4d pr creative&social network convergence

a M e m b e r o f

4D PR Creative & Social Network Convergence

วันจันทร์ท่ี 1 ตุลาคม 12

อดิลฟตรี ประพฤติสุจริต (อ. โอม)

กรรมการผูจัดการ บริษัท อินเด็กซ ครีเอทีฟ ออนไลน จำกัดผูบริหาร My3Space.com ไทยทีวีสีชอง 3

คอลัมนิสต “โซเชียลเน็ตเวิรค ทอรค” นสพ กรุงเทพธุรกิจ

อาจารยพิเศษ จุฬาลงกรณ มหาวิทยาลัยนิเทศศาสตร วารสารสนเทศ (สื่อนิวมีเดีย)

อาจายรพิเศษ วิชาการ ดิจิตตอลมารเก็ตติ้งมหาวิทยาลัยกรุงเทพ / มหาวิทยาลัย ธุรกิจบัณฑิต / มหาวิทยาลัยราชภัฏจันทรเกษม / มหาวิทยาลัยราชภัฏสวนสุนันทา


อดิลฟตรี ประพฤติสุจริตกรรมการผูจัดการ บริษัท อินเด็กซ ครีเอทีฟ ออนไลน จำกัด

อ.โอมวันจันทร์ท่ี 1 ตุลาคม 12

อดิลฟตรี ประพฤติสุจริต (อ. โอม)กรรมการผูจัดการ บริษัท อินเด็กซ ครีเอทีฟ ออนไลน จำกัด


Index Creative Village

is the conglomerate group of Creative Communication Agencywhere“creatively customizes solutions for you to exceed your goal beyond goal”


Digital Life Thailand Report © TNS 2011

Internet penetration low in Thailand, but among those online daily usage is considerable

18

Internet Penetration

Internet penetration (%)

Using daily (%)

Ta

nza

nia

Gh

an

a

Ind

ia

Ug

an

da

Ke

ny

a

Pa

kis

tan

So

uth

Afr

ica

Ind

on

esia

Eg

yp

t

Th

ail

an

d

Nig

eri

a

Ph

ilip

pin

es

Pe

ru

Vie

tna

m

Me

xic

o

Uk

rain

e

Ro

ma

nia

Ch

ina

Co

lom

bia

Bra

zil

Mo

rocco

Ru

ssia

Sa

ud

i A

rab

ia

Tu

rke

y

Arg

en

tin

a

Gre

ece

Po

rtu

ga

l

Ita

ly

Ch

ile

Po

lan

d

Ma

lay

sia

Hu

ng

ary

Sp

ain

Ire

lan

d

Cz.

Re

pu

bli

c

Ho

ng

Ko

ng

UA

E

Fra

nce

Ta

iwa

n

Isra

el

Slo

va

kia

Au

str

ia

Esto

nia

Sin

ga

po

re

Be

lgiu

m

US

A

Au

str

ali

a

Jap

an

Ca

na

da

Ge

rma

ny

Sw

itze

rla

nd

So

uth

Ko

rea

UK

Ne

w Z

ea

lan

d

Lu

xe

mb

ou

rg

Fin

lan

d

De

nm

ark

Ne

the

rla

nd

s

Sw

ed

en

No

rwa

y

Source: Internetworldstats; Digital Life, Global data Base: Min. 500

Pat 9 วันจันทร์ท่ี 1 ตุลาคม 12


Internet penetration low in Thailand, but among those online daily usage is considerable

18

Internet Penetration

Internet penetration (%)

Using daily (%)

Ta

nza

nia

Gh

an

a

Ind

ia

Ug

an

da

Ke

ny

a

Pa

kis

tan

So

uth

Afr

ica

Ind

on

esia

Eg

yp

t

Th

ail

an

d

Nig

eri

a

Ph

ilip

pin

es

Pe

ru

Vie

tna

m

Me

xic

o

Uk

rain

e

Ro

ma

nia

Ch

ina

Co

lom

bia

Bra

zil

Mo

rocco

Ru

ssia

Sa

ud

i A

rab

ia

Tu

rke

y

Arg

en

tin

a

Gre

ece

Po

rtu

ga

l

Ita

ly

Ch

ile

Po

lan

d

Ma

lay

sia

Hu

ng

ary

Sp

ain

Ire

lan

d

Cz.

