#4astransformation 2013 - march 12 - the age of big data - steve lo…
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The Age of Big Data Steve Lohr, Technology Reporter, The New York TimesTRANSCRIPT
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The Age of Big Data
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Data Scientist circa 1890
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A Measurement Revolution
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Way Beyond Orwellian
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“You can’t manage what you can’t measure.” – Deming/Drucker
“Not everything that can be counted counts, and not everything that counts can be counted.” – Einstein
The Measurement Paradox
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Scientific Management
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Models Behaving Badly
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In Praise of Intuition
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Big Data and Advertising “The history of affordable news and entertainment in America is, in many respects, a chronicle of advertising’s successful shifts from one medium to the next.” - Derek Thompson, The Atlantic