FIVE

BIG SHIFTSIN SOCIAL MEDIA

LANDSCAPEINDONESIA IN 2011 AND BEYOND

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THE BIRTH OFCONSUMER 3000

A BRIEF REVIEW

Since 2010 Indonesia economy has fundamentally changed...

Let us look back a little

ECONOMIC CRISIS 1998

Comparing with Chindia

SAME PATTERN

What happen now?

2007 2008 2009 2010 2011 2012 2013 2014 20150

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

19422271

2394

29633270

35323822

4131

4440

GDP Per Capita Indonesia ($)

What happen when we reach GDP Per Capita

$3000?

Source: International Monetary Fund, 2010

Reaching the $3,000 per capita GDP level will result in “accelerated development”. South Korea experienced surging

economic growth for 11 years after achieving that level.

Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo

Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo

In 2002, China set a target to achieve a per capita GDP of $3,000 GDP by 2020. Apparently the Chinese economy achieved that

level not in 2020, but in 2008-2009.

Basic needs are over!!!

Esteem Needs

Belonging Needs

Basic Needs

ActualizationNeeds

love, acceptance, affiliation

Food, shelter, sex, sleep

Self-respect, social status

Maslow’s “Theory of Human Motivation”

Consumer 3000: The 3 Dimensions

More Buying Power; More Consumption

More Knowledgable; More Informationalized

More Technology Savvy; More Connected

Consumer 3000: The 3 Dimensions

HIGHBUYINGPOWER

CONNECTED

KNOW-LEDGABLE

CONSUMER3000

5 BIG SHIFTS

IN SOCIAL MEDIA LANDSCAPE

#1 SOCIAL MEDIA BECOMES BASIC NEEDS

#2 E-COMMERCE BREAKS ITS CRITICAL MASS

#3 TABLET REVOLUTION LEADS TO APPS REVOLUTION

#4 FROM “BROADCATING” TO “CONNECTING”

#5 SOCIAL MEDIA ENTREPRENEUR BOOM

5 BIG SHIFTS

Social Media becomes a basic need

Who does not have a social media account?

1

Social Media becomes a basic need

Fenomena social media di Indonesia, dengan jumlah

35.000.000 lebih, Indonesia menempati peringkat kedua negara

dengan jumlah pengguna Facebook terbanyak di dunia, di

bawah Amerika Serikat. Indonesia juga menempati jumlah

pengguna terbesar Twitter di Asia. Jakarta ibukota negara

Indonesia bahkan telah diklaim sebagai ibukota Tweet di Asia,

bukan karena jumlah pengguna tetapi juga kontribusi Trending

Topic di Twitter dari Indonesia.

Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010

1

Online and Offline Interaction

Online interaction increase “kopi darat” for “nongkrong”

1

E-commerce Will Thrive: TokoBagus.com

Transaction through e-commerce is increasing

2

E-commerce Will Thrive: Bhinneka.com

Transaction through e-commerce is increasing

2

Handphone Virtuous Circle

RISINGDEMAND

ECONO-MIES

OF SCALEREDUCE

PRICE

3

WHY HANDPHONE BECAME CHEAP?

iPad Virtuous Circle

RISINGDEMAND

ECONO-MIES

OF SCALEREDUCE

PRICECompetition

from iPad-like “Nexian”

brands

3

iPad Killers 3

Android-based Low Price Tablet

Android Market Boom

TABLET REVO-

LUTION

APPSREVO-

LUTION

3

Big Shift: From Broadcasting to Connecting 3Companies start using social media tools to engage and connect

with their customers instead of to broadcast messages

Corporate Website

Corporate Website

Community Website

Corporate Blog

Community Blog

Community Blog

Every Company Is Media CompanyThe Birth of Content Management Agencies

4Companies start to build their community blogs.

It will trigger to the rising demand of content management services

Welcome to the Era of BillionsSocial Media Entrepreneurs

5It’s the smart way to be an entrepreneur: low capital (aka “modal

dengkul”); high opportunities; high return

YOUR BRAIN IS YOUR FACTORY

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