Re

pu

bli

c

Ho

ng

Ko

ng

UA

E

Fra

nce

Ta

iwa

n

Isra

el

Slo

va

kia

Au

str

ia

Esto

nia

Sin

ga

po

re

Be

lgiu

m

US

A

Au

str

ali

a

Jap

an

Ca

na

da

Ge

rma

ny

Sw

itze

rla

nd

So

uth

Ko

rea

UK

Ne

w Z

ea

lan

d

Lu

xe

mb

ou

rg

Fin

lan

d

De

nm

ark

Ne

the

rla

nd

s

Sw

ed

en

No

rwa

y

Source: Internetworldstats; Digital Life, Global data Base: Min. 500

Pat 9

Internet User 27%(18.9 Million)

Using Daily 18%(12.6 Million)


17.00 - 19.00 น.Social Network

11.00 - 13.00 น.

chat

GET

UP

SLEEP

A Life in A Day On Digital World


4D PR Creative & Social Network Convergence



TV is the source of most consumed media content. Though six in 10 online Thais are accessing the Internet on a daily basis

19

64

88

25

33 28

9

Internet for leisure TV Radio Internet for work Newspapers Magazines

Question: M1; Media use Base: All respondents;

Daily users (%)

1000

Pat 10

66% 88% 25% 33% 28% 9%

Daily Users (%) ConvergenceMedia TV to Online





19

64

88

25

33 28

9

Internet for leisure TV Radio Internet for work Newspapers Magazines

Question: M1; Media use Base: All respondents;

Daily users (%)

1000

Pat 10

64% 88% 25% 33% 28% 9%

Daily Users (%) TVC to Web



In bedwhen I

wake up

Earlymorning

Commuting Latemorning Midday Early

afternoonLate

afternoonEarly

eveningLate

eveningIn bed

before I goto sleep

During the night

I feel I am ‘always connected’ to Internet 46%

ชวงเดินทาง

• 3G Thailand• ราคา Smart Phone ถูกลงเลยๆ• คายตางๆ เริ่มมีโปรโมชั่นInternet แบบ เลือกเวลาได

• เปนเวลาที่มีจำนวนคนเลน internet สูงสุด• ควรทำแคมเปญชวงนี้มีเกณฑที่ได ประสบความสำเร็จสูง

ชวงหลังเลิกงาน 18.00 - 23.00 น.7.00 - 9.00 น.



Digital lives comprise many activities Share of hours in an average week online – Global

Communication Social networking & connecting Email Entertainment Multi-media & entertainment Online gaming Personal interest Shopping Information Pre-purchase & browsing Knowledge & education News, sport & weather Management Personal admin Planning & organising

18hrs/wk 9% 31%

24%

37%


CTR (Click-through Rate)

Banner Ads SNS Awareness

Banner Ads Average Click Rate by Size

Digital Life Thailand Report

© TNS 2011

Thai’s interact with more than four in 10 of their friends regularly (at least once a month) – indicating

that once infrastructural constraints are removed

Thai’s are extremely active social networkers

Online friends interacted with on a monthly basis (out of 10)

39

4.4

4.4

4.4

4.4

3.9

4.6

4.3

Total

Male

Female

16-20

21-24

25-34

35-44

Question: B10} Interaction with friends Base: All with friends on Social Networks ;

502

527

473

873

603

325

169

834,372,462,306,181,239,78

Mean number of friends


© TNS 2011





39

4.4

4.4

4.4

4.4

3.9

4.6

4.3

Total

Male

Female

16-20

21-24

25-34

35-44


502

527

473

873

603

325

169

834,372,462,306,181,239,78



Mean no. of


© TNS 2011





39

4.4

4.4

4.4

4.4

3.9

4.6

4.3

Total

Male

Female

16-20

21-24

25-34

35-44


502

527

473

873

603

325

169

834,372,462,306,181,239,78


40%

0.37%VS.



Most written about

Least written about

Most read about

Least read about

Lots of noise, little interest – Track & respond to key

messages

Low online chatter – drive engagement through creative execution

High impact, low quantity – engage the influencers

Most advocated – Join the conversation

Mobile

Tobacco

51

Online advocacy varies by category, with mobile being the most written about category

Question: I5 (1 & 2) ; Categories written/read about online

Hair care

Camera

Music New Car

Banking Products

Insurance policy

Pres. Med.

