5DOLLAR DATA PROJECT

WHAT IS THE 5 DOLLAR DATA PROJECT?

How much data can ya get for 5 bucks using amazon’s mechanical turk service?

what the hell is that?

A web service that allows you to assign human interface tasks, or HITS to real people who will then complete these task for real money.

WHO ARE THESE PEOPLE?

Stay at home moms, people working on lunch breaks, average joe’s, you really don’t know.

why do they do this?

It’s money. Most of the tasks on AMT are basic things like:

- look at an image and give keywords to help train a computer how to look at images for search engines

- find search results on the web, give a human perspective to teach a computer

How’s it Work?

How do you create a HIT?1. put some money into your account2. click create a hit3. ask the question, write instructions, etc4. define the answer type5. define how many people or answers you want 6. specify a time frame for completion7. set the price you’ll pay for an answer8. start receiving answers9. approve/reject/message10. download results

1STATE OF PARENTAL CONTROL FOR PC’S AND THE WEB

HOW IT SHOULD IT CHANGE

PROJECT 1 - SIMPLE QUESTION

37 responses in 4 days

Paid 10 cents per answer

Total cost $3.70

example

We make computer time "family time." When the kids want to go online, we allow her to do so, however, one of us has to be with her, monitoring what she is doing. She is only 9, so when she goes online it's to a gaming site or to look something up. I would like to allow her to go online without me looking over her shoulder, but I also want her to have freedom to surf safely. I would like to see some kind of summary or reporting of the sites she went to, the people she talked to and the content of any emails she may receive/send.

PROJECT 1 - LEARNINGS

pretty cool

fast

fun to see the data arrive

how do i get at demographic info

how can i figure out who these folks are?

not supposed to ask who they are btw

2CHOOSE 5 WEBSITES THAT DEFINE YOUR STYLE & WHY

PROJECT 2 - DEFINE YOUR STYLE IN URL’S

12 responses in 3 days

Paid 10 cents per answer

Total cost $3.80

example Taylormade.com - the reason this site

represents my style is that I love to golf and the only clubs I hit are Taylormade.

Scrapbook.com - I like this page because I love to scrapbook. It gives me ideas for pages

that I can incorporate into my scrapbooks.

TelevisionWithoutPity - I love TV, but not so much that I am blind to the bad parts. I'm smart as well as a smart-ass. This site isn't too cheerful, or too happy. just like me.

PROJECT 2 - LEARNINGS

very cool

people seemed to enjoy this task

loads of meaty content!

how can push for something emotional?

3DETAIL 5 SITUATIONS / EMOTIONAL EVENTS THAT

OCCURRED TO YOU TODAYFIND A WEB SITE THAT EMBODIES THAT FEELING

TELL ME WHY

PROJECT 3 - EMOTIONAL OUTPUT

14 responses in 3 days

Paid 25 cents per answer

Total cost $2.75

example

Anger - Angry365 site- I was angry at my computer today.

Tired - Bedding.com site - I felt really sleepy today,

worn down.Frisky - FREDRICKS.com - I felt attractive today, and what's sexier than lingerie?

Shock - postsecret.com - I am shocked and depressed about people today.

PROJECT 3 - LEARNINGS

very cool

people seemed to enjoy this task

a bit tricky with the whole emotional embodiment thing

what are the limits to what people will do?

4CREATE A YOUTUBE VIDEO ANSWERING THE QUESTION

WHAT IS DESIGN TO YOU, WHATS GOOD DESIGN FEEL LIKEGIVE AN EXAMPLE OF GOOD DESIGN

PROJECT 4 - GO MAKE A VIDEO

1 response in 3 days

Paid 2 DOLLARS per answer

Total cost $2

example

PROJECT 4 - LEARNINGS

not so good

$2 wasn’t enough

maybe be hard to do

people may not have web cams

let’s test prime next!

5CREATE A COLLAGE OF YOU WERE, ARE, AND WILL BE

+ DO THE “FEARS” COLLAGE FROM DELL PROJECT

+ANSWER SOME BASIC QUESTIONS

PROJECT 5 - PRIME TEST!

25 responses in 2 HOURS!

Paid 1 DOLLAR per completed work

Total cost $25

example

PROJECT 5 - LEARNINGS

GREAT stress test for PRIME!

62 people hit PRIME in 2 HOURS!

swimming in data

people appeared to enjoy the task

people figured out how to group concepts easily

this is very cool

6FIND AND UPLOAD 10 PHOTOS THAT REPRESENT

AN IDEAL EXPERIENCE AND TELL WHY( test our photo journal tool )

bonus project

PROJECT 6 - PRIME PHOTO JOURNAL

11 responses in 2 days

Paid 50 cents per completed work

Total cost $5.50

example

I want to be in the spotlight.

My family.

Outdoor concert.

I love drinking wine.

A tarrot card reading is fun.

PROJECT 6 - LEARNINGS

another GREAT stress test for PRIME!

tested our photo journal process

tested our server load capability

we asked people to rate the task itself:

people thought it was easy, simple, fast but boring, lame and they should of been paid a buck

AMT TAKEAWAYSFAST & easy to use

perfect for testing web apps in development

excellent discovery tool

great for independent projects

pilot homework concepts

potential usability studies

test instructions, wild methods, explore ideas

extremely cost effective way to get a taste of data

AMT ISSUES

no demographic info, can tease / probe,but not supposed to ask

questions determine engagement and quality of potential output

turks are wired folks, good with web, good with online survey tools but may have limits

80% of TURKS are from USA, 20% international

limited accuracy counter measures

may not be “hang-yer-hat-on-it-able”

NEXT STEPS

do more discovery

use it to test homework assignments, methods

open up that independent project folder

use it to stress test web apps in development

keep exploring

SCREENSHOTS