5 creative ways to drive traffic using video
DESCRIPTION
Visit us at http://www.smartshoot.com/ ***** Want a clever way to double your response rate on social media? How did Groupon receive press for a video shot on a webcam with no audio? If you're running out of ideas on how you can capitalize on the video marketing trend, then look no further. Here are 5 clever ways businesses are using video to engage with their audiences and grow their traffic. Read full blog post here: http://socialmediatoday.com/stevepyoung/1435526/5-clever-ways-your-business-can-use-video-drive-traffic ** Created by Steve P. Young ** Twitter: https://twitter.com/stevepyoung LinkedIn: http://www.linkedin.com/in/stevepyoung ** More about SmartShoot ** Website: http://www.smartshoot.com/ Twitter: https://twitter.com/smartshootinc Facebook: https://www.facebook.com/SmartShootInc YouTube: http://www.youtube.com/smartshootTRANSCRIPT
5 Creative Ways To Drive Traffic Using Video
Are you using video?
No? Then join the party!
87% of online marketers use video content.
- Outbrain
Here are 5 creative ways YOU can use video
to drive traffic
Video Twitter Replies 1
UNEXPECTED To stand out on social media, you have to do the
It's really important to keep social media visual and that doesn't always mean just posting product photos.
“
- Jen Rubio, Social Media Manager @ Warby Parker
Create a Parody 2
CAPITALIZE on an already viral theme
Comedy is the most popular form of online video content among all viewers.
“ - BURST MEDIA
Unsubscribe Video 3
GET PRESS for an unsubscribe video?
“Mike Arrington on Groupon's Unsubscribe Effect”
“Groupon's Unsubscribe Page Is Awesome -- But Brutal”
“Check Out What Happened When I Unsubscribed From Groupon’s Emails”
Whiteboard Video 4
ENGAGING Fantastic for keeping long-form videos
http://bit.ly/whiteboard-diy
Create Your Own
Targeted Testimonials 5
AUDIENCES Create different videos for each one of your
We like people who are similar to us.
“ - Robert Cialdini, Influence: The Psychology of Persuasion
One researcher found that customers were more likely to buy insurance when the salesperson was like them in age, religion, politics, and cigarette-smoking habits.
“
- Robert Cialdini, Influence: The Psychology of Persuasion
Video Twitter Replies 1
Create a Parody 2
Unsubscribe Video 3
Whiteboard Video 4
Targeted Testimonials 5
What will you create?
We can help…
Let your creativity run wild!
GET STUNNING VIDEOS & PHOTOS
Let’s get creative!
See why over 50,000 businesses use SmartShoot
Steve P. Young Director of Product Marketing Twitter: @stevepyoung Email: [email protected] Website: www.smartshoot.com
Thank you