Clothes & Shoes

Cosmetics

OTC Med.

Food

Confectionery Alcoholic

Non Alcoholic

Mobile gadget

Mobile/ISP

Credit card, Skin care, Personal Hygiene, Oral care, Cleaning/household, Travel

(Top 5th)

Pat 23



Music



Most written about

Least written about

Most read about

Least read about

Lots of noise, little interest – Track & respond to key

messages

Low online chatter – drive engagement through creative execution

High impact, low quantity – engage the influencers

Most advocated – Join the conversation

Mobile

Tobacco

51



Hair care

Camera

Music New Car

Banking Products

Insurance policy

Pres. Med.

Clothes & Shoes

Cosmetics

OTC Med.

Food

Confectionery Alcoholic

Non Alcoholic

Mobile gadget

Mobile/ISP

Credit card, Skin care, Personal Hygiene, Oral care, Cleaning/household, Travel

(Top 5th)

Pat 23



Music

Buy Advertising in Mobile Webboard 1st

Created Campaign forCrossing Comm. 2nd

Top 5 of Most Read & Written

5th


Influencing purchase behavior used to be so simple...


Influencing purchase behaviour used to be so simple...

59

# Traditional

Shopper Mass Media In storePurchase

DigitalLife Thailand Report © TNS 2011



...until the Internet came along

60

# Digital

until the Internet came alongInfluencing purchase behavior used to be so simple...


Influencing purchase behaviour used to be so simple...

59

# Traditional

Shopper Mass Media In storePurchase

DigitalLife Thailand Report © TNS 2011


i-Marketing PlatformThe Next Convergence Mediaby i-Marketing Playform Strategy


13 MB

FacebookCommerce50 / 50

Facebook

Product Tie-in

Enjoy Product Without Noticing

Word-of-mouth

Soft Sales

Game Marketing

i-Marketing Platform for Digital Media


i-Marketing

i-Marketing ISUZU

Online ReputationManagement

Social Network Marketing

Mobile Marketing

Niche to Rich Advertising


PTP Digital Communication

360°

Interactive Main Websiteเว็บไซดพรรคแสดงถึงพลัง ความมุงมั่น และใชงานงาย มีเนื้อหาที่คนอยากรู ใหประชาชนรูสึกเหมือนไดติดตอกับทานนายกโดยตรง

Team Reputation Management

ทีมงานที่คอยดูแลสื่อทางออนไลนอยางมีประสิทธิภาพ แกขาว ตอบคำถามจั่วกระทูเพื่อดูแลชื่อเสียงและแกไขความเขาใจผิด

Message to Direct Targetการแสดงความหวงใย ติดตอสื่อสารโดยแจงสิทธิพิเศษที่ประชาชนควรจะไดรับและรับทราบถึงความคืบหนาของนโยบาย

Soft Sale Online Advertising

สื่อกลางที่ทำใหประชาชนรับทราบถึงแหลงขอมูลที่โปรงใสพรอมใหประชาชนเขาถึงได

Real YingLuck on Search EngineSEO/SEM ชวยใหประชาชนเขาถึงโดยเว็บไซดที่แทจริงของพรรค ปองกันประชาชนสับสน

Be Myself on Facebook Pageประชาชนรูจักนายกในมุมสบายๆ แตยังคง

ซึ่งภาพลักษณของผูนำประเทศ

Realtime on Location นายกพูดนอยแตทำจริง LBM เปนเครื่องมือที่แสดงถึงการทำงานที่จริงจังไดดีที่สุด

Connecting Mobile สื่อทันสมัยและสะดวกสบาย เขาถึงนายกไดทุกที่ทุกเวลา พรอมทั้งคอนเทนทที่นา

