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// 5 easy ways to grow your company’s social media audience

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5 easy ways to grow your company’s social media audience

// table of contents //

INTRODUCTION // 04

01 // Make a video // 05

02 // Design an infographic // 06

03 // Document a publicity stunt // 07

04 // Create your own hashtag // 08

05 // Utilize humor // 09

CONCLUSION // 10

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// 5 easy ways to grow your company’s social media audience

Are you looking for simple, yet effective ways to grow your social media audience? This ebook is the perfect place to start.

From contests to simple redesign, sometimes tweaking the smallest parts of your social media presence brings big results.

Below are five easy ways to grow your company’s social media audience:

// INTRODUCTION //

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// 5 easy ways to grow your company’s social media audience

01 // MAKE A VIDEO

Capture your audience by releasing a short, two or three-minute video. Videos are an excellent way to get across a longer message to an audience with a short attention span.

WestJet Airlines performed a “Christmas miracle” last holiday season when they gave gifts to their passengers.

They documented the passengers’ surprise through a short YouTube video. The video was viewed over 35,000 times, making it one of the most-viewed airline videos of the year.

The bonus with videos is that they can be shared on multiple channels, including Facebook, Twitter and Instagram.

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// 5 easy ways to grow your company’s social media audience

Do you want to prove that you’re a brand worth following? Provide information in stylish way by publishing your own infographics.

Infographics have a way of going viral, like this Halloween costume one that generated over 300,000 views, 2,300 pins on Pinterest and 26,000 likes on StumbleUpon.

For those with short attention spans or visual learners who digest information more easily when it’s presented in a unique and eye-catching way, infographics have a way of grabbing the attention of many and even greater share potential.

02 // DESIGN AN INFOGRAPHIC

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// 5 easy ways to grow your company’s social media audience

03 // DOCUMENT A PUBLICITY STUNT

Weird public stunts grab people’s attention and has serious sharing power.

Cadbury Eggs documented the construction process of a giant chocolate thumbs up, the Facebook “like” symbol.

The response was outstanding. Cadbury received 250,000 social interactions with the marketing campaign, along with 40,000 new Facebook fans.

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// 5 easy ways to grow your company’s social media audience

04 // CREATE YOUR OWN HASHTAG

Hashtags have become an important part of social media marketing in recent years. While the trend began with Twitter, other social media channels, including Instagram and Facebook, now utilize the tool.

Hashtags are a great way to reach out to an audience that doesn’t follow your brand yet, and creating your own hashtag for them to use in contests and tag themselves is a perfect way to grow your fan base.

Take Nike, for example, which is the most mentioned brand on

Instagram, appearing in over 19 million hashtagged “#Nike” photos posted by others.

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// 5 easy ways to grow your company’s social media audience

05 // UTILIZE HUMOR

One of the fastest ways to grow your following is to make your fans and followers laugh.

The company that makes tiny smart cars responded to a fan’s poop joke tweet with a funny poop statistic: it would take 4.5 million pigeon poops to hurt the Smart Car’s safety cell.

Their Twitter following increased by 1,755 percent in response to their bathroom humor.

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// 5 easy ways to grow your company’s social media audience

In a society where 72 percent of adults utilize social media, reaching out to customers via Facebook, Twitter and other social channels is vital.

By latching onto even a couple of these social media strategies you have the potential to not only grow an audience, but build an engaged following that interacts with your brand.

// CONCLUSION //

Growing a captured audience is key.

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// 5 easy ways to grow your company’s social media audience

MARKETING

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