4oD Quarterly Update

Q4 2013

Source: TGI 2014 Q1 (Oct 12 – Sep13), reach = current use

Monthly Reach (%)

4oD is the no.1 commercialVOD platform

Q4 2013

All Adults ABC1s 16-34s 16-24s

12.2%14.4%

21.7%

26.2%

11.8% 12.8%

16.6%

19.2%

4.6% 5.1%7.0% 7.1%

5.9% 6.0%

8.3%9.6%

4OD

ITV Player

Sky Go

Demand 5

…and no.1 for youngupmarket audiencesMonthly Reach (%)

ABC1 16-24s ABC1 16-34s

33%

26%

22%18%

9% 8%10%

8%

4OD

ITV Player

Sky Go

Demand 5

Q4 2013Source: TGI 2014 Q1 (Oct 12 – Sep13), reach = current use

4oD the only VOD service to overindex for light TV viewers

Sky Go

Demand 5

4oD

ITV Player

102

93.6

91.8

85.2

All Adults = 100

Q4 2013Source: TGI 2014 Q1 (Oct 12 – Sep13)

Based on Adults 16+

Ma

le

Fe

male

16

-24

25

-34

35

-44

45

-54

55

-64

65

+

AB

C1

C2

DE

-10%

0%

10%

20%

30%

40%

50%

60%

All Adults 4oD

4oD profile – young andupmarket

Q4 2013Source: TGI 2014 Q1 (Oct 12 – Sep13)

The 4oD audience is

When I Need Info The First Place I Look Is The Internet

Whilst Watching TV,I Search On The Internet For Products I See Advertised

I Often Notice The Advertisements On The Internet

Advertising Helps Me Choose What I Buy

I Often Refer To The Internet Before Making A Purchase

People Come To Me For Advice Before Buying New Things

I Couldn't Live Without The Internet On My Mobile Phone

134

134

136

139

145

154

178

commercially receptive

Q4 2013100 = All

AdultsSource: TGI 2014 Q1 (Oct 12 – Sep13)