5 actionable event app tips to boost usage rates
TRANSCRIPT
65%Internet
UseNow
Occurs on Mobile
How do you leverage that time to make your
event great?Swapcard is here to
help
“Problems emerge when you forget
that your attendees have lives outside your event. There’s work
to do, families to see and any number of things which rank
higher than downloading your event app.
“
What are the major limits?Attendees...
◎Weren’t reminded enough◎Weren’t informed of the app early enough◎Don’t know what benefits exist for them
in the app
Boosting event app usage is a slow game, its a case of start early, post often
For your teamDon’t leave event app development to the last minute.
Have one specific person in charge of event app promotion
TimingSocial MediaLook at all the metrics you already have about when your attendees are paying attention
Create a promotion schedule early on
Make sure connecting is easyIf app downloads are low pre-event, your wifi service will have to handle high app download rates at the event.
◎Talk to your venue about wifi limitations◎Look at download rates the week before
your event to predict what download rates during will look like
◎Create an incentive to download beforehand (extra content, free coffee etc)
Make your communicationstand outWe are all bombarded with content all the time. Making information about your app stand out to attendees can be frustrating.
Use visual content to attract usersPhotosA photo is a good start. Research what images are likely to draw the eye - faces, emotion and color are all likely to attract attention
VIdeosVideo content is taking the lion’s share of timeline space on social media. Hire a videographer or livestream via Facebook Live/Instagram/Periscope
Gifs/New OptionsGifs or options like Instagram Boomerang can be a great halfway point if you don’t have the time or resources to look into more complex video content.
Start at the beginning
Stay focused on attendee needs when choosing an app
Clearly communicate app benefits pre event
Create a programme that makes full use of the app features
Your event app should be great for you and your attendees
Great event app
experience
Organisers: AnalyticsEasy updatesStress free support
Attendees:Intuitive
UsefulEasy to access
Its never too late to get those last few downloads
◎Leverage key speakers influence◎Create small lulls in activity to give
attendees a chance to download the app◎Have onsite support available to
attendees◎Support should be clearly visible
thanks!ANY
QUESTIONS?
You can find us at:@swapcard
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