5 effective strategies for customer engagement

Customer EngagementTop 5 Effective Strategies

What is customer engagement?

What is it that the customer is looking for?

Here is how you should think outside the box :

Starting up your own business has never been an easy task. As exciting as being an entrepre-neur sounds, the required effort to set up a successful business is more than what the individu-al is later credited for. There is certainly more than what meets the eye in this aspect- not only is there financial and logical planning to do, but also the worry of how to build up an effective consumer base.

This article is here to share your worries and give you the five best customer engagement tools that will attract customers like honey attracts bees!

Customer engagement is the relationship a company or brand develops with its customers by engaging with them through various mediums like the social media, newspapers, billboards, television etc. Each interaction either leads a brand/company to lose its customers or to add to the amount of them.

Living in an obsessively technologically advanced world, people are bombarded from all sides by advertisements of various products. Whether it is social media, the television or random in-ternet browsing, companies have taken up each empty space to plaster with the marketing of their products. So what you have got to do is- BE DIFFERENT, BE INNOVATIVE, BE YOU! And by this I mean, think outside the box.

Imagine yourself to be an average customer, who’s searching for a product to buy. What is it that would grasp your attention? Would it be a mundane punch line of an overly colorful poster? Or would it be a creative advertisement with attractive points about the product and a witty punch line?

1. BE GROUND-BREAKING WITH THE ADVERTISEMENTS:

If there is one thing you need to utilize to the fullest while marketing your brand, it is technol-ogy. Now a days 3D imagery and graphics have become quite famous in the advertisement industry. It is an effective, bright and truly capturing way to attract customers.

People have gotten accustomed to the old ways of bill boards and newspaper ads, and this is where you have to be different. Market your brand or product through 3D advertisement by making it exuberant and exciting for all age groups; that will result in a larger number of customers.

5 EFFECTIVE STRATEGIES OF CUSTOMER ENGAGEMENT:

2. INTERACT WITH THE CUSTOMERS:

Everyone favors a company that is quick to respond to customer queries. If your product is a bit technical to use, or the customers could have issues while using it, be there for them.Initiate an active customer service that is quick with the help and smart in the problem solv-ing. This will develop feelings of trust with the customer.

Another way is to launch your products on public forums, i.e. take a rush hour of a crowded mall where the amount of people who get to know about your product is huge, this way the marketing will be through word of mouth and people will know more about the product than they will through the commercials on screen.


3. USE SOCIAL MEDIA EFFECTIVELY:

Make the use of social media effective and different. Don’t follow the footsteps of older brands and companies by posting the same commercial videos on their Facebook pages, rather design a new add for these platforms, one that is different from the television and bill boards.BeBe sure about your target audience. This will help you design the advertisement and come up with crafty punch lines directed at the desired customer base.Use twitter to interact with your consumers. Often, people tend to tweet complaints or com-ments on the company’s twitter account instead of calling them up for help. Make sure to be available at all times.


4. PROVIDE GENUINE STATISTICS :

Many times people are interested in knowing your product’s ranking as compared to other products of the same kind. It is best to provide people with genuine statistics. Do not lie to your customers about the quality of your product which means, do not compromise on the quality in the first place.A A very effective way to engage customers is to promise them that which you can give them, and not boast about something your product is incapable of doing.For Example, the site A Great Pick serves readers with a list of top rated electronic products on topics such as computer speakers, routers, and projectors and make sure to provide unbi-ased genuine statistics about the products it displays. Same is the case with other popular sites such as Consumer Reports and The Wire Cutter.


5. UNDERSTAND THE CUSTOMER PSYCHOLOGY:

Dive into the brain of the customer. Understand his psychology when it comes to buying a product. What is it that will make the customer happy and ready to invest in your product? – Maybe its good packaging, good pricing, easy availability at super stores etc. You decide and work on it.JudgeJudge your customers’ needs and try to satisfy them as much as you can. Build a good rap-port with the customer, which will consequently result in a good rapport of your company.


How effectiveness in customer engagement will spark up your business:

The most vital part of any company’s success is its customers. If they are happy with what the company has to offer then you are well and ready to go up on the success ladder. This is exactly why you need to improvise and work intelligently on customer engagement tools. As they say, when you use good flour and the right ingredients, the cake is destined to taste delicious!

5 effective strategies for customer engagement

Business