Welcome to Tea with

Brittany Lea

Presented By:

With Special Guest

“5 Easy Things You Can do NOW to Rank Better

Connie HutchinsDirector of Website Marketing Services,

and

Meet Connie Hutchins• Originally from Utah, and is

sister to Michael Hill our VP of Software Development here at VRM

• Took up Running 2 years ago

• Ran her first half Marathon November 7th!

• Connie has worked with Pete for over 20 years and has been at VRM since its inception.

With Special Guest

“5 Easy Things You Can do NOW to Rank Better

Connie HutchinsDirector of Website Marketing Services,

and

#1 You Need a Responsive Web

Design Site (RWD)

#2 Provide Quality Content

on a Regular Basis

Quality Content is Defined As:

* Well Written* Substantial* Shareable

Content Best Practices:* Unique

* Compelling

* Useful

* Pictures

* Typo- Free

Pages RANK

Not Websites…

Blogging

Ways to Add fresh Content:

If you decided to blog make sure you do it right, do it regularly, and do the research.

Webgroup Functionality

Ways to Add fresh Content:

One of the most underutilized tools we offer in VRM and is an exclusive VRM feature.

#3 Title Tags, Meta Descriptions, and Search Engine

Friendly URL’s… Oh my!

* 55- 60 Characters

* The most important words at the beginning

* Use Keywords

* Don’t stuff or repeat

Title Tag Best Practices

*

* Affects click through Rate to the website

* Think about this as ad copy and treat it as such

* Click through rate DOES affect Rank

Meta Description Best Practices

* 50 - 60 Characters

* Readable by humans

* Use hyphens and underscores as word separators (avoid spaces)

* Use Keywords

Search Friendly URL Best Practices

#4 Heading (H) Tags on Web Pages

<h1>This is the Main Topic</h1><p> Some text here.</p>

<h2>This is a Sub Topic</h2><p>More text here.</p>

http://www.hobo-web.co.uk/headers/

#5 Actively Promote Your Website

Questions

Tweet to @VRMbrittany

with tag #TWBL

Use The Ask Question Feature

in GoToWebinar

With Special Guests

“Best Practices for Avoiding Charge Backs

Tim & Sharonof The Lynnbrook Group

formerly PayPros

Join Me Next Month For…

www.virtualresortmanager.com/tea-with-brittany-lea.asp

Connect with Brittany• Facebook: facebook.com/

virtualresortmanager

• Twitter: @vrmbrittany

• Instagram: @vrmbrittany

• Check the Blog (Fridays): virtualresortmanager.com/blog