5 approaches proving that google is changing seo
TRANSCRIPT
Few years ago, search engine optimization was considered as a
specialized technique of manipulating Google’s search rankings. That
time, it was an accurate assessment, but now the SEO world is grown up.
Nowadays, SEO is working as a dynamic, multi-faceted internet marketing
discipline which has become essential for every webmaster working in this
digital world, as depicted by SEO services San Francisco.
Google has accelerated and facilitated this trend by altering the game in
its own way while enabling the users to find information faster and more
efficiently. But here the question arises how SEO is evolving, what is the
goal of Google? And what can be the future learnings for internet
marketing professionals? Read on and you will get the answers.
1. SEO practices now revolve around the process of building the brand
After seeing the changes occurred over the past few years, one can easily understand that now there is no individual role for keywords, Page rank or links, Google sees all these elements in a single form which is known as your brand presence. Building a brand and posting quality content are marked as the top most practices of SEO.
Google’s algorithm updates such as Penguin and Panda clearly states that now Google is not going to tolerate manipulative tactics and low-quality content in its search results. On the other hand, a strategic, quality content strategy have become the only options in order to obtain better visibility in the search results.
2. Google no longer works as only search engine
We all know that Google started working as a search engine and for several years it continues to serve as same. But now Google altered its equation and became the leader of data-oriented projects for the users. Google’s search results have started influenced with different attributes such as location, your preferences, account and much more. Therefore, it is concluded that number one ranking on the results page has lost its significant value and visibility.
3. Links were one of the major factors
Previously, it was thought that quality and quantity of inbound links on your web pages are the primary ranking factors in Google’s algorithm. However, due to the resulting industry, where people buy and sell links, Google made changes in its ranking algorithms providing the lower algorithmic rate to inbound links. Even though, if the appointed links show irrelevancy with SEO, then it doesn’t mean they have lost the vitality of their online marketing campaign.
4. Changing the future of SEO
Google has now changed its form by working with an entirely altered mindsetin order to pull the answers on the basis of geographical location, preferences, search history and with recent activities on Google’s products.
Google has now collaborated with your mobile phones applications such as calendar that also sends you birthday reminders. Like this, this popular search engine has started emphasizing on delivering results not only the searches, but it also tries to become an advantageous machine as depicted by SEO services San Francisco.
5. Online Marketing keeps your “product” as the major perspective
With a bad product, you can still sell few units, due to their excellent marketing strategy. But this process won’t last for long, although it will kill your brand’s presence from the web. This is the reason every aspect of your inbound marketing campaign should be treated as a product.
It is recommended to consider content as your chief product. You can provide content in any form such as video, images, blog post, newsletter, infographic or anything that can attract the audience attention.
The Concluding Words…
For future, Google has crafted its strategy carefully in order to encourage
exclusive, quality content posting so that the user doesn’t come across
any low quality content, as we have seen in SEO St Louis.
