Go Conquer.

‘Serious can wait’ - IT’S A STRANGE ONE

Energy with vibrancy, colour, culture and tone.

Clever use of exclusivity and sense of belonging in identifying the niche market of 18-22 year old consumers.

For a female user there represents a characterisation relationship with one of the four stakeholders – Girl band members.WHICH ONE ARE YOU? Almost a ‘spice girl’ nostalgia campaign.

The brand is niche and offers real savings on a demographic audience that piggybacks on the Corporate Network.The Telco industry has had to evolve a new theme to target audiences: FUN & EXPERIENCE.

To Evoke a Value Proposition on a platform of Exclusivity

Specifically, the target audience are school leavers and college students who consume rich media data and align with the all you can eat style offering but with 48, at attractive prices.

48 is the amount of months between 18 and 24 and Ireland has 750,000+ smart phone users.

A BREAK FROM THE NORM….Japanese Culture has developed neatly into the Irish Environment in recent years, through students, markets and entertainment.

There has always been an appeal to form a link with celebrity in particular personality. The new phenomena, AKB48a reality girl band displays where this advert got its origins from.

Animation from the East has had a huge influence on Western Culture and interestingly although the language is foreign the appeal is to watch again because of the huge detail in production.

Attention grabbing and upliftingAkemi, Nanami, Emi & Kumiko! are the characters from the brand who form a band called J48’s. Using brand ambassadors to endorse products or services is great for visual representation.

Arrival by Stealth, Success by Social Distribution

By using the Social Outlet Experience through all mediums, 48 have somewhat conquered that platform with consistency and users becoming ambassadors and integrating word of mouth marketing.

In advertising, Music, if there is no dialogue can take the consumer on a journey of intrigue and repeat viewing.

Advertisement integrating Japanese Culture

Using a fantastic mix of imagery dictating the creativity and direction. The themes include: Fun, Colour, Music & the only word that is clear within anthem is ‘GO’.