5 Basic Steps to Promote Your Mobile ApplicationJanuary 2017

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What Exactly Does your App Do?

• Know how your app functions • Don’t confuse the buyer; Know your

application’s value and purpose• Market your app for what it is

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• According to Google, “1 in 4 app users discovers an app through search”

• Search ads increase visibility and lead to more downloads

• Make sure your app is everywhere where smartphone users are looking

Where is your Audience Looking?

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Content Will Always Be King

• Get your blog on! Write about what your app does

• Upload trailer videos• Talk about key features of

your application

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Leverage Social Media

• Post about your app on Facebook, Twitter, Instagram, etc.

• Give sneak peaks of your app’s features

• Have influencers talk about your application

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App Store Optimization

• Improve search ability of your app in the app store

• Include industry relevant keywords

• Enhance your brand’s visibility on the web

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Is Your App Priced Correctly?

• What are your competitors charging?

• Look at the category your app falls in and price accordingly.

• Should you have an up front cost, or free with in app purchases?

• Review market trends.

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Aumcore Develops Mobile Application for ScriptSave

• Provided convenience of a digital card for drug prescriptions.

• Saved subscribers money.• Made life's of users easier.• More than 400K downloads.

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The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.