4th degree black belt, certified instructor certified personal … · 2016-05-04 · mr. robert w....

Mr. Robert W. Marshall, Sr.

4th Degree Black Belt, Certified Instructor

Certified Personal Trainer, Cooper Institute

The third are Soft Drinks (Colas) Coke, Pepsi, Dr. Pepper, Snapple and the various brands they own.

The Fourth are Energy Drinks (Red Bull, Monster, 5-Hour Energy), etc.

Vitalness – The quality or state of being vital.

Vitalizing – To endow with life; animate. to make more lively

or vigorous; invigorating.

Vitalizer – someone or something that imparts energy and

vitality and spirit to other people.

What are some popular Vitalizers? Coffee, Tea, Colas, Energy

Drinks…

Red Bull Energy Drink is a great functional drink which can be

really handy just before training or competition. “Red Bull

gives you wings.” It can help you to stay sharp, energetic and

focused for a time, whether it is before, during, or after a

tough session on the water. Red Bull helps you do that.” Ener-

gy drinks giant; Red Bull, has spent more than $1.2 billion on

its flagship Formula One auto racing team over the past dec-

ade according to new research. In a nutshell, they sell sugary

water in tiny cans for about $2.50 USD. With a business model

like that, you can afford to send men into space. They spend

50% of their revenue on 'marketing' which to my understand-

ing - equates to about $300 million a year available for stunts/

F1/ Formula One racing etc. They can easily afford to do these

stunts with a turnover of over 4 billion Euros from sales of

over 4.5 billion cans!! Coca-Cola just bought a 17% stake in

Monster Energy drink.

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own

several different brands of energy drinks. Here’s a bit of the

breakdown.

1. Coca Cola owns Nos, Burn, and Relentless but has given

Monster Energy the rights to these brands.

2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain

Dew Kickstart but sold No Fear.

Energy Drinks are BIG Business

Some of you may remember the US Army

slogan, “We do more before 9:00am than most

people do all day.”

Did you know that the two most highly traded

commodities in this world are Crude Oil, and its various derivatives such as heating oil and

gasoline?

The second most highly traded commodity is…

COFFEE {value wise}; They are traded on the New York Board of Trade, the Singapore Com-

modities Exchange {SICOM}, Euronext

{London}

This sounds like fuel for a very ambitious world

full of Go Getters...am I right?




3. Monster also owns Worx Energy Shot.

4. Coca-Cola just bought a 17% Stake in the

Monster Beverage Company. Monster will

take over Coke’s Energy Drink Brands and

Coke takes over Monster’s Hanson brand.

5. Rockstar is still flying solo, but is distributed

by Pepsi.

Does top selling mean that they are also the

best energy drinks?

Red Bull 43%

RockStar 39%

Monster 10%

Full Throttle 1%

NOS 3%

AMP 3%

Xyience Xenergy 1%

Arizona Energy

Rip It

Venom

VPX Redline

Sting

Cobra

Hi-Tiger

Adrenaline Rush

Power Horse

Relentless

Burn

M-150

5-Hour Energy

Stacker

Power

Rhino Rush

Street King

E-6 Energy Shot

Mio Energy

Zipfizz

4C Energy Rush

Vitamin – Organic substance found in foods and essential in

small quantities for growth, health, and the preservation of life

itself. The body needs vitamins.

Vitalize - To give life to; make vital. to give vitality or vigor to;

animate.

“There is a vitality, a life force, an energy, a quickening, that

is translated through you into action, and because there is

only one of you in all time, this expression is unique.”

- Martha Graham





“Energy drinks” are beverages that contain caf-

feine, taurine, vitamins, herbal supplements, and

sugar or sweeteners and are marketed to im-

prove energy, weight loss, stamina, athletic per-

formance, and concentration. Energy drinks are

available in >140 countries and are the fastest

growing US beverage market; in 2011, sales

were expected to top $9 billion. Half of the ener-

gy drink market consists of children (<12 years

old), adolescents (12–18 years old), and young

adults (19–25 years old). Although healthy peo-

ple can tolerate caffeine in moderation, heavy

caffeine consumption, such as drinking energy

drinks, has been associated with serious conse-

quences such as seizures, mania, stroke, and

sudden death. Numerous reports exist in the

popular media, and there are a handful of case reports in the lit-

erature that associate such adverse events with energy drink

consumption; it is prudent to investigate the validity of such

claims. Children, especially those with cardiovascular, renal, or

liver disease, seizures, diabetes, mood and behavioral disorders,

or hyperthyroidism or those who take certain medications, may

be at higher risk for adverse events from energy drink consump-

tion. Although the US Food and Drug Administration (FDA) limits

caffeine content in soft drinks, which are categorized as food,

there is no such regulation of energy drinks, which are classified

as dietary supplements. Despite the large, unregulated market

for energy drinks and reports in the literature and popular media

of serious adverse events associated with their consumption, re-

search into their use and effects has been sparse. However,

schools, states, and countries increasingly are exploring content

and sales regulations of these drinks. Given the rapidly growing

market and popularity among youth, we reviewed the literature

to determine what energy drinks are, compile consumption data

of energy drinks by children, adolescents, and young adults,

compile caffeine and energy drink overdose data, examine the

physiologic effects of the ingredients in energy drinks, identify

potential problems of energy drinks among children and adoles-

cents, assess the marketing of energy drinks, report current reg-

ulation of energy drinks, and propose educational, research, and

regulatory recommendations.

