Quality work life

GEETANSHI A-48

KANCHAN A-46

Company profile HDFC Standard Life

Insurance Company Ltd. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between HousingDevelopment Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and a Group Company of the Standard Life, UK. HDFC as on December 31, 2007 holds 72.38 percent of equity in the joint venture.

Concept of QWL

The concept of “QWL originated in India in mid1970s when the country was passing trough a phase of intense labour unrest.

However, it failed to take roots.

What is QWL

QWL has been defined as “the quality of relationship between employees and the

total working environment”

 Promote individual learning and development.

Provide individuals with influence and control over what they do and how they do.

Make available to the individuals interesting and meaningful work.

Objectives

To assess and find out the overall service and quality performance of HDFC standard life insurance towards their employees.

To know in which service quality performance dimension the company is performing well and in which dimension it needs improvement.

To know employees requirements or expectation from company.

Scope

Focus on work teams.

Autonomy in planning work.

Focus on skill development.

Increased responsiveness to employee

concerns.

Research Methodology

PRIMARY DATAThe primary data has been

obtained by interaction with the officials and staff in the division in the organization and also obtained through the observation of the staff members in different departments in that particular division

Analysis

Visually appealing physical facilitiesShowing sincere interest in solving a

employee’s problem.Company always being willing to help

employees.The behavior of employers instilling

confidence in their employees.Company’s policies towards

promotion/increament.

Recommendations

HDFC should maintain these four factors i.e. showing sincere interest in solving employee’s problem, company’s always willing to help employees, behaviour of employers instilling confidence in employees.

HDFC is mainly performing tremendously well on employers being consistently courteous with employees/peers.

HDFC needs more focus on Job satisfaction parameter.

Benefits of QWLHealthy environment.Productive workforce.Opportunities for learning and

professional growth.IT builds mutual trust among the

members of the organization.Higher quality and quantity of output.

Limitations

Issues and Concerns.

Individual behavior.

Organizational behavior.

Focus on low- level employees.

Quality of work life and productivity

A Rationale Job specialisation and simplification

were popular in the early part of this century. Employees were assigned narrow jobs and supported by a rigid hierarchy in the expectation that efficiency would improve. The idea was to lower cost by using unskilled workers who could be easily trained to do a small, repetitive part of each job.

Forces For ChangeEmployers now had two reasons

for re-designing jobs and organisations for a better QWL:

Classical design originally gave inadequate attention to human needs.

The needs and aspirations of workers themselves were changing.

Humanised Work Through QWL

One option was to re-design jobs to have the attributes desired by people, and re-design organisations to have the environment desired by the people. 

Second option the work should not have excessively negative conditions. It should not put workers under undue stress. 

It should contribute to, or at least leave unimpaired, workers’ abilities to perform in other life roles, such as citizen, spouse and parent. That is, work should contribute to general social advancement.

Job enlargement vs.

Job enrichment

Job enrichment 

Takes a different approach by adding additional motivators to a job to make it more rewarding. It was developed by Frederick Herzberg on the basis of his studies indicating that the most effective way to motivate workers was by focusing on higher-order needs.

Job enrichment

Seeks to add depth to a job by giving workers more control, responsibility and discretion over hoe their job is performed.

Thank you