5 Brand Truths For Building Brand Success

We Make Brand Belief.

Not All Brands Are Created EqualIn 1992, two beer enthusiasts started Ballast Point in the back room of their San Diego home brew store. Fast forward to 2015 - Ballast Point made craft brew history when it was acquired by alcoholic beverage conglomerate Constellation Brands, Inc., for a hefty one billion dollars. Yes, that’s right, one billion dollars. Based on Ballast Point’s 2014 sales, Constellation paid 20 times Ballast’s revenue, which sounds ridiculous. Or does it?

Constellation Brands, like many smart marketers, knows that a brand is the most important asset you’ll own. It is the reason why a customer will drive three extra blocks on their morning commute to choose Starbucks over Dunkin’ Donuts or why they’ll spend $100 more of their hard-earned paycheck on a Canon camera, even though a Sony model offers all the same features.

So what makes one brand stand apart from the crowd?

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Our Brand Belief Philosophy

After more than a decade of building branding solutions

for our clients, we’ve learned a simple truth: Not all brands

are created equal. There is a belief, an underlying force

that guides successful brands and makes them stand

apart. It’s why we created our Brand Belief philosophy. We

help brands stand for something bigger by uncovering the

belief they hold dear and using it as a compass to guide

everything they do.

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01

Are Guided By

Their Beliefs

We Believe All Great Brands:

02

Make The

Customer

The Hero

03

Solve A Key

Problem

04

Disrupt The

Market

05

Appeal To

The Heart

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01 Are Guided By Their Beliefs

Belief-led brands inspire deeper emotional

engagement among customers and more

impassioned commitment among employees.

When you create a brand that is guided by a

strong belief, your brand will attract others

who share that same belief.

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02 Make The Customer The Hero

You often hear companies say, “I have a

revolutionary product and it’s going to be great,”

but one key element is missing - the customers.

They are the reason for a brand’s existence and

the hero your company should long to serve. Put

the hero’s needs, behaviors, and insights into the

core of your brand story.

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03 Solve A Key Problem

It is not enough to just know your hero. Great

brands have a clear understanding of the hero’s

biggest frustrations and pain points. If you can

build your brand to solve their problem, your

brand has twice the chance of resonating with

a customer and delivering a compelling reason

to purchase.

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04 Disrupt The Market

In a world of followers, “me-too” offerings, and

traditional marketing ploys, it’s hard to stand

out from the crowd. By challenging the

conventions that shape the standard approach

to business, you can identify new white space

that allows your brand to disrupt the market.

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05 Appeal To The Heart

People buy based on feelings, not

facts. So you have to go to the root of

why people care - the badges of

identity they want to wear and what

pulls on their heartstrings. Develop

creative solutions that move beyond

functional, rational benefits to deliver

deeper emotional engagement.

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Welcome To BLVR

We’re a San Diego based brand development agency.

For almost two decades, we’ve been building belief-led

brands from the ground up and elevating existing brands

to make the greatest impact in the world. We go above

and beyond to add value to your business by delivering

innovative solutions that make your brand better known,

better understood, and truly unique.

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Our Expertise

We execute every aspect of brand development to

ensure your business stands out and makes the

greatest impact in the world. By combining strong

strategic thinking, powerful storytelling and best-in-

class design, BLVR creates engaging and memorable

brand experiences to drive trust, loyalty, evangelism,

and growth.

• Research • Brand Strategy • Belief, Mission, Vision,

Values • Naming • Brand Identity (Logo &

Art Direction)

• Corporate Responsibility • Brand Voice • Graphic Design • Packaging Design • Digital Strategy • Web Design &

Development

Our key service areas:

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We take a category agnostic approach

to client selection. This enables BLVR to

bring key-learnings from one industry

into another and create more disruptive

solutions for our partners.

Our Partners

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#1 Branding Agency 2019

Source: Manifest

Agency Highlights

#1 Branding Agency San Diego, 2019

Source: Clutch.co

Silver, Bronze SDX Addy Awards 2019, 2017

Source: American Advertising Awards

Badges of Honor, Identity Design (Vol. 5-11)

Source: Logo Lounge

29 reviews 19 reviews

Honors Awards Client Reviews

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Testimonials

“It can be scary to invest significant amounts into your brand. But you are in good hands with BLVR. Not only did they deliver great value — they delivered growth and scale to our business that we couldn’t have gotten without them.”

Ronnie Shaw Founder & CEO, Vessel

Vessel Bags

“We are thrilled with the work BLVR has done for Section 32 and equally pleased to continue our work together into the future. Their outstanding technical and design skills are coupled with low ego and an open-minded approach that makes the team a delight to work with. It is good to work with good people.”

Bill Maris Partner, Section 32 + Founder and

first CEO of Google Ventures

Section 32

“I’m most impressed by their hearts. They’re just good people. Sometimes you wonder if you can trust some of the people you work with, but I know I can trust the folks at BLVR. They have our best interests in mind.”

Matt Pipkin CEO, Speak Your Silence

Speak Your Silence

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BLVR.COM

Do you have an exciting brand idea, challenge, or opportunity? We

would love to hear about it.

HELLO@BLVR.COM

Website EmailPhone

619.501.3392 @BLVR

Social

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Thank You!

We Make Brand Belief.