45 million · 2019-05-23 · 45 million meals 2019 sponsorships to eliminate hunger over the last...

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45 MILLIO N MEALS 2019 Sponsorships To Eliminate Hunger Over the last 23 years, we have raised over... How many meals will you help us raise?

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Page 1: 45 MILLION · 2019-05-23 · 45 MILLION MEALS 2019 Sponsorships To Eliminate Hunger Over the last 23 years, we have raised over... How many meals will you help us raise?

45 MILLION ME

AL

S

2019 Sponsorships To Eliminate Hunger

Over the last 23 years, we have raised over...

How many meals will you help us raise?

Page 2: 45 MILLION · 2019-05-23 · 45 MILLION MEALS 2019 Sponsorships To Eliminate Hunger Over the last 23 years, we have raised over... How many meals will you help us raise?

CAMPAIGN SPONSORSHIP BENEFITS

DIAMOND$25,000

PLATINUM†$20,000

GOLD$15,000

SILVER$10,000

BRONZE*$5,000

Recognition in Foodbank Fall SCOOP newsletter (24,500 name list) Logo Logo Logo Name Name

On-air recognition during NBC15 Grand Finale check presentation Logo on campaign posters and banners(over 2,500) Recognition in five Foodbank campaign eblasts (16,000 each) Logo Logo Logo Logo Name

Group sponsor recognition on Foodbank Facebook page (over 5,000 “Likes”) Logo Logo Logo Logo Logo with direct link to sponsor website on Foodbank website year-round (avg. 6,700 visits per month)

Recognition at Kick-Off Luncheon8 tickets & logo on

banner

8 tickets & logo on

banner

8 tickets & logo on

banner

4 tickets & logo on

banner

2 tickets & logo on

banner

Recognition in Food & Fund Drive guide Employee participation in Grand Finale Sort-a-thon and/or Phone-a-thon Up to 24 Up to 24 Up to 20 Up to 16 Up to 14

Logo on sponsor banner displayed at food bank for one year Outside Dane County: Local Press Release Logo with link to sponsor website on NBC15 website Recognition in NBC15 campaign promotional commercials that air 5 weeks

Logo & Audio Logo Logo

Exclusive volunteer opportunity with NBC15 Anchors Up to 8 Up to 6 Up to 4

Invitation to end of campaign on-air meal reveal celebration at NBC15 Logo on Kick-Off Luncheon invite Logo on volunteer gift (500) Logo recognition on Grand Finale Postcard Logo prominently displayed behind Grand Finale Phone-a-thon (featured in about 27 NBC15 remote cut-ins)

* Check Out Hunger, Event and Media sponsors receive $5,000/Bronze benefits with up to eight volunteer slots during the Grand Finale.† Food sponsors receive benefits based on their donation’s wholesale value, up to $20,000/Platinum level.

2019 PREMIUM SPONSOR OPPORTUNITIES

Check Out HungerCheck Out Hunger retailers participate in the NBC15 Share Your Holidays campaign by encouraging customers to add a cash donation to their bill at checkout. In addition to outstanding marketing benefits*, Check Out Hunger retailers receive marketing tools like promotional posters and donation scan cards to help encourage support from customers.

Page 3: 45 MILLION · 2019-05-23 · 45 MILLION MEALS 2019 Sponsorships To Eliminate Hunger Over the last 23 years, we have raised over... How many meals will you help us raise?

2019 MIKE’S MIRACLE MINUTE

SPONSOR OPPORTUNITIESThroughout the NBC15 Share Your Holidays Grand Finale (Wednesday, December 11), NBC15 personalities challenge viewers to phone in financial contributions during one-minute intervals called Mike’s Miracle Minutes in honor of NBC15 Share Your Holidays founder and late NBC15 News Anchor Mike McKinney. Each minute is sponsored by a local business that matches donations up to the level designated below.

Sponsorship Benefits:• Name announced on NBC15 during the designated live, one-minute challenge• Name recognition in Fall Second Harvest newsletter (25,000)• Name recognition in Grand Finale eblasts (distribution: 18,000)• Name recognition on Second Harvest’s website with direct link• Opportunity to volunteer at Grand Finale

TIMESLOT PRICE TIMESLOT PRICE

6:00 a.m. $2,500 4:00 p.m. (1 of 2) $2,000

6:30 a.m. $2,500 4:00 p.m. (2 of 2) $2,000

7:25 a.m. $2,500 5:00 p.m. (1 of 2) $2,500

7:55 a.m. $2,500 5:00 p.m. (2 of 2) $2,500

8:25 a.m. $2,000 6:00 p.m. (1 of 2) $3,000

8:55 a.m. $2,000 6:00 p.m. (2 of 2) $3,000

10:25 a.m. $1,500 9:00 p.m. (on CW) $2,500

11:00 a.m. (1 of 2) $2,000 10:00 p.m. $3,000

11:00 a.m. (2 of 2) $2,000

One 2018 donor shared how thrilled she was to get her $30 gift tripled by the MMM, and that she donates every year to the Grand Finale because when her daughter was young, they relied on Second Harvest.

Page 4: 45 MILLION · 2019-05-23 · 45 MILLION MEALS 2019 Sponsorships To Eliminate Hunger Over the last 23 years, we have raised over... How many meals will you help us raise?

2019 BONUS SPONSOR OPPORTUNITIES

GIVING TUESDAY - $5,000

This one day event during the NBC15 Share Your Holidays campaign engages the public on this globally-recognized day of giving to raise awareness and meals around the campaign! We ask people to commit to a $10 monthly gift and in return receive a Second Harvest Foodbank of Southern Wisconsin scarf, which will keep donors warm and spread the word about our neighbors facing hunger. Your sponsorship offsets the expense of this gift and will be promoted in the following ways:

Sponsorship Benefits:• Name mentioned in NBC15 on-air promotions • Name recognition on NBC15 social media pages associated with Giving Tuesday• Name recognition Second Harvest Foodbank social media pages associated with Giving Tuesday • Logo recognition in two eblasts (distribution 8,500)• Name recognition on Second Harvest Foodbank’s website with direct link• Name recognition in Second Harvest Foodbank’s Fall newsletter (distribution 25,000)• Two seats to kick-off luncheon • On-air check presentation during NBC15 Grand Finale

$1,000 SPONSOR OPPORTUNITIES

Your sponsorship of $1,000 will provide 3,000 meals! Benefits for each opportunity vary, but may include:• Name recognition on Second Harvest’s website with direct link• Name recognition in Second Harvest’s Fall newsletter• Name and/or logo recognition at event• Name recognition in emails• Opportunity to volunteer at Grand Finale

Grand Finale Box SponsorGrand Finale Hospitality Room

Grand Finale Sort-a-ThonOnline Donations

Virtual Food Drive Fund Drive Training

Volunteer Match (multiple available)