5. brant cooper - leanstartup.coleanstartup.co/2017-conference/wp-content/uploads... ·...
TRANSCRIPT
STOP “INNOVATION”!@[email protected]
The challenge your organization faces is not “innovation”.
The challenge is saying “innovation” without a common understanding what is meant by “innovation.”
1-2 years 2-4 years 4-7 years
KNOWN
UNKNOWN
THE REAL CHALLENGEUNCERTAINTY IN CREATING NEW VALUE
(time)
($)
Em
Understanding our customers deeply; their pains, needs and desires. Discovering insights.
EMPATHY
Ex
Translating insights into action. Reducing risks
through assumption testing.
EXPERIMENTATION
Ev
Making decisions quickly based on insights and customer behavior.
EVIDENCE
THE 3 E’S OF LEAN INNOVATION
© Moves the Needle All rights reserved
Equip people with the skills and mindset to think like
entrepreneurs and the knowledge of when to apply it.
EDUCATEBuild the systems that support
entrepreneurial action.
ENABLEProvide “permission to be
entrepreneurial” through company values, culture and leadership
“walking the talk.”
EMPOWER
Ed En Em
LEAN INNOVATION TRANSFORMATION
JOB 1find your champions
JOB 2unleash your
“entrepreneurial spirit”
JOB 3tackle ‘uncertainty’
challenges
JOB 4up leaders’ game
JOB 5articulate the vision
JOB 6roadmap the vision
JOB 7invite support functions to
the party!
JOB 8accelerate
JOB 9integrate search to core
JOB 10allow structure to emerge
INNOVATION TRANSFORMATIONMOVES THE NEEDLE
Do you know where new growth is coming from?visit our booth to discuss!
Our objective is to help you realize your vision of growth, continuous innovation, and corporate responsibility for the 21st century.
@brantcooper
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