5 easy steps to great online advertising
TRANSCRIPT
5 Easy Steps to Great Online Advertising
Creating More Value From Your Digital Ad Campaigns
Why Spend Online?Targeted AudiencesOnline ad programs allow you to focus on specific segments of your audience.
Measurable CampaignsReal-time reporting empowers you to see results and reshape your strategy in real-time.
Higher ROI Than Traditional ChannelsBecause of increasingly promising ROI, paid media budgets have increased 40% each year since 2009.
RetargetingOnly 2% of users convert on their first website visit.
Relevancy Today’s technology allows you to know more about your individual customer than ever before.
Mobile30-40% of website visits occur on mobile devices.19% of Etix transactions happen on mobile phones.
Look at the Trends
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Email marketing alone
yields an average
40xROI.
Start with a plan. Polish up your online properties before using paid media to grow them.
2. SET GOALS, PLAN, GET DIGITAL IN LINE21
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Scour your potential inventory. Reach out to partners, sponsors, and vendorsfor third party promotion.
2. WHAT CAN YOU DO FOR FREE?
Activating event partners and sponsors can
increase reach by
2,500%
2
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Would you spend 10% to make 30-50% more? Talk to professionals who do this every day.
3. ENLIST HELP3
For every $1 spent
with Rockhouse, clients earn an
average of
$16
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Social media. Direct display. Retargeting. Use platforms that will best accomplish your goals.
3. PICK A PLATFORM4
We increased a client’s ticket
revenue through social media by
1,600%through promoted
posts on Facebook.
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Keep your thumb on the pulse. Push funds toward what’s working, pull funds from what’s not. We can’t say it enough: if you can’t measure it, you can’t manage it.
3. MEASURE & OPTIMIZE5
We drove a
1,270%ROI for a client
through retargeting campaigns.
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