4 3 S T A T S T H A T S H O W H O W

PERSONAL BRANDING HELPS SALES, MARKETING, AND HR

90% of people trust product or service

recommendations from people they know,

KREDIBLE SOURCE: NIELSEN

while only 33% trust messages from a brand.

Your sales representative is 2-4x more likely to make a sale when the prospect is a warm lead who was referred to them by a mutual connection.

84% of business decision makers start their buying process with a referral.

KREDIBLE SOURCES: EDELMAN TRUST BAROMETER, DEMAND GEN REPORT

P E R S O N A L B R A N D I N G D R I V E S S A L E S R E S U LT S

G E T R E F E R R E D T O M O R E WA R M L E A D S

P E R S O N A L B R A N D I N G D R I V E S S A L E S R E S U LT S

KREDIBLE SOURCES: CEB GLOBAL, DEMAND GEN REPORT, KREDIBLE RESEARCH

77% of B2B buyers said they only speak to a salesperson once they have performed independent research online.

G E T O N YO U R P R O S P E C T S ’ S H O R T L I S T

36% of buyers said they don’t contact a sales representative until they have put together a short list of preferred vendors.

53% of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online.

P E R S O N A L B R A N D I N G D R I V E S S A L E S R E S U LT S

KREDIBLE SOURCES: IBM, FORBES

Leads developed through employees’ social media activities convert 7x more frequently than other leads.

C O N V E RT M O R E L E A D S I N TO S A L E S

Sales reps that use social media as part of their sales techniques outsell 78% of their peers.

P E R S O N A L B R A N D I N G D R I V E S S A L E S R E S U LT S

KREDIBLE SOURCES: SALES MANAGEMENT ASSOCIATION, ACCENTURE

G E T A L E G U P O N T H E C O M P E T I T I O N

80% of firms believe their sales department would be more effective if they had a better social media presence, yet 67% of companies don’t have a social media strategy for their sales team.

96% of sales executives use LinkedIn at least once a week and spend an average of 6 hours per week on the professional social network.

Despite this enthusiasm for professional social media sites, 93% of sales executives have not received any formal training on social selling.

P E R S O N A L B R A N D I N G D R I V E S M A R K E T I N G R E S U L T S

KREDIBLE SOURCES: PAM MOORE, MSLGROUP

B U I L D B R A N D AWA R E N E S S

It takes 5-7 impressions for someone to remember a brand.

Brand messages see 561% more reach when shared by employees on social media, compared to the same messages when shared by the brand’s social media channels.

Brand messages are re-shared 24x more frequently when posted by an employee vs the brand’s social media channels.

P E R S O N A L B R A N D I N G D R I V E S M A R K E T I N G R E S U L T S

KREDIBLE SOURCES: CISCO, SOCIAL MEDIA TODAY

G E N E R AT E Q U A L I T Y L E A D S F O R S A L E S

On average, employees have 10 times more followers than their company’s social media accounts.

Content shared by employees receives 8X more engagement than content shared by brand channels.

P E R S O N A L B R A N D I N G D R I V E S M A R K E T I N G R E S U L T S

KREDIBLE SOURCES: KREDIBLE, NIELSEN

I M P R O V E Y O U R C O N T E N T M A R K E T I N G R O I

On average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value.

Business buyers spend 56% of the sales cycle searching for and engaging with content.

77% of consumers are more likely to buy from a company when they hear about it from someone they trust.

P E R S O N A L B R A N D I N G D R I V E S M A R K E T I N G R E S U L T S

KREDIBLE SOURCE: FORBES

P R AC T I C E W H AT YO U P R E AC H

98% of CMOs have admitted to searching for themselves on Google, recognizing the importance of having a strong online presence.

On a scale from 1 to 10, less than 20% of CMOs rated their personal brand at 7 or above and more than 60% rated themselves below a 5.

P E R S O N A L B R A N D I N G D R I V E S H R R E S U LT S

KREDIBLE SOURCES: LINKEDIN, CISCO, ALTIMETER GROUP

M OT I VAT E YO U R E M P LOY E E S

98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.

56% of college students said they would not accept jobs from companies that ban social media.

Employees at companies that invest in personal branding initiatives are 27% more likely to feel optimistic about their company's future, 20% more likely to stay at their company, and 40% more likely to believe their company is more competitive.

P E R S O N A L B R A N D I N G D R I V E S H R R E S U LT S

I M P ROV E T H E C O M PA N Y C U LT U R E

60% of employees do not feel engaged with or supported by their workplace and 30% of companies report an average employee tenure of only 1-3 years.

95% of recruiters believe that the job market will remain or get more competitive, making it crucial to differentiate themselves from competition in order to attract top talent.

50% of recruiters plan to increase their investment in social media, 41% in employee referrals, and 46% in employment branding.

KREDIBLE SOURCES: TOWERS WATSON, JOBVITE

P E R S O N A L B R A N D I N G D R I V E S H R R E S U LT S

AT T R AC T TO P TA L E N T

78% of recruiters say they find their best quality candidates through referrals, up from 60% in 2014.

Employee referrals have the highest applicant to hire conversion rate: only 7% of applicants are referrals but they account for 40% of all new hires.

67% of employers and recruiters said that the recruiting process was shorter and 51% said it was less expensive to recruit via referrals.

KREDIBLE SOURCE: JOBVITE