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5 Critical Mistakes Many New Website Owners Make

Launching a new website today is not like launching a new website 5 years or even 10 years ago.

Actually it is not even close. Things have changed quite a bit and often times new website owners really

don’t understand the changes until a serious dose of experience has allowed itself to settle into the

picture. Everyone who clearly understands how the pages of search work have probably made a few

mistakes to get to where they are now, I have, most of you all have. Admit it.

Here are 5 critical mistakes new website owners often make:

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Thinking Mass Submissions Will Help Grow a Business

Writing an article and paying someone overseas to re-write it into 10 versions and then submitting that

article into a 1,000 different article directories is absolutely not going to grow your business in any

possible way. Actually it might make your website move backwards if you understand how the search

engines work. Do you really want your website to move backwards?

Looking For the Search Tricks & Loop Holes

There are no tricks with marketing a business online. It really comes down to being a good marketer and

getting creative and utilizing all the resources that are available to everyone to your advantage. Trying to

find loop holes online that might make your website stand out a little bit more is not going to lead to

anything good for your website. The last thing you want is a penalty right out of the starting gate with

the search engines. Removing a penalty once you have one is one project you don’t want to deal with.

Not Education Yourself Enough

If you are going to be serious about marketing your business online a little bit of search engine

education on your part will go a long way. If you even plan on trying to execute some of the efforts

yourself it will take a little bit more than just a Facebook page, Twitter account and some keywords.

There are many resources online to be able to find the best topics to read about in order to find the

information that you need to make an accurate decision. Invesp has an amazing list of all the top blogs

in the search marketing industry you could start learning valuable information from today.

Having Unreal Expectations

Growing a successful business online is going to take a bit longer than a month. Efforts like search

engine optimization are long term efforts that take time to really start pumping how they should. With

the ever growing busyness of the digital space competition is growing larger, wider and fiercer than they

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ever have been before. Be realistic about your potential growth online if you are getting started with a

bootstrapped budget.

Relying On SEO from the Start

Don’t get me wrong we specialize in SEO but when launching a company online it is important to have

multiple streams of traffic flowing into your website from the beginning. If you plan on sitting around

and waiting for your SEO efforts to kick in it might take a little bit of time especially if your online search

results are completely filled with competition. If you want to bump your competitors out of their parking

spaces on page 1 it is going to take some time.