Join ourjourney

Gold Coast

to the

team englandPartnershiP

oPPortunities

team englandGlasGow 2014 and beyond

Positive Patriotism England is one of only six countries to have taken part in every edition of the Commonwealth Games and Commonwealth Youth Games. This heritage makes Team England insightful, influential and ambitious. Associate your brand with our rich heritage and success, be part of our evolution and legacy.

athlete association Our athletes are inspirational; influencers from diverse backgrounds, a mix of up-and-coming and established stars. As your ambassadors they can bring your brand to life through appearances, social media and campaign features.

inclUsivitY anD DiversitY – a moDern enGlanD A team that is truly representative of a modern England. United as one Team across all demographic, cultural and physical areas. CSR activation & participation.

enGaGe YoUr staff, entertain YoUr clients Along with Games time tickets and hospitality, Team England works with its 20 sports to create bespoke sports experiences, including taster sessions and behind the scenes tours. We also have an annual portfolio of celebratory and business networking events to leverage our network for our commercial family.

WhY become a team enGlanD Partner?the benefitsThe Commonwealth Games is the only time when England’s elite athletes compete at a major multi- sport event. But Team England represents more than a singular event, it’s an English movement. We champion over 400 athletes across 20 sports. Athletes from diverse social and ethnic backgrounds, irrespective of age or disability. A partnership with Team England is a unique opportunity to associate your brand with this diverse, successful England team, which delivers a broader audience than any single sport sponsorship property.

Our four year journey to the Gold Coast in 2018 is punctuated by two Youth Games in Samoa 2015 and St Lucia 2017. By following our athletes’ journeys, engaging with them and the Team England fanbase, you can develop your brand profile and corporate reputation, motivate your employees, win new clients, boost your credentials as a socially-responsible organisation and associate your company with the some of England’s finest sporting talent.

We at Team England seek to recapture the pride, camaraderie and sporting successes of Glasgow 2014 on our four year journey to the Gold Coast 2018. Our strategy is designed to cultivate the prospects of our commercial family, and thereby our athletes, by propagating a current and engaging conversation among our fans and customers. We seek partners who share our long term vision to deliver the best prepared Team England to ever leave these shores.

l viP exPeriencesl Games time ticketsl behinD the scenes

accessl athlete aPPearancesl motivational

sPeakinGl team loGol team imaGe riGhtsl sPort taster sessionsl bUsiness netWorkinGl b2c Promotion

oPPortUnitiesl hiGh level contactsl meDia coveraGel Positive Pr

stats anD factsteam enGland – GlasGow 2014

suCCesses and fan base

the Games

428 athletes 220support staff

51% 49% 10%male female Paraathletes

miXed Gender inteGrated team

Top sporting talent includingtom Daley, sir BraDley Wiggins, DaviD Weir

To emerging talentbit of bling! Can’t believe it!! thank you everyone! @werenglandnile Wilson

glasgoW 2014 games WatcheD By

...With tv vieWing figures in the uK peaKing at

1.4 billion WorlDWiDe...

8.4 million

games every 4 years: Gold Coast 20182 youth games: samoa 2015 and st luCia 2017

glasgoW games

Countries sPorts days71 18 11

of the english puBlic claimeD to have WatcheD commonWealth games on tv73%

total meDia reach During glasgoW 2014:

via neWspapers, Digital anD BroaDcast171 million

of 2012 team gB meDallsits Were english

meDals Won in glasgoW 201470% 147

58 Gold medalstotal tWitter reach:

During games393 million

faceBooK users reacheD During opening ceremony

570,000

309,140 new website users#bePartofit #joinourjourney #teamengland #inspireanation

team englandGlasGow 2014 and beyond

the ProPosalThe opportunity to partner with Team England and join our journey to the Gold Coast 2018.

oUr offerinG We seek to build a commercial family with various levels of engagement as follows:

oUr commercial strUctUre

What oUr Partners saY aboUt Us...

examPle riGhts at tier 1General riGhts • Industry category exclusivity • Full rights to logo, licencing and

co-branding• Logo and credit on external

CGE communications, interview backdrops and events branding

• PR and media launch• Team image rights

Games times oPPortUnities • VIP places at the team send off• VIP Games time tickets• VIP places at the welcome home

celebrations• Branding and hospitality at domestic

Team England Games time events in 2018

annUal 4 Year cYcle riGhts • Athlete appearances – use for

sponsor ambassador, PR, media, events, coaching, motivation

• Annual money can’t buy sporting events, providing client or employee access to coaching/ training with a Commonwealth Games sport

• Annual tickets to a Commonwealth Games sport e.g. – Rugby 7s at Twickenham

• VIP tickets at Team England Events• Digital and social media campaigns,

business networking

team england are able to provide money can’t buy experiences... the perception of our brand was transformed and it has opened a whole new market for us as a business.

the partnership with team england absolutely exceeded everything we thought it might do.

it gives you a sense of pride when you see a billboard, bus stop poster or advertisement of the Games with the sponsorship by sse and a positive feeling that we are making a difference.

phil morris, group mD Kukri sports

mike sharrock, partnership Director Bp

southern electric employee

be Part of it#WeareenGlanD

PresentinG Partnermain Partner of

team england

tier 1official Category Partner

tier 2team england supporter

– best of england

to register your interest and discuss a potential partnership contact nick evans, head of commercialt: +44 (0) 20 7831 3444 e: n.evans@weareengland.org