4th annual diversity affluence brunch

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Prepared for: Jaguar 4th ANNUAL DIVERSITY AFFLUENCE BRUNCH (7/28/13 )

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Page 1: 4th Annual Diversity Affluence Brunch

Prepared for: Jaguar

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH (7/28/13 )

Page 2: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

4th Annual Diversity Affluence Brunch

• Brand awareness, prospecting and community good will for marketing partners

• Previous brunch secured over 14 over million media impressions across luxury lifestyle, and ethnic media

• Brunch can be designed for multiple markets, customizable for diverse target audiences (LGBT, women, AAA, Hispanic, African, etc)

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Page 3: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Brunch Overview Sunday, July 28th (day after Art for Life) 125-150 affluent African/African American

guests Invitation only 11am-3pm

– Cocktail reception– Brunch– Awards presentation honoring 3 leaders, achievers,

pioneers of diversity Guests in attendance: 50/50 men & women Average age: 40 (guest list can be

customized) Average individual income: $150K

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Page 4: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

2013 Hamptons Brunch

Sponsors: Baume & Mercier, Barclays, Moet Hennessy, Marriott, Estee Lauder

Honorees: Supermodel Alek Wek, incoming Chairman of the National Endowment for the Arts, Chairman, Vista Equity Partners, Robert F. Smith, MAC Cosmetics (corporate award)

Location: B. Smith’s Restaurant, Sag Harbor, NY

Host: TBD

PR Firm: Melissa Fields

Media Partner(s): UPTOWN Magazine, BlackGivesBack.com

Committee: Reggie Van Lee, Noel Hankin, Len Burnett, Tiffany R. Warren, Nicol Turner Lee, Teneshia Jackson, Chloe Drew

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Page 5: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Event OverviewLaunched in the summer of 2010 in the Hamptons to recognize and celebrate the accomplishments of people from diverse backgrounds who have achieved success within their respective industries or individuals who have progressed the diversity agenda in the American culture. The inaugural series was presented by Jaguar North America. This unique brunch was inspired by the book “Black Is The New Green: Marketing to Affluent African Americans,” and provides brands with an opportunity to reach some of the most influential tastemakers of the affluent African and African American communities.

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Page 6: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Previous Honorees• Marc Morial, CEO, National Urban League• Laurence Boschetto, CEO, Draftfcb• Donna Byrd, Publisher, theroot.com• Dwayne Ashley, Global CEO of Success for Kids• Desiree Dancy, VP of Diversity & Inclusion-NY Times• Bethann Hardison, Fashion Industry & Diversity Pioneer• Reginald Van Lee, Partner at Booz Allen Hamilton,

member of President Obama’s Committee on the Arts and the Humanities

• Fern Mallis, Fashion Week Founder• Jacques-Philippe Priverger, Advisory Board member of George

Clooney’s Hope for Haiti Now Fund, Philanthropist• Aaron Sanchez, Food Network Personality• Stuart Scott, ESPN Anchor• Edward Wilkerson, Design Director for Lafayette 148• Madeline Nelson Small, Chair of FFAWN.org (foundation started

by Mary J. Blige)• Emil Wilbekin, Managing Editor, Essence.com

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Page 7: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Past Brunches

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Page 9: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Title Sponsorship: $50K

• Category exclusivity “Diversity Affluence Brunch presented by Jaguar”• Table for 10• Logo on menu card• Brand mention by host• Opportunity for prospecting• Logo on media wall and invitation• Customized brand experience on site• Opportunity for an executive to speak• Inclusion in pre and post event press efforts • Promotional items used at the bar or on tables• Opportunity to present honorees (3) with a gift post event• Opportunity to provide a gift to all (approximately 120) brunch guests• Other branding can be customized

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Page 10: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Sponsorship: $10K• Category exclusivity• 6 seats at the brunch• Logo on menu card• Brand mention by host• Opportunity for data capturing• Logo on media wall and invitation• Customized brand experience on site• Inclusion in pre and post event press efforts • Promotional items used at the bar or on tables• Opportunity to provide a gift to all (approximately 125-150) brunch guests

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Page 11: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

About Diversity Affluence• Launched in 2006, Diversity Affluence

helps brands and businesses understand and market to affluent ethnic consumers, across ethnicity

• Only company of its kind in the country• Services: diversity target marketing

communications consulting, research & analysis, diversity business development, tactical execution

• CEO is the co-author of Black is the New Green-Marketing to Affluent African Americans

www.DiversityAffluence.com

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Page 12: 4th Annual Diversity Affluence Brunch

4th ANNUAL DIVERSITY AFFLUENCE BRUNCH

Contact

Andrea Hoffman, FounderDiversity Affluence

[email protected]

www.DiversityAffluence.com

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