สนใจและเปนประโยชนตอประชาชน


http://360.u2.com/

http://360.u2.com/

http://360.u2.com/

http://360.u2.com/

Target Group

18-22Gen M

23-30Gen X

31-40Gen Y

��

Media

Activity

Game Mobile App AppFB FBTwitterWebsite Website Website News

LBM

ดูคอนเสิรตเดินหางเลนเกมสติวหนังสือ

ชอปปงแคมปง

เลนอินเตอรเน็ตดูหนังฟงเพลง

คนหาตัวเอง / ตนแบบ

ทานอาหารนอกบานกิจกรรมยามวางบริโภคขาวสารตกแตงบาน

อยากทำอะไรหนุกๆ อยากทำอะไรสักอยาง อยากประสบสำเร็จ

18-22Gen M

23-30Gen Y

31-40Gen X

Communication Platform


13 MB


Facebook

Product Tie-in

Enjoy Product Without Noticing

Word-of-mouth

Soft Sales

Game Marketing

i-Marketing Platform for Digital Media


หน้าเปิด1.Web 3.0

i-Marketing for Media Convergence

1. Web 2.0 / 3.0


13 MB


Facebook WEB 2.0 - 3.0 Diagram


13 MB


Facebook

User Generate Content

HTML5

Responsive

Share

Ajax+Html5

WEB 2.0 Feature of WEB 2.0


13 MB


Facebook WEB 2.0

Brand’s WEB 2.0 Site Now

Example WEB 2.0 in Thailand


13 MB


Facebook

Web 2.0

90% Web 1.0

User Generate Content

HTML5

Responsive

Share

Ajax+Html5

Population Website in ThailandWEB 2.0


13 MB


Facebook

WEB 3.0


หน้าเปิด2. Niche Ads to Niche Communities


2. Niche Ads to Niche Communities


13 MB


Facebook


13 MB


Facebook

Micro Celebrity

A#.�<K�

Room 39

B�J�C�K4

�4�6'5��C% 1��+8�&=�9��5�'�+9�M

A�#/%9

&=�=� �6'�1��I1

Micro Celeb


หน้าเปิด3. Search Engine Marketing


3. Search Engine Marketing


13 MB


Facebook

Search Engine Marketing need to pay to get listed

Search Engine Optimization Achieve 1st page listing by optimizing the website to make it easier for search engine to crawl and detect.

The Difference of SEM and SEOSEM-SEO


13 MB


Facebook Quality Score

Quality Score

Bid

CTR

Landing Page

Historical Data

Google remembers your domain name

Is the bid too low to show on the 1st page?

Google knows your site’s bounced rate.

It takes proper keyword grouping and relevant adtext to achieve high CTR. Avg. CTR = 1%

Quality ScoreSEM-SEO

จำเงินที่ซื้อใสไปใน Ads

จำนวน Click ที่เคยเกิดขึ้น= โอกาสแสดงผลสูงขึ้น

จำนวนเวลาที่คนใชจาก Ads ที่ซื้อไป

ประวัติเว็บคุณในGoogle นับตั้ง

สรางเว็บครั้งแรก



4. Social Media Marketing


Gen Mã��ää��9

Gen Yäå�å��9

Gen xå��9�:J�E�

¢�¢�&<�5J�A�8%

New SNS


New SNS


New SNS

Mobile Social Network


หน้าเปิด5. Online Reputation Management


5. Online Reputation Management


13 MB


Facebook


Thai people put equal trust in brand comments from people they don’t know, as they do with those from people they do know

53

I trust the comments that people I don’t know write about

products/brands online (%)

I trust the comments that my friends write about


50

47

54

45

46

53

59

Total

Male

Female

16-20

21-24

25-34

35-44

51

47

56

41

47

59

60

Total

Male

Female

16-20

21-24

25-34

35-44

Question: I11} Attitudes to comments/reviews Base: All Readers ; Top 3 Box Agree % 678,317,361,233,128,206,74,34,3

Pat 25

Trust Comment 51%Trust Friends 50%



53





50

47

54

45

46

53

59

Total

Male

Female

16-20

21-24

25-34

35-44

51

47

56

41

47

59

60

Total

Male

Female

16-20

21-24

25-34

35-44


Pat 25

Online Reputation Management


13 MB


Facebook



53





50

47

54

45

46

53

59

Total

Male

Female

16-20

21-24

25-34

35-44

51

47

56

41

47

59

60

Total

Male

Female

16-20

21-24

25-34

35-44


Pat 25

Trust Comment 51%Trust Friends 50%



53





50

47

54

45

46

53

59

Total

Male

Female

16-20

21-24

25-34

35-44

51

47

56

41

47

59

60

Total

Male

Female

16-20

21-24

25-34

35-44


Pat 25

Online Reputation Management

ORM TEAM


หน้าเปิด6. Location Based Marketing


6. Location Based Marketing


MarketingLocation Based

Location Based Services

Location Based Tools

Social Sharing

Location Based MarketingLBM

Location Based Diagram


13 MB


Facebook

Location Based Case

Event Tools Like!LBM

Location Based


13 MB


Facebook

PowerLBM

Location Based


หน้าเปิด7. Mobile Marketing


7. Mobile Marketing


©TNS 2012

Mobile stands out as the most owned and most sort after device in Thailand

14

A1a. Mobile ownership | A2a. Time until next purchase | B1. Device ownership | B2. Device likely to buy (within next 6 months)

