5 easy ways to market your business - 5/9/16

millenniumspasalon.com | meevo.com


5 EASY WAYS TO MARKET YOUR BUSINESSMillennium Systems International


Irena MenaAssistant Learning Manager

Millennium Systems International

Irena Mena has a background in Secondary Education. As an Assistant Learning Manager, she is responsible for the internal and external education of the company. This includes creating and administrating the curriculum and

testing, as well as training businesses on Millennium and Meevo.

YOUR PRESENTER


5 EASY WAYS TO MARKET YOUR BUSINESS

Marketing your spa can be a huge task. What, how and where you market your business can positively impact your bottom line. Refresh and renew your business marketing plan this upcoming season, quickly and easily with these 5 easy ways to market your business.

• Marketing your business• Marketing for client

acquisition• Marketing for client

retention• Marketing your services• Marketing your mobile

business solutions


THE BUSINESS SIDE OF BEAUTY

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MARKETING IS VITAL IN OBTAINING NEW CLIENTS &

RETAINING EXISTING CLIENTSBy definition, marketing is the process or

technique of promoting, selling, and distributing a product or service.


MARKET YOUR BUSINESS

OPTIMIZE THE INTERNET

1


Yelp profiles and queries are being served on both Google and Yahoo’s first page of their search engine results.


How To Optimize Your Yelp Profile

•Use photos! Have at least 5 photos•Provide an accurate and detailed business description, with search keywords throughout•Offer something complimentary or discount for check-in!•Promote reviews with discounted services.•Respond quickly and efficiently to both negative and positive reviews.

Millennium's Yelp Profile

http://www.yelp.com/biz/millennium-systems-international-parsippany-2


Why Google+?

• Connection to Google Search Engine. Profiles that do well on Google+ get indexed quicker. Google+ business pages are beginning to appear on search engine results.

• Advantage of Google+ Reviews. Incentivize clients to leave reviews. Maintain the page by consistently monitoring activity and responding to reviews.

Millennium's Google+

https://plus.google.com/116420729137763097265/posts



OPTIMIZE SOCIAL MEDIA

1



1• Take advantage by having a complete profile (hours, location, phone number, menu and

pricing). • Post before and after photos to showcase services. • Advertise promotions and client loyalty programs. • Link your Online Booking website in the “Call to Action” button in the header image. • If you are listed as a local business, you have ability to enable reviews – be sure to

maintain them!



1• Digital portfolio of your work (clear images)• Create a unique hashtag for your business so clients have easy access to your

portfolio• Clients now search hashtags for services #ombrenails; Incentive clients to post to

Instagram with discounts using relative hashtags, your unique business hashtag, tag @ your business, and show your location

• Post before and after images & current promotions• Always engage with your clients


MARKET FOR CLIENT AQUISITION

OFFER PACKAGES

2



OFFER GIFTCARDS (eGIFT)

2



OFFER LOYALTY PROGRAMS

2



PROVIDE SERVICES FOR CHARITY

2


MARKET FOR CLIENT RETENTION

OFFER CUSTOM PACKAGES

3



OFFER LOYALTY PROGRAMS

3



OFFER EXCEPTIONAL SERVICE

3


OFFER EXCEPTIONAL SERVICE

• Create User Defined Fields• Read Notes• Celebrate Birthdays, Anniversaries,

Professions, etc.



EMAIL MARKETING

3


EMAIL MARKETING

Birthdays, Anniversaries, Professions,

Holidays, Promotions, Loyalty Point Accrual,

We Miss You, Product Info, Blog Updates, etc.


MARKET YOUR SERVICES

OFFER SEASONAL PACKAGES

4



OFFER SEASONAL PRODUCT BASKETS

4



OFFER SEASONAL PROMOTIONS

4



OFFER SEASONAL MEMBERSHIPS

4



CROSS-SELL

4


MARKET YOUR MOBILE BUSINESS SOLUTIONS

ONLINE GIFTCARD SALES

5


MARKET YOUR MOBILE BUSINESS SOLUTIONS

ONLINE BOOKING

5


CONTACT USFor Information about Millennium or Meevo

[email protected]

For questions about today’s [email protected]

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mailto:[email protected]