+48 million in revenue 4 case studies and 47 video facts
DESCRIPTION
We’ve compiled facts on why video is so effective and what the results are. Here are a few juicy ones: 1.8 Million Words is the value of one minute of video. - Dr. James McQuivey, Forrester When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. - Forrester Consumers who watch product videos are 85% more likely to buy products, compared to those who do not watch product videos. - TMG; We CaptureTRANSCRIPT
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4 Case Studies and 47 video facts
www.switchvideo.com
888-501-3105
$48 Million in Revenue
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Inbenta case study
Conversionincreased by
20%
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Rypple/Work.com case study
Work better, togetherFeedback, coaching and thanks.
Conversionincreased by
20%
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Rypple/Work.com case study
Video Play Rate (%)
+78%35%
30%
25%
20%
15%
10%
5%5%
0%
Rypplevideo
Average two minute video
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Playthrough Rates (%)
Rypple/Work.com case study
+34%
+25%
80%
70%
60%
50%
40%
30%
20%20%
10%
0%
Watched Half Watched All
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Our sales person contacted the prospect cold, sent the video link and before we could follow up the client reached out for a meeting. We had the meeting and got a signed contract for an $800K/year account.
- Justin Baillie, JellyFish
$800KDeal in 7 Days
A Switch Video Success Story
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100 Million Users
0
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Cost of Video: Less than Revenue:
$50,000 $48,000,000
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of customers are more likely to make a purchase after seeing a product video(Internet Retailer)
85%
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longer than 30 seconds perform as well as 15 to 30-second ones(YouTube)
Pre-roll Ads
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of global YouTube views come from mobile devices(YouTube)
25%
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of video is worth 1.8 million words(Dr. James McQuivey)
1 minute
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Video increases the chance ofa front page google result by
(Forrester)53x
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of senior executives visited a vendor’s website after viewing a video.(Forbes)
65%
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General Video Stats
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When a video is information intensive,
of consumers will watch the video two or more times.
66%(Internet Retailer - 2012)
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of viewers say that watching product videos makes them more confident in their online purchasing decisions.
52%(Internet Retailer - 2012)
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Executives Love Video
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of senior executives would rather watch a video than read text.
59%(Forbes)
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of those who view a video click through to visit the vendor website65%
look for more information50%
45%
50%
report that they contacted a vendor after seeing an online video ad
of those who viewed an online marketing video went on to make a purchase for their business
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of business executives watch work-related videos on YouTube on a weekly basis.
52%(eMarketer; Forbes)
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of executives say they watch work-related videos on business websites at least once a week.
week 75%1
(eMarketer; Forbes)
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of executives have called a vendor after seeing an online video.
39%(Forbes)
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Psychology of Video
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is the value of a one minute video
1.8 million words
(Dr. James McQuivey, Forrester)
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days1503600
That's the equivalent information of 3600 average web pages.
If you write an average of one web page an hour,
it would take you 150 days of writing to achieve the impact
of one minute of video.
Do you have the time and energy to write 1.8 million words?
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SEO and Video
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Online retail shoppers who watch video spend about
2 minutes more on that site and are
64% more likely to buy, compared to others.
(TMG - 2012)
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Search results with video thumbnails have a
higher CTR than plain text results
41%(RankAbove)
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Email Marketing and Video
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When marketers used the word “video” in an email subject line, open rates increase
video
7 - 13%(Experian)
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Marketing automation provider Eloqua found that video in an introductory email campaign led to a
reduction in subscriber opt-outs.
75%(Invodo)
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0%
100%
200%
300%
When marketers included a marketing or explainer video in an email, the click-through rate increased by
200 - 300%(Forrester)
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Conversion Rates Increase
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Animated videos increaseconversion rates by 20% or more
Approximately 30% of the pagevisitors watch the video
Approximately 50% of those viewerswatch the video in its entirety
(SwitchVideo.com, Rypple Case Study)
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A video on the homepage increased CrazyEgg’s conversion by
64%(CrazyEgg.com)
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days30
of internet users recall watching a video ad on a website they visited in the past 30 days.
of those, took some action after viewing the ad.
80%
46%(Online Publishers Association)
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26% looked for more information about the subject of the video
22% visited the website namedin the ad
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15% visited the companyrepresented in the video ad
12% purchased the specificproduct featured in the ad
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Consumers who watch product videos are
more likely to buy products, compared to those who do not watch product videos
85%(TMG; We Capture)
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Video on Dropbox home page increases conversions by
10%
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10% conversion rate increase meant
in additional revenue in 2012
$48 million
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Length of Video
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20% of your viewers will click away from a video in 10 seconds or fewer.
You’ll lose about 1/3 of your viewers by 30 seconds
45% of them by 1 minute
and almost 60% by 2 minutes
(Visible Measures)
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of people will stick around to view the end of a video that is less than 1 minute.
60%(Wistia)
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Only
will stick around to watch the end of a 3-4 min video. The shorter the video, the more people will be watching the end of the video.
37%
(Wistia)
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Social
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Over
YouTube videos are shared every minute on Twitter
700(YouTube)
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Video Advertising
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over Pre-roll ads longer than 30 seconds perform as well as 15 or 30-second ones
:30
:15-30 (Digiday/YouTube)
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Americans watch more than
video ads per month
10 billion
(ComScore)
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Users spent on average 24 seconds looking at any given ad, about the same as a 30-second TV commercial
(ComScore)
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How to tell your company’s story andthe brain science to make it stick
60 Secondsby Andrew Angus
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www.switchvideo.com888-501-3105
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