Base: All respondents – Thailand 1000

0

10

20

30

40

50

60

0 10 20 30 40 50 60 70 80 90 100

Netbook

GPS device

Device ownership and likelihood to buy

Current ownership

Lik

ely

to

bu

y

Local Report 2012 - Thailand

Smartphone

Mobile

Tablet

Desktop computer

Laptop computer

Digital camera DVD player

MP3 player

Gaming console Portable gaming

device Video Camera

Internet enabled TV/HDTV

Digital Media Adapter

Mobile stands out as the most owned and most sort after device in Thailand

Everyone uses “MOBILE”



69

23 15

27

7

30

1 0 PC at home PC at work PC at

school/university PC at Internet

café PC elsewhere Mobile phone Tablet Internet TV Games console

PC at home is the preferred digital media access mechanism, though the prominence of access via mobile phones is increasing

21

Question: S5; Device use for Internet access in past 4 weeks Base: All respondents;

Used in last month (%)

1000

Pat 11

6 2

PC at home is the preferred digital media access mechanism, though the prominence of access via mobile phones is increasing

Used in month (%)


13 MB


Facebook

©TNS 2012

Smartphone

Mobile dominates the Thai market, with growth to be seen from laptop smartphones, and to a lesser degree, tablet

15

B1. Device ownership | B2. Device intention to buy (in next 6 months)

Bases: All respondents : Thailand 1000

Mobile

Intention to buy (next 6 months) Ownership

Device ownership and intention to buy in next 6 months

Desktop Laptop Netbook Tablet

51 5 12 11 0 6

96 40 30 17 2 2


MOBILE Devices Ownership


13 MB


Facebook

©TNS 2012

With a lack of alternative devices in Thailand, entertainment features such as listening to music, taking photos etc. are popular on mobiles

59

Thailand 2011 Global

Top features used

D1. Feature usage

Base: Mobile users – Thailand 958 | Global 44220 | Thailand 2011 462

Thailand 2012

SMS TAKE PHOTOS

LISTEN TO MUSIC

PLAY GAMES

CALENDAR BLUETOOTH BROWSE INTERNET

TAKE VIDEOS

MMS IM SOCIAL NETWORK

PERSONAL EMAIL

59 72 74 60 22 39 27 38 31 18 27 16

81 66 63 53 50 44 42 42 40 33 32 30

40 55 44 43 19 37 11 31 26 13 13


Not included in 2011

MOBILE Top Feature Used


13 MB


Facebook MOBILE Changing The Part of Purchase

©TNS 2012

… however the mobile is changing the path to purchase, giving consumers greater power and revolutionizing the in-store experience

86



13 MB


Facebook MOBILE Changing The Part of Purchase

©TNS 2012


86


©TNS 2012


86



13 MB


Facebook

©TNS 2012

However brands need to provide value to remain within this circle; they need to address key consumer needs

