5 checkpoints for winning in the new reality – combining perspectives
TRANSCRIPT
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Combining perspectives –Article by Catharina Stackelberg and Joakim Köhler
5 checkpoints for
winning in the new reality
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The future is now — megatrends are shaping businesses in unprecedented ways.
Intense competition in this new reality requires new and brave thinking.
Disrupting utilies
Sharing economy
Internet of Things
Climate change
Artificial Intelligence
Smart cities
Big data
Geosocialization Urbanization
Sheconomy
Ageing population
Health & wellness
Circular economy
Digitalisation
Globalisation
Resource scarcity
Gen Y
Personal robotics
WearablesSmart homes
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We approach current and future business opportunities from a reverse mentoring perspective where we combine views based on
deep business experience
…with
fresh millennial business-thinking. Joakim Köhler
Consultant, Marketing Clinic
Catharina StackelbergMarketing Clinic Group CEO, Founder
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Understand what the new reality brings to your business
Zoom out from your profit pool — somebody’s strategy is to break it
Articulate your competitive advantages
Recognize the impact you are making in the new reality
Know why your customers choose you
5 checkpoints for winning in the new reality:
#1#2#3#4#5
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Understand what the new reality brings to your business
#1
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Megatrends are reshaping industries faster than ever before. It does not matter whether you look at the highest valued companies from a market cap or brand value perspective. The landscape has changed and is changing significantly.
#1Understand what the new reality brings to your business
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Zoom out from your profit pool —somebody’s strategy is to break it
#2
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In the new reality, competition does not only come from linear directions. Nonlinear competition is awfully surprising for many incumbent players as they watch it sweep over entire industries. It is important to remember that disruptors search for waste to eliminate from practically every value chain.
#2Zoom out from your profit pool — somebody’s strategy is to break it
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Articulate your competitive advantages
#3
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Digital businesses win in the new reality because they are more relevant to the customer than the traditional alternatives. They have a clear view of their competitive advantages and how to utilize them fully. More traditional players attempt to articulate their competitive advantages, but end up confusing competitive advantages with must-have hygiene factors.
#3Articulate your competitive advantages
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Recognize the impact you are making in the new reality
#4
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The business landscape is changing rapidly and new players have entered from surprising directions. Businesses tend to focus on pursuing short-term success.In the new reality, business requires you to make an impact that may differ from your internally established targets.
#4Articulate your competitive advantages
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Know why your customers choose you
#5
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Customers choose products or services that solve challenges of all sizes in their daily lives. The companies who do this best recognize that they are in the customer experience business. Their value propositions appeal to the customer’s emotions. It’s all about defining a meaningfully distinct target positioning for your brand.
#5Articulate your competitive advantages
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Joakim KöhlerConsultant, Marketing [email protected]
Joakim joined Marketing Clinic in 2016 with a background in management consulting as well as business strategy and commercial development for global and Nordic customers. Joakim is especially involved in providing insight and direction to clients experiencing the challenges and opportunities of digital transformation.
About the writers:
Catharina StackelbergMarketing Clinic Group CEO, [email protected]
As a Marketing Clinic Group CEO and founder, Catharina is at the forefront of many business transformations and has served as a consultant for hundreds of brands, helping them achieve marketing-driven business results. Prior to founding Marketing Clinic, Catharina worked at the Coca-Cola Company for 10 years across various positions including Managing Director of Coca-Cola in Sweden and Finland and as Marketing Director for the Nordic and Baltic regions. Catharina is also a board member of Alma Media Ltd, Aktia Ltd and Marimekko Ltd.
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Marketing Clinic is the leading Nordic consultancy accelerating commercial success. We help people and businesses focus on the right things at the right time, enabling them to leave a meaningful mark on many levels. By engaging our customers’ top management in reinventing growth we create strong strategies that get implemented. Our group companies Okimo Clinic and P+SBD drive our clients’ digital transformation within marketing, sales and communication.
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