4a's transformation 2014 - march 18 - collective insights
DESCRIPTION
Zenith Media Presentation: Using Online Data to Inform TV Strategy Speakers: Introduction: Justin Evans, Chief Strategy Officer, Collective Presenters: John Nitti, President, Activation at ZenithOptimedia (speaker) John Nuding, SVP, Director of Research at Zenith Media (speaker) Visit http://www.4astransformation.com for more information.TRANSCRIPT
Q: WHICH BROADCAST NETWORK IS MOST WATCHED AMONG 4A’s TRANSFORMATION ATTENDEES ?
NBC ABC ?
RESULTS POWERED BY
CBS FOX
#TVAnalytics#4AsTransfor
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RESULTS POWERED BY
A:
Q: WHICH CABLE NETWORK IS MOST WATCHED AMONG 4A’s TRANSFORMATION ATTENDEES ?
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Q: WHICH CRIME SHOW IS MOST POPULAR AMONG THIS GROUP AND THEIR HOUSEHOLD? ?
RESULTS POWERED BY
NCIS: Los Angeles Law and Order Elementary CSI: New York
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RESULTS POWERED BY
A: NCIS: Los Angeles
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Q: WHICH CRIME SHOW IS MOST POPULAR AMONG THIS GROUP AND THEIR HOUSEHOLD?
Q: WHICH SHOW ARE YOUR KIDS MOST LIKELY TO WATCH?
Glee New Girl Arrow Modern
Family ?RESULTS POWERED BY
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RESULTS POWERED BY
A: Arrow
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Q: WHICH SHOW ARE YOUR KIDS MOST LIKELY TO WATCH?
Q: WHICH CANCELED TV SHOW WAS MOST WATCHED BY 4A’s TRANSFORMATION ATTENDEES?
Dads Betrayal The Michael J.
Fox Show Sean Saves the
World?
RESULTS POWERED BY
#TVAnalytics#4AsTransfor
mation
RESULTS POWERED BY
A: Sean Saves the World
Q: WHICH CANCELED TV SHOW WAS MOST WATCHED BY 4A’s TRANSFORMATION ATTENDEES? #TVAnalytics
#4AsTransformation
Q: WHICH GENRE DOMINATED THE TOP 10 WATCHED SHOWS AMONG THIS GROUP?
News Reality TV Fantasy Sports ?
RESULTS POWERED BY
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RESULTS POWERED BY
A: Fantasy
Q: WHICH GENRE DOMINATED THE TOP 10 WATCHED SHOWS AMONG THIS GROUP?#TVAnalytics
#4AsTransformation