5 easy steps to market & promote your book

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S u z a n n e L e t o u r n e a u Author of Award Winning Book — Soar with Vulnerability International Speaker Entrepreneur Business Development & Marketing Expert Social Media Diva Blogger @sgletourneau #sellmybook @audreyvp

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Page 1: 5 easy steps to market & promote your book

Suzanne Letourneau

Author of Award Winning Book — Soar with VulnerabilityInternational SpeakerEntrepreneur

Business Development & Marketing ExpertSocial Media DivaBlogger

@sgletourneau #sellmybook @audreyvp

Page 2: 5 easy steps to market & promote your book

1Create a web

Presenc

e

2Build

your list

Platform

3Target your

Messag

e

4Nurture your Tribe

5Go to Events

5 EASY STEPS TO MARKET & PROMOTE YOUR BOOKSuzanne Letourneau

Page 3: 5 easy steps to market & promote your book

1. BUILD A WEB PRESENCE Author’s website

Your website is …. You build an audience that you own Contest / Giveaways Hosting / website developers Branding

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 4: 5 easy steps to market & promote your book

BRANDING

Identify what you want to brand. You? Your product?

Define your brand Brand recognition Establish an online presence

Suzanne Letourneau

Page 5: 5 easy steps to market & promote your book

Branding......

Page 6: 5 easy steps to market & promote your book

......AfterSuzanne Letourneau

Page 7: 5 easy steps to market & promote your book

Author’s Blog / Vlog

The purpose of a blog/vlog Create Interaction Blogs gives you feedback Blogs attracts new audiences - SEO Blogs increase connections. Follow other authors blog

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 8: 5 easy steps to market & promote your book

Social Media Platforms

Vine

Suzanne Letourneau

Page 9: 5 easy steps to market & promote your book

Social Media ExplainedI’m eating a #donutI like donutsMy skills include eating donutsHere is a donut recipeHere is a vintage photo of my donut Here I am eating a donutThis is where I eat donutsI want to hangout with others who eat donutsI like videoing people eating donuts in 6 sec

Suzanne Letourneau

Page 10: 5 easy steps to market & promote your book

Sell Product -• Facebook, Website, Pinterest Create Awareness -• Google Places, Facebook, Twitter, YouTube Allow people to review your services -• Bloglovin, Facebook, Twitter, YouTube, LinkedIn Create a community -• Wattpad, Facebook, Twitter, Google+ Help people find you -• Google Places, Yelp, Foursquare, Twitter, LinkedIn

SOCIAL MEDIA GOALSWhy Should You Have an Online

Presence?

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 11: 5 easy steps to market & promote your book

Social Media Facebook – personal page Facebook – business page LinkedIn – personal page LinkedIn – business page Twitter Pinterest Instagram

Suzanne Letourneau

Page 12: 5 easy steps to market & promote your book
Page 13: 5 easy steps to market & promote your book

@Audreyvp

@sgletourneau

Suzanne Letourneau

Page 14: 5 easy steps to market & promote your book

Suzanne Letourneau

Page 15: 5 easy steps to market & promote your book

Suzanne Letourneau

Page 16: 5 easy steps to market & promote your book

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 17: 5 easy steps to market & promote your book

Suzanne Letourneau

Page 18: 5 easy steps to market & promote your book

Use a dashboard like Hootsuite to save time and keep everything in one place Suzanne Letourneau

Page 19: 5 easy steps to market & promote your book

Make it easy for people to share

Place icons on website

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 20: 5 easy steps to market & promote your book

More Social Media

Vine – video sharing app Goodreads

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 21: 5 easy steps to market & promote your book

2. Build your List Email Marketing Opt-in for author’s mailing list

IContact Constant Contact Benchmark

Mailchimp

Aweber

Suzanne Letourneau

Page 22: 5 easy steps to market & promote your book

Build Your List – Put your book on Amazon.com Suzanne Letourneau

Page 23: 5 easy steps to market & promote your book

Build Your ListMARKET EVERY DAY

DO NOT FORGET: You are an Author & a Publisher Amazon.com Author’s page Videos — Book trailer