101


Convenience

Experience

Relevance

Independence

Transparency

MOBILE The Role of Mobile for Business

• Mobile Banking• Location Based Service• Member Card

• e-mail• In-store Wi-Fi

• QR codes• Bar codes for price comparison

• AR to overlay advertising• Mobile gaming• Interactive games

• Groupon• Nearby Place & Promotion


หน้าเปิด8. Game Marketing


8. Games Marketing


GAME Marketing

Target Communities

Type of Games

ConsolesGame

MobileGame

Social NetworkGame

GAME Marketing


Case-Study CH.3 STAR CITY


13 MB


Facebook Case-Study 3M RUN FOR THE KING


13 MB


Facebook

212,695 Likes

7,400 Likes 15 Nov 1 Dec 15 Dec 1 Jan 15 Jan

5k

10k

15k

20k

Case-Study 3M RUN FOR THE KING


13 MB


Facebook

212,695 Likes

7,400 Likes 15 Nov 1 Dec 15 Dec 1 Jan 15 Jan

5k

10k

15k

20k

212,695 Likes

Case-Study 3M RUN FOR THE KING


หน้าเปิดConvergent Media Transformationonvergent Media

TransformerC


i-Marketing Tools Traditional MediaWeb 3.0

Social MediaMarketing

Location BasedMarketing

Mobile Marketing

Online RequtationManagement

Search EngineMarketing

Niche Ads

Game Network

MediaConvergence

1

2

3

4

5

6

7

8


Pulishing E-Book

MediaConvergence


Broadcast VOD

MediaConvergence


Out-of-Home LED Billboard

MediaConvergence


หน้าเปิดAll New ISUZU D-Max


360

Interactive Main WebsiteA+H�E��Ę�A�ě�/�ĕ6�ĕ6��9I.75g�9I.<��ĕ1�'1�'5��6'A�ĕ6 6��<��Ĕ1��6��'+%�:��¾±¸»´��ĕ+&

Real Maxim on Search Engine¢��Ĕ+&D/ĕ�'4�6��A�ĕ6�:�C�&A+H�E��9IB�ĕ 'è��1��§��Đ1��5�)=�ĕ6.5�.�

Creative Online Advertising�7D/ĕA�è��9I)��<�E��A�ě�%6��+Ĕ6�6'C�-�6D.Ĕ+6%8�.'ĕ6�.''Ę�B��Ĕ6��B)4�:��=�

Team Reputation Management�9%�6��9I1&�=B).;I1�6�11�E)�ĘB�ĕ�Ĕ6+��1�7�6%� 5I+�'4�=ĕA"÷I1�=B)�;I1A.9&�B)4B�ĕE�+6%A�ĕ6D 8�

Contain Facebook CampaignA�ĕ��6'�7��¿¿»¸²°Ã¸¾½�1&Ĕ6�.%I7A.%1+6�£¸¼´»¸½´�B%A�gA�ě��Č

Message to Direct Target�6'B.��+6%/Ĕ+�D&��8��Ĕ1.;I1.6'B ĕ�.8��8"ôA,-�Ĕ6�GA"÷I1'ĕ6�ĕ6�B)4)=�ĕ6

Realtime on Location�°Ç¸¼�%9�8 �''%A�ě�'ĕ1&��H+' 4A16�)5�%6D�C)��½»¸½´�1&Ĕ6�)Ĕ1&D/ĕ��¸º´�)1&�+)

Connecting Mobile.;I1�5�.%5&B)4.4�+�.�6&�A�ĕ6�:�D��<��9�<�A+)6�B)4%9A�1'ĘA�H��6'A�8�C��9IE%Ĕ/&<�&5J�

ISUZU

ISUZU

ศูนยบริการ

Creative Strategic Planning

Interactive Main WebsiteA+H�E��Ę�A�ě�/�ĕ6�ĕ6��9I.75g�9I.<��ĕ1�'1�'5��6'A�ĕ6 6��<��Ĕ1��6��'+%�:��¾±¸»´��ĕ+&

Real Maxim on Search Engine¢��Ĕ+&D/ĕ�'4�6��A�ĕ6�:�C�&A+H�E��9IB�ĕ 'è��1��¢¤©¤��Đ1��5�)=�ĕ6.5�.�

Creative Online Advertising�7D/ĕA�è��9I)��<�E��A�ě�%6��+Ĕ6�6'C�-�6D.Ĕ+6%8�.'ĕ6�.''Ę�B��Ĕ6��B)4�:��=�

Team Reputation Management�9%�6��9I1&�=B).;I1�6�11�E)�ĘB�ĕ�Ĕ6+��1�7�6%� 5I+�'4�=ĕA"÷I1�=B)�;I1A.9&�B)4B�ĕE�+6%A�ĕ6D 8�

Contain Facebook CampaignA�ĕ��6'�7��¿¿»¸²°Ã¸¾½�1&Ĕ6�.%I7A.%1+6�£¸¼´»¸½´�B%A�gA�ě��Č

Message to Direct Target�6'B.��+6%/Ĕ+�D&��8��Ĕ1.;I1.6'B ĕ�.8��8"ôA,-�Ĕ6�GA"÷I1'ĕ6�ĕ6�B)4)=�ĕ6

