Dedicated supervisor of groups from CBS choosing to work with the DTU patents.
Course LecturerLouise Harder FischerExt. associate professor CBSIndependent writer, researcher speaker, consultant and process facilitator on issues of innovation, adoption processes and knowledge flows.
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Design in my Research
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Design in Practice
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Jakob Bejbro Andersen
• Graduate from DTU Design & Innovation.• Thesis on utilizing wind resource in the built environment (2008).• Co-founded EdgeFlow Aps in 2009 (www.edgeflow.dk).• Co-founders: PLH Architects, SEED Capital (investor) & Henning Solfeldt• Currently CEO of EdgeFlow.• Has led the company through two full scale prototypes iterations, • ... and three succesful funding rounds.• Large network within the Danish entrepreneurship sector.
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Previous YearsInnovation in Product Development
• The course has been going for about 10 years with lots of owners and formats and is constantly re-inventing itself
• 2012 Jakob and Tom took over the course as a team and it’s now our passion and hobby horse.
• 2012 the focus was on Start-ups
• Perhaps the most successful course ever for the venture cup
• Great student feedback but some were a little uneasy about the structure.
Previous course outputs
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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This YearInnovation in Product Development
• The course has been going for about 10 years with lots of owners and formats and is constantly re-inventing itself
• 2012 Jakob and Tom took over the course as a team and it’s now our passion and hobby horse.
• 2012 the focus was on Start-ups
• Perhaps the most successful course ever for the venture cup
• Great student feedback but some were a little uneasy about the structure.
2013
• New focus on high tech spin-outs
• Teaming up with CBS to provide expertise on the business development side
• Inventors and IP protection to ensure meaningful projects with real spin-out potentials
• Aim for more capital and more spin outs
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Could be your last chance to start-up/spin-out in a
safe environment.
Hopefully you’ll carry the mindset with you forever
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Reading Material
Product Design and Development 5th Ed.by Ulrich and Eppinger. ISBN-13: 978-007340477-6.
The Lean Startup: by Eric Ries.ISBN-13: 978-030788789-4.
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Homework
• As this course is 10 ects – so you need to do extra work!
• You will have very few assignment of extra reading material, but when it is asked for it is pretty essential!
• Instead you are asked to focus on:– Applying what you are learning to developing your
product and business– Get engaged in the entrepreneurial networks and
events around Copenhagen
• Practical and applied rather than theoretical, everything should be geared towards making your product better and your business stronger.
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Who didn’t complete the competencies survey?
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Lectures
Lectures: Tuesdays, 08.30 - 12.00 in Building 427 Room 119.Group work: Fridays, 13.00 - 17.00 - VARIOUS.
The Lectures:1. 15/2 - Introduction to course and projects 2. 12/2 - Intellectual Property and patenting 3. 19/2 - Product/Business Development Processes 4. 26/2 - Protovation 5. 5/3 - Rapidprototyping and Additive Manufacturing6. 12/3 - Electronics prototyping7. 19/3 - Mid Term Presentations8. 2/4 - User Interaction9. 9/4 - Concept Costing10. 16/4 - Design for Manufacture and Assembly 11. 23/4 - Funding and Market Studies12. 30/4 - Video Pitch Creation13. 7/5 - Pitch Training
Friday Sessions
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Deliverables
Product(33%)
Business(33%)
Process(33%)
Mid Term X
VC Business Plan X
Product Report X
Video (?) (?) (?)
Investment Pitch X
Exam X X
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Deliverables
Mid Term Presentation in front of other groups describing process and directions of your project.
VC Business Plan
A joint deliverable with your CBS colleagues (and inventor) using VC template.
Product Report
A 10 page report on the technical specifications of your product (appendices are allowed).
VideoA 2 minute video either pitching for funding, promoting your product and selling your team and process.
Investment Pitch
5min Investment pitch in front or real investors with cross examination. Get them hooked then get try to get their money.
Exam15 minute presentation introducing your task, your process and your final solution followed by 15minute cross examination.
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Agenda
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Group Work
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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?
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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ENTREPRENEURSHIP SUPPORT SERVICESA list of useful support services for entrepreneurs and business start-upsAdd to the list by visiting here:https://docs.google.com/present/edit?id=0AdeCnozdKOjKZGNjcjJmdjVfMjYxZGNkcTc1Y3o&hl=en_US
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Business Start-up Support Services
http://www.foundable.dk/
http://www.venturecup.dk/
http://cse.cbs.dk/
http://www.nxtgen.dk/en/home/
http://www.kk.dk/Erhverv.aspx
http://www.connectdenmark.dk/
http://di.dk/di/entrepreneur/Pages/Entrepreneur.aspx
http://symbion.dk/index.php?id=1411
http://www.startvaekst.dk/vhhr.dk
http://ecorner.stanford.edu/
http://www.svforum.org/
http://www.enterprise-europe-network.ec.europa.eu/
Foundable Activities & resources for student entrepreneurs
Venture Cup Resources & business plan competition
CSE Free office space for student entrepreneurs
Next Generation Proof of concept money for student entrepreneurs
Københavns Kommune Courses in start-up
Connect Denmark Springboard – get ready to pitch for investors
Dansk Industri One year free membership
Symbion Accelerace A fast-pace growth programme for tech startups
Væksthus KBH Help for growth and potential growth companies
E Corner - Stanford 2000 free entrepreneurship videos and podcasts
SVForum Free resources from Silicon Valley
Enterprise EU Network Helps make the most of the European marketplace
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Business Start-up Support Services
Stardust Student Entrepreneurial Network
Sortedam Investors and providers web-tech competenciesCleantech Partnerskaber
Partnerships between entrepreneurs/startups and established companies
Cleantech Partnerskaber
A cluster organisation offering different services to entrepreneurs in the cleantech field.
Innovationsradar Resource for finding relevant funding sources
http://www.sortedam.com/
http://www.stardust-cbs.dk/
http://www.cleantechpartnerskab.dk/
http://innovationsradar.dk/
http://www.cphcleantech.com/innovation
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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http://www.thehub.dk/
Social Ventures Support Services
Socialøkonomi Political organisationCenter for Socialt entreprenørskab Resources & business plan competition
The Hub Office space for social entrepreneurs
KPH Projects Office space & project support for social entrepreneursDanish Social Innovation Center
Network, support and knowledge for student based social entrepreneurship
http://www.socialokonomi.dk/
http://www.ruc.dk/forskning/forskningscentre/cse/
http://kph-projects.dk/
Center for socialt entreprenørskab
www.dansic.org
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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TheStartup Competition
Participate by entering 10-15 pages
50.000 DKK - 5 categories
First prize 200.000 DKK
Deadline: May 7th
Lots of feedback
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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TheIdea Competition
Describe your business idea in 2-3 pages
Evaluation and feedback from a very competent jury
25000 DKK to the best idea in each of the 5 categories
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Category Description
- energy efficiency, waste management, pollution reduction etc.
- biotech, pharma, medical devices, healthcare, biomaterials etc.
Mobile & Web
Life Science & Medtech
Cleantech & Environment
- apps, web services, search engines, augmented reality, NFC etc.
People & Society- education, consultancy, marketing, services, tourism, social e-ship etc.
Product & Technology- industrial design, devices, robotics, hardware, nanotech etc.
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Criteria• Product & Service
• Market & Customer
• Industry & Competition
• People & Organisation
• Money & Feasibility
• Implementation
• Budget
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Project Management
https://podio.com/https://innovation-and-product-development.podio.com/employeenetwork/
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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The Importance of the Team
http://www.lionsrugby.com
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Your Project Teams
2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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