4Food:burgers go social

MA190109 浦仲緯MA190111 陳春米MA190110 戚嘉蓁MA190203 蔡邑丞

The business challenge facing 4Food is that it needs a way to stand out amid 20,000 other restaurants in New York City.

A 240-square-foot monitor constantly streams Twitter tweets, restaurant information, and Foursquare check-ins.

4food uses social networking and mobile technology-including Twitter, Foursquare, and Facebook-to attract customers, to process reservations, to promote its brand image, and to solicit customer feedback for improving its menu offerings.

This restaurant has multiple options for placing an order. You can give your order to a restaurant employee using an iPad, or you can place the order online yourself.

4Food has its own Facebook page, which it uses for social marketing.

What makes 4food really stand out is its use of crowdsourcing for both marketing and menu development.

E-commerce and social networking technology introduced new opportunities for linking to customers and for distinguishing products and services.

By taking advantage of social networking tools,4food is able to differentiate itself from other restaurants and promote the business at a very low cost.

Business Challenges

ManagementOrganization

Technology

Business Solutions

Information System

Opportunities presented by new technology

Large number of competitors

Increase sales

Communicate with customers

Process reservations and orders

Promote brand identity Create new menu items

Design new business model

Use crowdsourcing for marketing & menu development

Utilize FourSquare

Deploy Twitter Deploy ipads Create Facebook page Deploy Wi-Fi

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