Realtime on Location�¢¤©¤�%9�8 �''%A�ě�'ĕ1&��H+' 4A16�)5�%6D�C)��½»¸½´�1&Ĕ6�)Ĕ1&D/ĕ��¸º´�)1&�+)

Connecting Mobile.;I1�5�.%5&B)4.4�+�.�6&�A�ĕ6�:�D��<��9�<�A+)6�B)4%9A�1'ĘA�H��6'A�8�C��9IE%Ĕ/&<�&5J�


DIGITAL Communication 2012

Success

Next Move

DefeetWeb flashDelayMedia Online Ad.

FacebookApplication iPhone - iPadSEMMagicLike

1. Keep Cont ( LBM, SEM, Facebook )2. Add. Andriod3. Cross Comm (Online Events )

4. Creative Online Ad.5. Media Plan & Buy6. Redesign

3.1. Music3.2. Gadget3.3. Advanture

DIGITAL Communication 2012

Next Move1. Keep Cont ( LBM, SEM, Facebook )2. Add. Andriod3. Cross Comm (Online Events )

4. Creative Online Ad.5. Media Plan & Buy6. Redesign

3.1. Music3.2. Gadget3.3. Advanture

Objective

Target

Strategic by i-Marketing

• Create Awareness among New Gen• To Be Top Pickup Brand of New Gen Mind

• Young Generation (18-25)

• Web 3.0• Niche Ads• Search Engine Marketing• Social Media Marketing• Online Reputation Management• Location Base Marketing• Mobile Marketing• Games Marketing


ใชพื้นที่ Cover Page ใหคุมคาโดยโปรโมทกิจกรรมของ Page

Pin เพื่อไมให Post โปรโมทกิจกรรมหลนจากดานบนสุด

ลง Facebook Ads เพื่อโปรโมทใหมารวมกิจกรรม

Social Network Marketing


70

Mobile Marketing

★ Functional App not only READ★ Become a part of “NEW GEN”★ Dealers use as Tool to Present Costumers★ ISUZU Able to Message Directly to ISUZU Fans


Location Based Marketing

�8C)A%�'�9I�ÇÇÇ'4&4�6��9I Ĕ6�%6�ÇÇÇ��%�

�8C)A%�'�9I�ÇÇÇ'4&4�6��9I Ĕ6�%6�ÇÇÇ��%�

�8C)A%�'�9I�ÇÇÇ'4&4�6��9I Ĕ6�%6�ÇÇÇ��%�

&8��9�ĕ1�'5��6+��¢¤©¤��¸º´��¸º´�¡°»»È

Wall Center

�¸º´

3G / MagicLIKE

3G / MagicLIKE

3G / MagicLIKE

Location Based Event

• CSR รงณรงคลดโลกรอน

• เก็บ Like แทน RC ไดทั้งภาพลักษณ

ทันสมัย พรอมกระจายขอความแทนสื่อ

• เปนสวนหนึ่งในกระแสกลุมคนรุนใหม

• สงเสริมการทองเที่ยว

• สงผลทางออม เรื่องการใชกระบะเพื่อ

บรรทุกจักรยาน


SEMSMO

Text

72

ON AIR

?WHO NEXT

TV Indy Competitor

Niche Ads


SEMSMO

Text

73

รถกระบะ

รถใหม่

ปิ๊กอัพ

ประหยัดน้ํามัน

Search Engine Marketing

• SEO Services • Rank Guarantees • SEO Maintenance• SEO integrated Stat Report• SEM Marketing & Report• Google Ads CPC • Search Engine Keyword Sponsorship


SEMSMO

Text

74

Social Game Marketing

AddFriends


Keep Thinking

ISUZU’s Objective


Keep Thinking

ISUZU’s Objective

Target Groups18-34


Keep Thinking

ISUZU’s Objective

Target Groups18-34

Bangkokian + Urbane


Keep Thinking

Facebook Insight


Keep Thinking

Facebook Insight

only 12 days Likes Up to 399%


Keep Thinking

Earn Media


4d pr creative&social network convergence

Documents

keycreative

readmost advocated

isuzus objectivetarget

access viamobile

creative online

consumed media

sns awarenessthais

4online friends