#Glassdoor

5 Content Marketing

Best Practices That Can

Help You Recruit

#Glassdoor

Tips for using WebEx

• Receiving Teleconference Info• The chat box

(asking questions/tech issues)

#Glassdoor

Featured Speakers

Alicia GaribaldiSenior Content Marketing Manager

at Glassdoorwww.linkedin.com/pub/alicia-garibaldi/9/774/11a

@albagaribaldi

Allison KruseSenior Manager, Social Media and

Talent Acquisition at Kforcewww.linkedin.com/in/allisonkruse

@AllisonAKruse

#Glassdoor

Agenda

Today’s Candidate Landscape

Why Effective Messaging Matters

5 Best Practices to Help You Recruit

#Glassdoor

Today’s Candidate Landscape

#Glassdoor

Today’s Candidate Landscape

• You face stiff competition

• You must stand out!

OVER

60%of candidates list

their preferred

method of contact by

recruiters as email

#Glassdoor

1. Today’s Candidate Landscape: Mobile Optimized Pages

#Glassdoor

Talent Trends 2014

12%Actively looking

13% Casually looking

a few times a week

15%Reaching out to

personal network

45%Open to talking

to a recruiter

15%Satisfied, don’t

want to move

Source: LinkedIn Blog

#Glassdoor

Definition of Effective Messaging

#Glassdoor

Why Effective Messaging Matters

#Glassdoor

Your Messaging from

Voicemail, to Email, to Social Is…

• Something you have

100% control over

• Often your first

impression

• An opportunity to

differentiate yourself

• Directly tied to your

success

#Glassdoor

Every Company Has a Story to Tell

What’s Yours?

#Glassdoor

5 Best Practices

to Help You Recruit

#Glassdoor

5 Best Practices to Help You Recruit

1. Measure Your Channels

2. Develop Personas

3. Plan

4. Make It About Them,

Not You

5. The 3 R’s

#Glassdoor

1. Measure Your Channels

• Measure beyond your career site

• Monitor candidate messaging on social channels

• What jobs are candidates clicking on and which are

converting to applicants?

• Be agile

#Glassdoor

1. Measure Your Channels: Glassdoor Budget

#Glassdoor

2. Develop Personas

• Where are your

candidates coming from?

• What are their pain

points?

• Create personas of

those you hope to hire

for each role.

• Why is your company

different from their last

employer(s)?

#Glassdoor

2. Develop Personas: Why?

One size doesn’t fit all.

#Glassdoor

2. Develop Personas: Why?

Can’t we simply automate recruiting?

#Glassdoor

2. Develop Personas: Why?

It takes a personal touch.

#Glassdoor

2. Develop Personas: Questions to Ask When

Seeking to Understand Your Audience

What is our audience doing in social media spaces we

are interested in?

What motivates this behavior?

What social communities already are active in our space,

or even around your brand?

Where are the conversations taking place?

How are people referencing my brand and in what context?

#Glassdoor

• Create a content

calendar

• Keep track of goals

• Measure results

against KPIs

3. Plan…Then Plan Some More

#Glassdoor

3. Plan…Then Plan Some More:

Recruitment Marketing Calendar

Source: Marketo

#Glassdoor

• Keep it humble

• Cater to the candidates’

needs

• Emphasize the experience

• Treat the interview process

as an extension of your

culture

• Explain why you’re a match

4. Make It About Them, Not You!

#Glassdoor

4. Make It About Them, Not You:

Customizing Email and Social Communication

• Customize subject lines

• Non-standard

• Attention getting

• Customized for recipient

• Keep it short and sweet

• End with an open-ended

question

• Reference specifics

• Mention data points

when possible

#Glassdoor

• Make it about THEM

• Don’t start every sentence

with “I”

• First message shouldn’t

be about the job posting

• Be human—show your

personality!

4. Make It About Them, Not You:

The Makings of a Good Message

#Glassdoor

End message with:

• an open-ended question

• a comment that compels

recipient to respond

4. Make It About Them, Not You: Closing the Message

What would you love to focus on in 2015?

#Glassdoor

5. The 3 R’s

3RsThe

Repurpose

Reuse

Recycle

#Glassdoor

5. The 3 R’s: Repurposing Content

Source: Hubspot

#Glassdoor

5. The 3 R’s: Repurposing Content

#Glassdoor

Questions?

#Glassdoor

Thank you for joining us!

• A recording of this session will be available on www.RecruitingTrends.com within a few business days.

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• Please send your questions, comments and feedback to: bstevens@divcom.com.