Two-thirds of the 121 references we found on energy drinks were

in the scientific literature, although reports by government agen-

cies and interest groups also contained much useful information.

Most information came from the United States, but European, Ca-

nadian, Australian, New Zealand, and Chinese sources are also

represented.

What Are Energy Drinks?

Energy drinks may contain caffeine, taurine, sugars and sweeten-

ers, herbal supplements, and other ingredients and are distinct

from sports drinks and vitamin waters, the National Federation of

State High School Associations, while recommending water and

sports drinks for rehydration, specifically did not recommend

energy drinks and cited potential risks, the absence of benefit,

and drug interactions

Note: In 2008, authorities in Germany, Hong Kong, and Taiwan

detected 0.13 μg per can of cocaine (average) in Red Bull Cola.

Red Bull manufacturers insisted that active cocaine was removed

from the coca leaf during processing and that the extract was

used for flavoring. However, 11 of 16 German states banned the

product.





Caffeine is the main active ingredient in ener-

gy drinks; many of them contain 70 to 80 mg

per 8-oz serving (∼3 times the concentration in

cola drinks) Caffeine content can be nearly 5

times greater than that in 8 oz of cola drinks

when packaged as “energy shots” (0.8–3 oz)

or as 16-oz drinks. Energy drinks often contain

additional amounts of caffeine through addi-

tives, including guarana, kola nut, yerba mate,

and cocoa. Guarana (Paullinia cupana) is a

plant that contains caffeine, theobromine (a

chronotrope), and theophylline (an inotrope).

Each gram of guarana can contain 40 to 80 mg

of caffeine, and it has a potentially longer half-

life because of interactions with other plant

compounds. Manufacturers are not required to list the caffeine con-

tent from these ingredients. Thus, the actual caffeine dose in a single

serving may exceed that listed.

Consumption of Energy Drinks by Children, Adolescents, and Young

Adults

In the United States, adolescent caffeine intake averages 60 to 70

mg/day and ranges up to 800 mg/day. Most caffeine intake among

youth comes from soda; however, energy drinks are becoming in-

creasingly popular. Several self-report studies have examined ener-

gy drink consumption by children, adolescents, and young adults.

One study found that 28% of 12- to 14-year-olds, 31% of 12- to 17-

year olds, and 34% of 18- to 24-year-olds reported regularly con-

suming energy drinks. Shortly after energy drinks were approved in

Germany, a study of 1265 adolescents found that 94% were aware of

energy drinks, 53% had tried them, 23% drank <1 can per week,

and 3% drank 1 to 7 cans per week. Among 10- to 13-year-olds, 31%

of girls and 50% of boys had tried energy drinks, and 5% of girls and

23% of boys reported drinking them regularly but at a rate of <1 can

per week. Most children in the study consumed energy drinks in

moderation, but a small group consumed extreme amounts.

A survey of 496 college students found that 51% of those surveyed

regularly consumed >1 energy drink per month; the majority of

them habitually drank energy drinks several times per week. Insuffi-

cient sleep (67%) and the desire to increase energy (65%) were the

most common reasons for use. In this study, 54% of the respondents

reported mixing energy drinks with alcohol, and 49% drank ≥3 of

them while partying. Another study of 795 college students found

that 39% of the respondents had consumed an energy drink in the

previous month and that, on average, men drank energy drinks 2.5

days/month, whereas women drank 1.2 days/month

The estimated caffeine exposure of consuming energy drinks or en-

ergy shots was calculated for New Zealand children (5–12 years old),

teenagers (13–19 years old), and young men (19–24 years old). After

consuming a single retail unit, 70% of the children and 40% of the

teenagers who consumed caffeine were estimated to have exceeded

the adverse-effect level of 3 mg/kg body weight per day beyond

their baseline dietary exposure. An average child, teenager, or

young man would all, on average, exceed the adverse-effect level

after consuming a single retail unit of energy drink/energy shot

above their baseline dietary caffeine exposure. High doses of caf-

feine may exacerbate cardiac conditions for which stimulants are

contraindicated. Of particular concern are ion channelopathies and

hypertrophic cardiomyopathy, the most prevalent genetic cardiomy-

opathy in children and young adults, because of the risk of hyperten-

sion, syncope, arrhythmias, and sudden death.





Mr. Anthony Xiao 1st Degree Black Belt Decided

I have always been curious to know what makes certain

students set a goal and pursue that goal to accomplish-

ment. What makes some students endure and persevere

when others decide to drop out? As part of the journey of

each student, I ask them this question as part of an essay in

order to gain some insight into their mind and character. I

posed the question to Mr. Anthony Xiao and he has gra-

ciously granted me permission to share his answer with

you here at Marshall’s ATA.

Mr. Marshall - Why do you want to be a Black Belt?

Mr. Xiao - Becoming a Black Belt was a goal for me ever

since I started Taekwondo in China. However, when I was

in China, I didn’t learn anything, so I never Tested for other

belts. Then, I came to America, and after learning English, I

joined Marshall’s ATA. Here I learned several things,

Forms, Sparring Combinations, Knowledge, Respect, Disci-

pline, Determination and several more. After two years at

Taekwondo, I’m starting to become a Black Belt, if I pass

the Test (which I think I will) I will be able to do after prac-

ticing my Form, my Sparring Combinations and my

knowledge.

4th degree black belt, certified instructor certified personal … · 2016-05-04 · mr. robert w....

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