Suzanne Letourneau

Page 24: 5 easy steps to market & promote your book

3. Target Your Message

Google adwords Facebook Ads Goodreads Ads Volunteer to write a guest post Seek out other bloggers to help you Join another author’s blog tour Reach out to prominent Blogs and publications that cover

books and topics discussed in your book

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 25: 5 easy steps to market & promote your book

4. Nurture Your Tribe Wattpad – Global Social Platform for Authors Press Release Local media Contact bookstore / libraries Forums Bloglovin - Create a webinar/tele seminar Create a media kit Tie your book into a charity Partner up / JV

Suzanne Letourneau

Page 26: 5 easy steps to market & promote your book

5. Go to Events

Tradeshows Networking events Expos, Fairs, etc… Chamber of Commerce Get speaking engagement Partner up/JV

Suzanne Letourneau

@sgletourneau #sellmybook @audreyvp

Page 27: 5 easy steps to market & promote your book

Package #1 6 Week WE COACH YOU Program Assist in creating a brand Identify three (3) top social media channels to focus on Identify goals of each of these channels Set up a social media strategy per week Review each week what is working or not Teach ‘tricks of the trade’ to simplify ones social media

efforts Receive a summary package at the end of the six weeks

Suzanne Letourneau

Page 28: 5 easy steps to market & promote your book

Package #1 Additional Benefits

What is your message? Creating your unique message What is your target market? Assist in creating your website Creating your Blog & First blog post Creating your first Email Marketing Campaign How to - Book Trailer ‘Step by Step’ Create Your YouTube Channel Flight plan to follow after the end of the six weeks

Suzanne Letourneau

Page 29: 5 easy steps to market & promote your book

Total Value $11,000.

Suzanne Letourneau

Page 30: 5 easy steps to market & promote your book

Today ONLY$997.

Suzanne Letourneau

Page 31: 5 easy steps to market & promote your book

Package #26 Week WE DO IT FOR YOU Program Create Your Brand Identify appropriate social media channels Engage & increase followers on each of these channels Increase circle of network & create conversation to other

‘colleagues’ & fans Each week setup & implement the social media strategies Discuss and review the strategy each week Last two weeks, coach on simple strategies on moving

forward Receive a summary package at the end of the six weeks.

Suzanne Letourneau

Page 32: 5 easy steps to market & promote your book

Package #26 Weeks Complete Program Creation of unique message & Finding your Niche Market Assist with Website Create your blog Create your Book Trailer Set up strong presence on Amazon.com Press Release & Media Kit template Letter to Libraries & Bookstore so they will react to your

Message Wrapping up with solid foundation

Suzanne Letourneau

Page 33: 5 easy steps to market & promote your book

What else are we going to add…

Suzanne Letourneau

Page 34: 5 easy steps to market & promote your book

BonusSuzanne Letourneau

Free Mini-Video Course with Rhonda Ryder

In this complimentary video course, you’ll discover:• How to get over your fear of getting in front of the camera• How to bring out the real you on video• EZ filming, editing and lighting tips even the most technically

challenged can do

Value of $197.

Page 35: 5 easy steps to market & promote your book

BonusSuzanne Letourneau

Amy Nowakoski from Ginger Snap Works

Ebook – Images in Social Media

Page 36: 5 easy steps to market & promote your book

BonusSuzanne Letourneau

Kelly Epperson from Birth that Book

3 Keys to Unlock Your Books & an mp3 to Anchor Accomplishment

Page 37: 5 easy steps to market & promote your book

BonusSuzanne Letourneau

Book review by Audrey van Petegem

On a popular online magazine and/or blog site*TBD depending on the book

Page 38: 5 easy steps to market & promote your book

Total Value$20,000

Suzanne Letourneau

Page 39: 5 easy steps to market & promote your book

Today only $1,997.

Suzanne Letourneau

Page 40: 5 easy steps to market & promote your book

Today’s Special Offer

A FREE 30 minute consultation with us, so we can evaluate where you are and what you really need.

Customized program that will accelerate your on line presence.

Focus on what you are great at and we will focus on the rest.

Make your Appointment here

Suzanne Letourneau