Ad Platforms That Will Help You Grow Your Business

Myth:

Advertising is way too expensive for small business owners and solopreneurs.

BuySellAds.com

Before you buy ads of any kind, make sure that you have a clear understanding of who your customer is, and where they hang out online.

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Benefits To Using Google Remarketing:

■ Standard remarketing■ Dynamic remarketing■ Remarketing for mobile apps■ Remarketing lists for search ads■ Video remarketing

Adroll allows you to

retarget on various social

networking sites like

Facebook and Twitter and

they buy all impressions on

your behalf (there is a two

week free trial to get you

started). Unlike Google,

Adroll will help you

optimize your ads. They

have a team of analysts

who are constantly working

to keep your click through

rates high and your costs

low. And with Adroll the

average company makes

$10 for every $1 spent.

Facebook Dark Posts

“The single best advertising digital product that I have seen since buying the keyword “wine” on Google in the year 2000 for ten cents and nobody rebidding me up for nine months is Facebook Dark Posts.”

According to Outbrain, the platform allows you to “Grow your audience by distributing your content on other sites, where people are looking for something new to discover. The audience coming from Outbrain is already in content consumption mode, therefore more engaged and more likely to stay longer.” In other words, if you’re a content marketer looking to reach a new audience, and grow your blog and are pressed for time, purchasing ads to your content might be the way to go.

As a small business owner, you can get new customers one of three ways: either spending hours creating and promoting great content and spending time networking at events and on social media sites.

Or you can spend money buying ads on one of these affordable ad platforms. Or you can do a combination of ads and social media.

There is no right way or wrong way to do it. If you have more time than money, you’ll probably want to take advantage of the “free” ways the internet offers to get customers.

But if you’re scraped for time, but still want to grow your business, purchasing ads might be the way to go.

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