5 contrarian ideas about startups in 5 minutes

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5 Contrarian Ideas About Startups in 5 Minutes Rand Fishkin, CEO & Founder | October 2013

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Rand's presentation from the Seattle Tech Meetup on October 22nd, 2013

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Page 1: 5 Contrarian Ideas About Startups in 5 Minutes

5 Contrarian Ideas About Startups in 5 Minutes

Rand Fishkin, CEO & Founder | October 2013

Page 2: 5 Contrarian Ideas About Startups in 5 Minutes

No Need to Take Notes:

http://bit.ly/stmrand5

Page 3: 5 Contrarian Ideas About Startups in 5 Minutes

MVPs Kinda Suck

#1

Page 4: 5 Contrarian Ideas About Startups in 5 Minutes
Page 5: 5 Contrarian Ideas About Startups in 5 Minutes

Great Ideas ≥ Great

Execution

#2

Page 6: 5 Contrarian Ideas About Startups in 5 Minutes

Cross-Team Collaboration

The Idea Maze

Page 7: 5 Contrarian Ideas About Startups in 5 Minutes

Don’t Hire “Rockstars”

#3

Page 8: 5 Contrarian Ideas About Startups in 5 Minutes

Belief in the Mythical 10X Hire Hurts Your Team

Page 9: 5 Contrarian Ideas About Startups in 5 Minutes

Find Flywheel Marketing

Channels as Fast as

Possible

#4

Page 10: 5 Contrarian Ideas About Startups in 5 Minutes

Flywheels Get Easier to Turn Over Time

Whiteboard Friday video on flywheel marketing

Page 11: 5 Contrarian Ideas About Startups in 5 Minutes

Don’t Make Management

the Only Way Up

#5

Page 13: 5 Contrarian Ideas About Startups in 5 Minutes

Rand & Moz on the Web:We’re Hiring! http://moz.com/about/jobs

My Blog (about startup-y stuff): http://moz.com/rand

Twitter: @randfish | Google+: 111294201325870406922